Show Results For
- All HBS Web
(22,458)
- Faculty Publications (5,211)
Show Results For
- All HBS Web
(22,458)
- Faculty Publications (5,211)
- Research Summary
Research Questions
One overarching question drives my research: What are effective marketing strategies for managers in creative industries?
I focus on three sub-questions:
- How can managers in creative industries effectively manage products and product... View Details
- Research Summary
Research Summary
There has been tremendous change in the workplace — ubiquitous technology, 24/7 globalization, hyper-efficiency and now significant changes in work location. Professor Perlow’s research explores the implications for the ways we work and live, and what we can do to... View Details
- Research Summary
Research Thrust
- Teaching Interest
Risk Management for Corporate Leaders
- 2010
- Other Unpublished Work
Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions
- Research Summary
Selection and Market Reallocation: Productivity Gains from Multinational Production
- Research Summary
Selective Attention and Learning
What do we notice, and how does this affect what we learn? Standard economic models of learning ignore memory by assuming that we remember everything. But there is growing recognition that memory is imperfect. Further, memory imperfections do not stem from limited... View Details
- Forthcoming
- Article
Sending a Message: An Empirical Assessment of Responses to Punitive and Non-punitive Compliance Messaging Strategies
- Research Summary
Senior Teams, Strategic Innovation, and Change
- Forthcoming
- Article
Should Human Capital Development Programs Be Voluntary or Mandatory? Evidence from a Field Experiment
- Research Summary
Social Choice and Voting Rules
This research program is based on the idea that good voting systems should take into account the frequency with which different choice problems arise. Traditional social choice theory requires properties over a fixed domain of choice problems but does not offer the... View Details
- Teaching Interest
Space: Public and Commercial Economics
Space is a place of unparalleled possibility for humanity, and it is in the midst of a revolution. In this course, we will learn about this revolution and the companies, such as SpaceX, Blue Origin, Axiom, Planet, and more. We will be joined by leaders in the... View Details
- Research Summary
Spatial Agglomeration and Superstar Firms
- Research Summary
State-Business Relations
- Forthcoming
- Article
Sticky Capital Controls
- Teaching Interest
Strategic Financial Analysis
In a competitive climate, how do some companies outperform others? Managers, consultants, analysts, and investors must understand financial analysis to answer that question and make strategic decisions that drive business profitability and... View Details
- Teaching Interest
Strategic Negotiations: Dealmaking for the Long Term
- Teaching Interest
Strategies for Value Creation (MBA Course)
- Research Summary
Strategy and Technology
Professor Yoffie’s research examines different aspects of strategy and technology. His most recent research has focused on three areas. The first research topic looks at the dynamics of cooperation and competition among “complements.” In a number of articles and... View Details
- Research Summary