Publications

06 Jul 2023
News

Lessons from Major League Baseball's Game-Changing Innovations

New York—put an office somewhere else. Hire people that are from outside the industry that can start from scratch that wear jeans and t-shirts and go work downtown in these more innovative spaces." And that's exactly what we did. Put them... View Details

August 2017 (Revised August 2018)
Case

Busbud: Building a Data Company

By: Srikant M. Datar, Alistair Croll and Caitlin N. Bowler

The case features the work of LP Maurice (HBS '08) as he decides to take on the fragmented bus travel industry and launch an online business that aggregates and shares bus schedules for routes around the world. His first challenge: finding that the data he needs is... View Details

Keywords: Data Science; Analytics and Data Science; Business Startups; Knowledge Acquisition; Customers; Measurement and Metrics; Transportation Industry

Web

Effects of Climate Change - Business & Environment

improved transportation has the potential to dramatically improve health by reducing the major sources of air pollution [7] . Mass extinctions and ecosystem collapse Some 1 million species are now threatened... View Details

October 1990 (Revised September 1993)
Case

Changing the Culture at British Airways

By: John P. Kotter

In just 10 years, 1980-1990, British Airways turned around both its declining image and financial situation. Focusing on the paramount importance of customer service, British Airways went from "bloody awful" to "bloody awesome." Experiencing a financial crisis in 1981... View Details

Keywords: Organizational Change and Adaptation; Organizational Culture; Problems and Challenges; Customer Relationship Management; Corporate Strategy; Privatization; Air Transportation Industry; United Kingdom

01 Dec 2023
News

Rounding the Bend

Illustration by Fernando Cobelo To help people visualize what a circular economy could look like and bring the challenges down to a closet-sized scale, Emily Bolon (MBA/MPA 2007) recommends the following exercise. First, make a mental tally of the number of garments... View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Apparel Manufacturing; Manufacturing

January 1989
Case

Cathay Pacific Airways (A): Globalization of Airline Reservation and Distribution Systems Technology

By: James I. Cash Jr.

Keywords: Air Transportation; Information Technology; Air Transportation Industry

Find at Harvard

June 1975
Case

Marsh & McLennan (B)

Presents the results of a computer simulation of aircraft hull insurance. Discussion will focus on the interpretation of the results described. Designed to be handed out in class. Rewrite of an earlier supplement by P. Vatter. View Details

Keywords: Air Transportation; Insurance; Air Transportation Industry; Air Transportation Industry

December 1974 (Revised February 1985)
Case

Southwest Airlines (A)

Southwest Airlines, a small intrastate carrier serving Dallas, Houston and San Antonio, begins service in 1971 in the face of competition by two larger, entrenched airlines. Improved quality service, lower prices, and innovative advertising and promotional strategy... View Details

Keywords: Competition; Marketing Strategy; Air Transportation; Air Transportation Industry; Texas

February 2001 (Revised October 2001)
Case

JetBlue Airways: Starting from Scratch

JetBlue Airways shows how an entrepreneurial venture is able to use human resource management, specifically a values-centered approach to managing people, as a source of competitive advantage. The major challenge faced by Ann Rhoades is to grow this people-centered... View Details

Keywords: Leadership; Values and Beliefs; Competitive Advantage; Entrepreneurship; Human Resources; Business Startups; Air Transportation Industry

Web

Social Enterprise - Faculty & Research

Equity ; Financial Strategy ; Microfinance ; International Finance ; Currency Exchange Rate ; Profit Sharing ; Revenue ; Developing Countries and Economies ; Economic Growth ; Banking Industry ; Financial Services View Details

27 May 2022
Blog Post

Q&A with the HBS Armed Forces Alumni Association, MBA Class of 2023

small decisions can impact their lives for better or worse. These experiences help you better understand the responsibility you have toward the most important asset for any business: people. Andy Franklin (MBA/MPP 2023) Hometown: Chesapeake, VA Undergraduate university... View Details

21 Sep 2020
Research & Ideas

Are You Sabotaging Your Own Company?

it says, people can cause time-sucking distractions that stall an organization’s output by doing physical damage to equipment, buildings, and methods of transportation using everyday items found in a home or workplace. This involves petty... View Details

Keywords: by Dina Gerdeman

January 2016
Case

Sentient Jet: The Uber of Private Jets

By: Anat Keinan and Sandrine Crener

Founded in 1999 in the Boston area, Sentient Jet had become a leading private aviation company in the United States. Its success was built on the introduction of a groundbreaking membership program that offered business travelers the flexibility and convenience of... View Details

September 1995 (Revised March 1999)
Teaching Note

Canadian Airlines: Reservations About Its Future (A) and (B) TN

By: F. Warren McFarlan

Keywords: Air Transportation; Risk and Uncertainty; Air Transportation Industry; Canada

April 2010 (Revised July 2010)
Teaching Note

JetBlue Airways: Managing Growth (TN)

By: Robert S. Huckman

Teaching Note for [609046]. View Details

Keywords: Growth Management; Air Transportation; Air Transportation Industry

01 Dec 2023
News

A More Accommodating Approach

Shelly Nooner (GMP 33, 2022) had already proven herself to be visionary and execution-focused during her two decades at Trimble, an industrial technology company that provides hardware, software, and services across agriculture,... View Details

Keywords: Jennifer Gillespie

May 2016 (Revised January 2018)
Case

Airbnb, Etsy, Uber: Acquiring the First Thousand Customers

By: Thales S. Teixeira and Morgan Brown

By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details

Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two-sided Market; Internet and the Web; Marketing Strategy; Digital Platforms; Digital Marketing; Business Startups; Transportation Industry; Transportation Industry