Publications

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August 2008 (Revised August 2009)
Case

Lan Airlines in 2008: Connecting the World to Latin America

By: Ramon Casadesus-Masanell, Jorge Tarzijan and Mitchel Jordan

Lan Airlines operates three distinct models: low-cost for domestic short-haul flights, full-service for international routes; and an international cargo business, the latter of which makes up 33% of Lan's overall revenues (markedly different from many U.S. legacy... View Details

Keywords: Business Model; Growth and Development Strategy; Competitive Advantage; Air Transportation Industry; Latin America

September 1998
Case

Anheuser-Busch and the U.S. Brewing Industry

Presents an analytical report on the company's competitive position and on the industry structure in 1991. Used to show how a company can generate value through steady, incremental investment over a long period in a business model tailored to the industry context. Also... View Details

Keywords: Competition; Industry Structures; Growth and Development Strategy; Food and Beverage Industry; United States

26 Jul 2023
News

Is Your Start-Up’s Growth Sustainable?

31 Oct 2004
Research & Ideas

The New CEO’s Wrong Message

reduces his real power. When CEOs wield direct power, they must do so very selectively and deliberately—and never without a broader plan of action in mind. Usually, power is best used indirectly, through the disciplined processes mentioned above (articulating View Details

Keywords: by Michael E. Porter, Jay W. Lorsch & Nitin Nohria

08 Sep 2010
News

The Biggest Mistake a Leader Can Make

Keywords: Harvard Business School Symposium; Colleges, Universities, and Professional Schools; Educational Services; Management

March 1992 (Revised April 1995)
Teaching Note

BMW: The 7-Series Project (A), Teaching Note

By: Gary P. Pisano

Teaching Note for (9-692-083). View Details

Keywords: Projects; Competency and Skills; Production; Quality; Product Development; Growth and Development Strategy; Decisions; Management Practices and Processes; Luxury; Auto Industry

13 Sep 2012
Research & Ideas

Why Public Companies Underinvest in the Future

theoretical model of short-termism developed by Harvard economics professor Jeremy Stein, who was recently named to the Board of Governors of the Federal Reserve System. "One thing that comes out of Stein's theoretical work is that... View Details

Keywords: by Maggie Starvish

15 Feb 2016
Research & Ideas

Want Your Employees to Plan Better for Retirement? Don't Do This

message I take away from this is that it’s natural to suggest this type of social norms intervention,” Beshears said. “It’s relatively soft touch; it’s suggestive but not coercive. And in a lot of situations, it works in the intended way. But according to the evidence... View Details

Keywords: Re: John Beshears; Financial Services

30 Sep 2002
Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

Dilip Soman, we look at how different pricing strategies affect the consumption of a product. We find that people are more likely to consume a product when they feel "out of pocket." When the price paid for a product is very... View Details

Keywords: by Manda Mahoney

10 Jan 2020
Blog Post

Know Your Audience - Recruiting HBS Students for Retail

a meaty discussion of what the role would really look like day to day.” Renee also noted that company site visits are a recruiting strategy used more commonly by retailers than other industries. While the student academic schedules limit... View Details

Keywords: Consumer Products / Retail

01 Jan 2004
News

A. G. Lafley, MBA 1977

historians—not just modern business gurus—if you're interested in mastering the power of strategy and the power of execution in your job." CURRENT READING Bush at War, by Bob Woodward A.G. Lafley has been credited with turning around... View Details

Jon Staff

Consumer brand building - Mission/vision/values development and adherence - Co-founder and early stage team building - DTC marketing - Go-to-market strategies - Hospitality startups - Real estate businesses... View Details

19 May 2003
Lessons from the Classroom

Business Plan Winner Targets India Dropouts

to the problem of education. Our hope is to pioneer this strategy and, if it is successful, to foster a replication of this model throughout the developing world. Q: What was the most surprising thing you... View Details

Keywords: by Carla Tishler; Financial Services

May 2003 (Revised November 2005)
Case

Marks & Spencer: The Phoenix Rises

By: Joseph L. Bower

The great U.K. retailer fell on hard times in 1998. In 2001, a new CEO was recruited who appears to have succeeded in turning around this world-renown company. This case examines the steps he took (strategic, structural, and recruiting key people) and highlights a... View Details

Keywords: Global Strategy; Recruitment; Leadership Development; Crisis Management; Supply and Industry; Business Strategy; Competitive Strategy; Segmentation; Retail Industry

May 1997 (Revised May 1998)
Case

Progressive Corporation

By: Michael E. Porter and Nicolaj Siggelkow

Progressive is a leader in providing nonstandard (high-risk) automobile insurance to drivers across America, with a long record of extraordinary profitability. Progressive is facing a challenge in its segment from Allstate, the industry leader, and must decide how to... View Details

Keywords: Insurance; Business or Company Management; Growth and Development Strategy; Growth Management; Planning; Business Strategy; Competition; Competitive Strategy; Auto Industry; Insurance Industry; United States