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- All HBS Web
(2,274)
- News (746)
- Research (1,389)
- Events (8)
- Multimedia (5)
- Faculty Publications (622)
Show Results For
- All HBS Web
(2,274)
- News (746)
- Research (1,389)
- Events (8)
- Multimedia (5)
- Faculty Publications (622)
- August 2019 (Revised March 2022)
- Case
Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart
- 08 Mar 2016
- First Look
March 8, 2016
- 07 Aug 2009
- What Do You Think?
Why Can’t Americans Get Health Care Right?
- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
- Research Summary
Moving Beyond Direct-to-Consumer
Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.
The... View Details
- 27 Jun 2011
- Research & Ideas
Recovering from the Need to Achieve
- 2007
- Chapter
Disrupting Gender, Revising Leadership
- October 2019 (Revised August 2020)
- Case
The Predictive Index
Zani and Muzquiz, serial entrepreneurs, acquired Predictive Index in 2014. Previously, as clients of the... View Details
- 28 Apr 2015
- First Look
First Look: April 28
- June 2001
- Teaching Note
Coordinating + Managing Supply Chains: Course Overview Note TN
- 2015
- Working Paper
Coactive Vicarious Learning: Towards a Relational Theory of Vicarious Learning in Organizations
Bharat N. Anand
Bharat N. Anand is the Vice Provost for Advances in Learning at Harvard University, and the Henry R. Byers Professor of Business Administration at Harvard Business School.
Professor Anand is an expert in digital strategy, media and... View Details
- 18 Nov 2011
- Working Paper Summaries
The Dynamics of Firm Lobbying
Rosabeth M. Kanter
Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details
- 28 Feb 2005
- Research & Ideas
Amazon, eBay and the Bidding Wars
- February 2022
- Case
Cleveland Clinic Abu Dhabi: Leading Through the Fog of the COVID-19 Pandemic
- 18 Mar 2009
- Research & Ideas
Marketing After the Recession
Jerry R. Green
Jerry R. Green
David A. Wells Professor of Political Economy
John Leverett Professor in the University
Harvard University
Jerry Green is the John Leverett Professor in the University and the David A. Wells... View Details
- July 1993 (Revised September 1994)
- Case
Goodyear: The Aquatred Launch
- 2008
- Working Paper
An Investigation of Earnings Management through Marketing Actions
Prior research hypothesizes managers use "real actions," including the reduction of discretionary expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used... View Details