Publications

Find at Harvard

14 Jul 2009
First Look

First Look: July 14

an asymmetric market structure, with a few large P firms and many small OS firms. Download the paper: http://www.hbs.edu/research/pdf/09-149.pdf Anticommons and Optimal Patent Policy in a Model of Sequential... View Details

Keywords: Martha Lagace

October 2007
Case

Colgate Max Fresh: Global Brand Roll-Out

By: John A. Quelch

In February 2005, Nigel Burton, in his third year as president of global oral care at Colgate-Palmolive Company (CP), had every reason to feel optimistic. Worldwide market shares were strong and Colgate Max Fresh (CMF), a new toothpaste that had helped drive Colgate to... View Details

Keywords: Marketing Strategy; Product Launch; Global Strategy; Brands and Branding; Health Industry; Health Industry; China; Mexico

December 12, 2023
Article

Prices for Common Services at Quaternary vs Nonquaternary Hospitals

By: Brandon W. Yan, Maximilian J. Pany and Leemore S. Dafny

Using commercial health insurance claims data from 2017-2019, we assessed whether quaternary hospitals charged higher prices for common, unspecialized services also offered by nonquaternary hospitals. We found quaternary-hospital price premiums of 8.2 percent, on... View Details

Keywords: Price; Health Care and Treatment; Insurance; Markets; Health Industry

Find at Harvard

20 Jul 2010
First Look

First Look: July 20

Publications Market Reaction to and Valuation of IFRS Reconciliation Adjustments: First Evidence from the UK Authors: Joanne Horton and George Serafeim Publication: Review of... View Details

Keywords: Martha Lagace

September 2010
Case

Angie's List

Angie's List is a paid subscription-based service that gives consumers online access to member-submitted reviews of plumbers, electricians, and other home service providers. Customer and revenue growth are strong, but customer acquisition costs are high and the company... View Details

Keywords: Internet and the Web; Price; Competitive Advantage; Product Launch; Service Industry; United States

*Joined Harvard Faculty: 1991
Prior Faculty Appointments: Northwestern University, 1968-75;
University of Pittsburgh, 1975-91

*Doctoral Degree in Sociology Received from: The John Hopkins University;
MBA Degree Received from: The University of... View Details

Keywords: health care; health care; health care; health care; health care; health care; health care; health care; health care; health care; health care; health care; health care; health care; health care

October 2023
Case

Vida Health: Transforming Chronic Disease Treatment

By: William Sahlman and Nicole Tempest Keller

San Francisco based Vida Health, founded by Stephanie Tilenius, former vice president of Commerce and Payments at Google, was a B2B digital health startup focused on the treatment of cardiometabolic conditions, such as diabetes and obesity. Its innovative digital... View Details

Keywords: Corporate Strategy; Growth and Development Strategy; Demand and Consumers; Health Care and Treatment; Product Marketing; Risk and Uncertainty; Technological Innovation; Health Industry; Health Industry; United States; California; San Francisco

06 May 2015
What Do You Think?

Are You Ready for Personalized Predictive Analytics?

Summing Up Personal Predictive Analytics: Should We Be Careful What We Wish For? The world of continuous monitoring of numerous sensors for machines and humans, limitless... View Details

Keywords: by James Heskett

Article

Biosimilars and Follow-On Products in the United States: Adoption, Prices, and Users

By: Ariel Dora Stern, Jacqueline L. Chen, Melissa Ouellet, Mark R. Trusheim, Zeid El-Kilani, Amber Jessup and Ernst R. Berndt

Biologic drugs account for a disproportionate share of the increase in pharmaceutical spending in the U.S. and worldwide. Against this backdrop, many look to the expanding market for biosimilars—follow-on products to biologic drugs—as a vehicle for controlling... View Details

Keywords: Pharmaceuticals; Drug Spending; Drug Pricing; Health Care and Treatment; Spending; Price; Markets; Cost Management; United States

03 Mar 2009
First Look

First Look: March 3, 2009

profits when one side is subsidized in equilibrium. By contrast, if platforms make positive margins on both sides, the same investment has the regular, expected effects. Our analysis implies that the strategy space and the logic View Details

Keywords: Martha Lagace

May 2013 (Revised October 2014)
Case

Novartis: Leading a Global Enterprise

By: William W. George, Krishna G. Palepu and Carin-Isabel Knoop

Novartis, the world's leading healthcare company, was formed in 1996 out of a merger of two very different, mid-tier Switzerland-based pharma companies. The case traces the company's evolution over the past 17 years, as it transformed into a truly global enterprise... View Details

Keywords: Multinational Firms and Management; Talent and Talent Management; Organizational Structure; Organizational Culture; Success; Globalized Markets and Industries; Management Teams; Change Management; Business History; Mergers and Acquisitions; Global Strategy; Health Care and Treatment; Health Industry; Health Industry; Switzerland

John Gourville is the Albert J. Weatherhead, Jr. Professor of Business Administration at the Harvard Business School. He joined the HBS Marketing Unit in 1995 after receiving his Ph.D. at the University of Chicago in marketing and behavioral research. His most... View Details

Keywords: health care; health care; health care; health care; health care; health care; health care; health care

February 1999 (Revised March 2000)
Background Note

Changing Physician Behavior

By: Richard M.J. Bohmer

A review of strategies to change physician behavior including feedback, profiling, consensus-based guidelines, care paths, and computer systems. Discusses the strengths and weaknesses of each observation. View Details

Keywords: Health Care and Treatment; SWOT Analysis; Behavior; Strategy; Health Industry

Find at Harvard

Al Roth is the George Gund Professor of Economics and Business Administration in the Department of Economics at Harvard University, and in the Harvard Business School. His research, teaching, and consulting interests are in game theory, experimental economics, and... View Details

Keywords: health care; health care; health care; health care; health care; health care

12 Feb 2008
First Look

First Look: February 12, 2007

and French size and value portfolios, the market portfolio, bond portfolios, and the entire cross-section of stocks. Download the paper: http://www.hbs.edu/research/pdf/08-060.pdf Testing a Purportedly More... View Details

Keywords: Martha Lagace

16 Jun 2009
First Look

First Look: June 16

investment in the yet-to-be-formed liberalized and deregulated electricity market in Russia. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=709046 Global Health Partner:... View Details

Keywords: Martha Lagace

September 2003 (Revised October 2005)
Case

Performance Pay for MGOA Physicians (A)

Examines the transition of an orthopedic surgical group at a premier teaching and research hospital from a system in which the surgeons are compensated with flat salaries to a system where they are compensated based on profitability. Allows for an examination of... View Details

Keywords: Value Creation; Motivation and Incentives; Nonprofit Organizations; Health Care and Treatment; Compensation and Benefits; Health Industry

21 Nov 2017
First Look

First Look at New Research and Ideas, November 21, 2017

forthcoming Journal of Political Economy Internalizing Global Value Chains: A Firm-Level Analysis By: Alfaro, Laura, Pol Antràs, Davin Chor, and Paola Conconi Abstract—In recent decades, advances in... View Details

Keywords: Sean Silverthorne

February 2025
Case

K Health: Building an AI Physician Model

By: Iavor I. Bojinov, Karim R. Lakhani, Sarah Sasso and Carin-Isabel Knoop

Allon Bloch, CEO and cofounder of K Health, encountered a number of challenges and opportunities to navigate as the company prepared to launch its AI-driven healthcare platform in the U.S. in 2018. The case examines the potential of artificial intelligence to improve... View Details

Keywords: Health Care and Treatment; AI and Machine Learning; Product Launch; Business Strategy; Health Industry; Health Industry; United States