Publications

01 Feb 2001
News

In Dot-Calm Era, Conference Examines Options for Entrepreneurs

Is the bloom off the entrepreneurial rose? Do B2B and B2C mean "Back to Banking" and "Back to Consulting," as the current joke would have it? Where are the opportunities for those who still believe starting their own business is the way to go? The 2000 HBS... View Details

Keywords: Information

May 2025
Supplement

On (B): The Cyclon Spins On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader and Karen Elterman

A follow-up to the On case (723-430), this short case explores how the performance athletic shoe company On expanded its Cyclon subscription and recycling program through 2024, adding two new shoe models to the subscription and a one-time-purchase recyclable T-shirt. View Details

01 Dec 2012
News

Alumni Book Briefs

Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks by Tim Calkins (MBA 1991) (Palgrave Macmillan) Calkins, a professor at the Kellogg School of Management, shows business leaders how to... View Details

Keywords: Broadcasting (except Internet); Information

01 Sep 2010
News

Start-Ups Make Their Pitch

for desired specimens in real time. Chicago: Cinekin (Constance Freedman, MBA ’06, chief strategy officer) uses people’s movie preferences to predict the compatibility of couples. London: Qtara (Steve Berry, MBA ’79, chairman) is View Details

Keywords: awards; Furniture and Related Product Manufacturing; Manufacturing

January 2000 (Revised March 2004)
Case

Officenet (A): Making Entrepreneurship Work in Argentina

Describes the creation and financing of Officenet, an office supply distributor in Argentina. The company serves the business-to-business market through a catalog (combined with phone orders) and also through an Internet-based catalog. Officenet is a pioneer in both... View Details

Keywords: Internet and the Web; Entrepreneurship; Business Startups; Growth and Development Strategy; Consumer Products Industry; Distribution Industry; Argentina

06 Jul 2023
News

How to Train Generative AI Using Your Company’s Data

10 Oct 2018
News

Working with a Giver’s Spirit

Manny Ayala (MBA 1992) is managing director of Endeavor Philippines, a branch of the global Endeavor organization, which fights poverty by finding and supporting high-impact entrepreneurs. “Our mission statement is to create an economic multiplier effect in markets... View Details

Career Coach

Cheryl Rousseau

transitions of all kinds: On-Boarding; Inter-Company Movements; Succession/Planned Exits; Out-Boarding; Job Search; Boards Seats. Cheryl has an MBA in Finance and Strategy (Kellogg ’87) and gained first-hand executive knowledge in a... View Details

Keywords: Consulting; Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Private Equity; Financial Services (All); Health Care; Retail

01 Jun 2025
News

Alumni and Faculty Books

Edited by Margie Kelley Unlocking Innovation: A Leader's Guide to Turning Bold Ideas Into Tangible Results By Robyn Bolton (MBA 2005) Page Two Press Only 1 in every 50,000 incubated ideas reaches $1 million in sales. If you ask most corporate executives why their... View Details

11 Dec 2018
Blog Post

Recap of the 4th Annual Women in Investing Summit

entrepreneurial spirit. After graduation, I entered strategy consulting to learn how companies run – from developing pricing strategies to winning customers – then joined a... View Details

Web

Law, Management and Entrepreneurship - Course Catalog

school should enroll in LME Career Focus: Every MBA should understand how law affects business. In addition to serving as a Senior Lecturer at HBS, I am a retired Securities Litigation Partner at WilmerHale in Boston. I draw upon examples from my practice and have... View Details

Web

Global Entrepreneurship - Course Catalog

media and in the classroom. Global Entrepreneurship develops strategies for entrepreneurs and investors in these emerging ecosystems around the globe. The course will have cases from 26 different countries... View Details

22 Feb 2022
News

March 2022 Alumni and Faculty Books

Edited by Margie Kelley Alumni Books The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution By Joel Bines (MBA 1999) McGraw-Hill Armed with computers, tablets, smartphones, and... View Details

May 2025
Case

Community First! Village: Scaling Goodness?

By: Jan Rivkin and Coelin P. Scibetta

The nonprofit organization Mobile Loaves & Fishes has devised an innovative way to address chronic homelessness: their Community First! Village provides tiny homes, recreational vehicles, and facilities that bring community, housing, support, and work opportunities to... View Details

Keywords: Nonprofit Organizations; Business Model; Growth and Development Strategy; Expansion; Social Issues; Texas

March 2002 (Revised October 2005)
Case

Apple Computer 2002

By: David B. Yoffie and Yusi Wang

In 1980, Apple was the leader of the personal computer industry, but by 2002 it had suffered heavy losses at the hands of the Wintel camp. This case examines Apple's strategic moves as the PC industry evolves in the 21st century and poses the question: Can Steve Jobs... View Details

Keywords: Growth and Development Strategy; Leadership Style; Information Technology; Supply and Industry; Competitive Advantage; Computer Industry; Retail Industry; California

12 May 2015
Blog Post

Just Starting to Recruit?

alumni and students for your hiring needs or to get started on your recruiting strategy for the coming year. -Hillary Mann, HBS Career & Professional Development View Details

Keywords: All Industries

01 Jun 2015
News

Alumni and Faculty Books for June 2015

High-Profit Strategies in the Age of Techno Service by John A. Goodman (MBA 1971) (AMACOM) These days businesses have more opportunities to enhance the customer experience than ever before. Goodman explains how businesses can design and... View Details

January 2021 (Revised March 2022)
Case

Brigad: The Future of Work

By: Nien-he Hsieh, Elena Corsi and Daniela Beyersdorfer

In 2019 Florent Malbranche, CEO and co-founder of the French tech startup Brigad, pondered the next growth steps. Founded in 2015, Brigad’s objective was two-fold: to help restaurants and bars find qualified staff for punctual shifts, and to make it easier for... View Details

Keywords: Platform Business; Gig Economy; Regulation; Entrepreneurship; Marketplace Matching; Growth and Development Strategy

February 2020 (Revised January 2024)
Case

Wellthy: The Economics of Caring

By: Brian L. Trelstad and Joseph B. Fuller

In 2014, Lindsay Jurist-Rosner (MBA ’09) founded Wellthy, a B2C business that coordinates care for working professionals seeking help to support loved ones with chronic diseases or aging parents. With personal experience as a young professional providing care for her... View Details

Keywords: B2B Vs. B2C; Future Of Work; Health; Social Entrepreneurship; Growth and Development Strategy; Health Industry; United States