Advertising, Public Relations, and Related Services - Publications - Faculty & Research

12 Jul 2011
News

Phone Fun

Braterman: The man to call when it comes to selling phones. Photo courtesy Russell Braterman When it comes to selling mobile phones to a youthful market, Phones 4u’s marketing director Russell Braterman (MBA ’00) favors ad spots during “quirky View Details

Keywords: Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services

Web

Research Links - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

Photograph Collection brings together some of the finest examples of 1930s documentary, public relations, and advertising photography from prominent photographers such as... View Details

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

emissions from the entire state of Florida every year for the next nine years" for the White House, key US agencies, state capitals, business leaders, and Congress to meet the Paris Agreement goal of reducing emissions 50 percent by 2030.... View Details

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Frequently Asked Questions | HBS Online

are offered in public and private cohorts. Public cohorts include individuals and participants from other companies, while private cohorts are... View Details

07 Sep 2011
News

Lessons Learned from Skydeck

Keywords: cartoons; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services

Web

Entrepreneurial Management Awards & Honors - Faculty & Research

Economics , January 2022) with Jason Mao, Antoinette Schoar, and Nan R. Zhang. Mitchell B. Weiss : Winner of the 2022 Apgar Award for Innovation in Teaching. 2021 Jeffrey J. Bussgang : Received the Robert F. Greenhill Award in 2021 for... View Details

17 Jul 2017
Op-Ed

Op-Ed: As America Recedes from Global Leadership, Its CEOs are Stepping Up

As America recedes from global leadership under President Donald Trump’s “America First” policies, a new generation of business statesmen is stepping up to take on global issues of monumental importance: global trade, climate change, job creation, and healthy living.... View Details

Keywords: by Bill George

04 Oct 2018
Research & Ideas

Diversity Boosts Profits in Venture Capital Firms

yuri_arcurs Recent research shows for the first time that diversity in venture capital firms not only spawns creativity and alternative viewpoints, but also improves financial performance. Paul Gompers, Eugene Holman Professor of Business... View Details

Keywords: by Michael Blanding; Financial Services; Financial Services

23 Mar 2010
News

Inside the World of Sir Martin Sorrell

Keywords: Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services

20 Apr 2016
Research & Ideas

When CEOs Become Activists

gasoline rather than Mobil if they disagreed with the Mobil CEO’s views on a social issue that’s not directly related to the business? When do the costs of CEO activism outweigh the benefits? And when can... View Details

Keywords: by Carmen Nobel; Technology; Publishing

January 2007 (Revised April 2007)
Background Note

Note on Lobbying

By: Felix Oberholzer-Gee, Libby Cantrill and Patricia Wu

Describes how companies engage the political and legal system and the rules and ethics associated with doing so. Focuses on the U.S. political and legal system, but also seeks to familiarize readers with lobbying norms and structures in the European Union and Japan. View Details

Keywords: Business and Government Relations; Ethics; Labor Unions; Public Administration Industry; Public Administration Industry; United States; Japan; European Union

Citation

Educators

Purchase

25 Aug 2022
News

Up on the Corner

Owners’ Loan Corporation deemed vast swaths of Baltimore populated by people of color to be “hazardous” and shaded them red on its official maps. Banks refused to offer mortgages and other financial View Details

Keywords: Alexander Gelfand; photographed by Melissa Golden; Real Estate

01 Jun 2013
News

Harvest Time

Morgan Stanley and after launching an adventure-tour start-up, Ransom cofounded Wildfire, a social media marketing company acquired last year by Google for a reported $350 million. Discussing her thoughts on leadership View Details

Keywords: social media; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services

11 Jun 2014
Research & Ideas

In the Future of Sports Investing, Media Is the Best Bet

"Selling tickets isn't where the money is," says Higgins, a senior lecturer at Harvard Business School, a veteran venture capitalist, and an owner of the Portland Pirates hockey team. "Sports media content is such a big... View Details

Keywords: by Carmen Nobel; Financial Services; Financial Services

Web

2024 Reunion Presentations - Alumni

economic research has examined the influence of policy movements on bank lending behavior, capital flows, and market responses in the public sector, the private equity industry—despite its substantial size... View Details

01 Sep 2008
News

Kenny Appointed Chief Marketing Officer

Brian Kenny, who has nearly twenty years of experience in marketing and communications at universities and firms such as Monitor, Genuity, and Arthur D. Little, has been named... View Details

Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

March 2015
Teaching Note

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman

Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details