Publications

06 Jul 2023
News

Lessons from Major League Baseball's Game-Changing Innovations

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. Back in 2014, When Chris Marinak (MBA 2008) was in the process of rolling out the instant replay system as a Senior Vice President at Major League Baseball, he... View Details

Web

Social Enterprise - Faculty & Research

Technology ; Investment ; Corporate Social Responsibility and Impact ; Shipping Industry ; Tourism Industry ; Transportation Industry ; Travel... View Details

December 2024
Supplement

Norse Atlantic Airways

By: Willy C. Shih

Charles Duncan discusses the jobs that customers hire Norse Atlantic Airways to do, and the challenges associated with its low-cost long-haul business model. View Details

Keywords: Air Transportation; Business Model; Air Transportation Industry; Europe; United States

August 2017 (Revised August 2018)
Case

Busbud: Building a Data Company

By: Srikant M. Datar, Alistair Croll and Caitlin N. Bowler

The case features the work of LP Maurice (HBS '08) as he decides to take on the fragmented bus travel industry and launch an online business that aggregates and shares bus schedules for routes around the world. His first challenge: finding that the data he needs is... View Details

Keywords: Data Science; Analytics and Data Science; Business Startups; Knowledge Acquisition; Customers; Measurement and Metrics; Transportation Industry

21 Dec 2011
Research & Ideas

The Most Common Strategy Mistakes

define industries broadly, following the influential work of Theodore Levitt some decades ago. His famous example was railroads that failed to see that they were in the transportation business, and so they... View Details

Keywords: by Joan Magretta

May 2016 (Revised January 2018)
Case

Airbnb, Etsy, Uber: Acquiring the First Thousand Customers

By: Thales S. Teixeira and Morgan Brown

By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details

Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two-sided Market; Internet and the Web; Marketing Strategy; Digital Platforms; Digital Marketing; Business Startups; Transportation Industry; Transportation Industry

April 2018 (Revised July 2018)
Case

Maersk: Betting on Blockchain

By: Rajiv Lal and Scott Johnson

In March 2018, international shipping giant Maersk is getting ready to debut a trade digitization platform. Maersk hopes the platform will help streamline global trade since shipping goods internationally is an extraordinarily complicated and inefficient process.... View Details

Keywords: Maersk; IBM; Blockchain; Shipping; Shipping Line; Trade; Bitcoin; Digitization; Container Shipping; Joint Ventures; Ship Transportation; Transportation Networks; Digital Platforms; Information Technology; Technology Adoption; Applications and Software; Shipping Industry; Shipping Industry

November 2000 (Revised April 2004)
Case

Airbus A3XX: Developing the World's Largest Commercial Jet (A)

By: Benjamin C. Esty and Michael Kane

In July 2000, Airbus Industries' supervisory board is on the verge of approving a $13 billion investment for the development of a new super jumbo jet known as the A3XX that would seat from 550 to 1,000 passengers. Having secured approximately 20 orders for the new jet,... View Details

Keywords: Risk and Uncertainty; Investment; Forecasting and Prediction; Capital Budgeting; Valuation; Government and Politics; Demand and Consumers; Product Development; Product Positioning; Air Transportation Industry; Air Transportation Industry

2017
Government Testimony

Passenger Right to Record—Petition for Rulemaking

By: Benjamin Edelman and Mike Borsetti

We ask DOT to affirm that passengers have the right to record what they lawfully see and hear on and around aircraft. We explain why such recordings are in the public interest, and we present the troubling experiences of passengers who have tried to record but have... View Details

Keywords: Aviation; Consumer Protection; Recording; Video; Audio; Privacy; Social Media; Air Transportation; Rights; Contracts; Air Transportation Industry

Read Now

September 1995 (Revised March 1999)
Teaching Note

Canadian Airlines: Reservations About Its Future (A) and (B) TN

By: F. Warren McFarlan

Keywords: Air Transportation; Risk and Uncertainty; Air Transportation Industry; Canada

April 2010 (Revised July 2010)
Teaching Note

JetBlue Airways: Managing Growth (TN)

By: Robert S. Huckman

Teaching Note for [609046]. View Details

Keywords: Growth Management; Air Transportation; Air Transportation Industry

21 Sep 2020
Research & Ideas

Are You Sabotaging Your Own Company?

it says, people can cause time-sucking distractions that stall an organization’s output by doing physical damage to equipment, buildings, and methods of transportation using everyday items found in a home or workplace. This involves petty... View Details

Keywords: by Dina Gerdeman

Web

Effects of Climate Change - Business & Environment

improved transportation has the potential to dramatically improve health by reducing the major sources of air pollution [7] . Mass extinctions and ecosystem collapse Some 1 million species are now threatened... View Details

24 Apr 2023
HBS Case

What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

Legalization turned cannabis into a multibillion-dollar industry seemingly overnight, but this hot new market has had more—and more unusual—growing pains than most. Many experts predict significant market expansion ahead as more states... View Details

Keywords: by Jay Fitzgerald; Consumer Products; Food & Beverage

27 May 2022
Blog Post

Q&A with the HBS Armed Forces Alumni Association, MBA Class of 2023

small decisions can impact their lives for better or worse. These experiences help you better understand the responsibility you have toward the most important asset for any business: people. Andy Franklin (MBA/MPP 2023) Hometown: Chesapeake, VA Undergraduate university... View Details

08 May 2014
News

The Sky's the Limit

possibility. "The industry needs more women in it. Women are very detail-oriented and, when it comes to flying, tend to have a delicate touch, but aren't over-controlling," she says. Noting that "there is a ton of scholarship money out... View Details

Keywords: Jill Radsken; women's issues; avaition; Air Transportation; Air Transportation

January 2016
Case

Sentient Jet: The Uber of Private Jets

By: Anat Keinan and Sandrine Crener

Founded in 1999 in the Boston area, Sentient Jet had become a leading private aviation company in the United States. Its success was built on the introduction of a groundbreaking membership program that offered business travelers the flexibility and convenience of... View Details

June 1975
Case

Marsh & McLennan (B)

Presents the results of a computer simulation of aircraft hull insurance. Discussion will focus on the interpretation of the results described. Designed to be handed out in class. Rewrite of an earlier supplement by P. Vatter. View Details

Keywords: Air Transportation; Insurance; Air Transportation Industry; Air Transportation Industry