Publications

Publications

Filter Results: (12,384) Arrow Down
Filter Results: (12,384) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 258 of 12,384 Results →
  • May 2021 (Revised February 2024)
  • Teaching Note

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Ayelet Israeli and Jill Avery
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; United States
Related
  • March 2016 (Revised August 2018)
  • Case

JPMorgan Chase after the Financial Crisis: What Is the Optimal Scope of the Largest Bank in the U.S.?

By: David Collis and Ashley Hartman
When Jamie Dimon took over as CEO of JPMorgan Chase & Co. (JPMorgan Chase) in 2005, he reaffirmed the commitment to pursue a "universal bank" strategy—providing a full range of products and services to both retail and wholesale clients. Yet the merits of the universal... View Details
Keywords: Scope; Regulatory Reforms; Universal Banking; Synergy; Optimization; Simplification; Finance; Strategy; Business Strategy; Financial Crisis; Consolidation; Corporate Strategy; Diversification; Governing Rules, Regulations, and Reforms; Banking Industry; Banking Industry
Related
  • 24 Feb 2015
  • First Look

First Look: February 24

resistance to their lobbying activities from the general public. These areas are known as "thin political markets" to distinguish them from more vibrant and competitive "thick" political processes (e.g., healthcare... View Details
Keywords: Sean Silverthorne
  • January 1973 (Revised March 2006)
  • Case

Tyler Abrasives, Inc.

Involves multinational pricing policy. Should a multinational industrial products supplier, with plants on several continents, grant a single worldwide price on given products to multinational customers who purchase on several continents? If so, what should the... View Details
Keywords: Organizational Change and Adaptation; Marketing Strategy; Price; Multinational Firms and Management; Sales; Industrial Products Industry
Related
  • 09 Dec 2008
  • First Look

First Look: December 9, 2008

markets, highlighting concerns as China strives to modernize its financial system to meet global competition and support its fast growing economy. Purchase the note:... View Details
Keywords: Martha Lagace
  • July 2016 (Revised October 2018)
  • Case

Tolaram: Innovating in Africa

By: Derek van Bever and Efosa Ojomo
Tolaram is a Singaporean company that began operations selling textiles in Nigeria in the 1970s. Executives and brothers, Haresh and Sajesh Aswani, however, saw an opportunity to create an instant noodle market in the country. In 1988, they began importing Indomie... View Details
Keywords: Fast Moving Consumer Goods; Business Model; Disruptive Innovation; Vertical Integration; Emerging Markets; Consumer Products Industry; Nigeria; Africa
Related
  • June 2011 (Revised September 2011)
  • Case

Two Key Decisions for China's Sovereign Fund

By: Robert C. Pozen and Xiaoyu Gu
The China Investment Corporation (CIC) was China's sovereign wealth fund (SWF), established with $200 billion of registered capital in September 2007 to diversify China's foreign exchange holdings and increase risk-adjusted returns on those assets. CIC was unusual in... View Details
Keywords: Business Subsidiaries; Business Growth and Maturation; Decisions; Capital; Investment Banking; Investment Funds; Corporate Social Responsibility and Impact; Ownership; Business and Shareholder Relations; Risk and Uncertainty; Wealth; Expansion; Financial Services Industry; China; United States
Related
  • 15 Nov 2012
  • Research & Ideas

Funding the Design of Livable Cities

Compounding the challenge of supporting this population shift, governments from developing to industrialized countries are limited in their capacity and political will to devise solutions to accommodate... View Details
Keywords: by Lisa Chase; Construction; Real Estate; Energy; Utilities
  • 29 Jun 2009
  • Sharpening Your Skills

Sharpening Your Skills: Leading Change

retrenchment; think growth. Key concepts include: Companies that survive the financial crisis by identifying and exploiting innovation will serve as economic growth engines in the future—and will be the View Details
Keywords: by Staff
  • December 1993
  • Case

Bay State Milling Co.

By: Ray A. Goldberg
Flour milling in recent years has had a great deal of consolidation. The fourth generation of a privately held firm is debating how to protect themselves in the industry as consumption, production, competition, logistics, technology, and patterns are all changing. View Details
Keywords: Change Management; Transition; Economics; Cross-Cultural and Cross-Border Issues; Operations; Consolidation
Related
  • October 1981 (Revised June 1985)
  • Case

Vicks Health Care Division: Project Scorpio (A)

The Vicks Health Care Division lacks a solid form entry in the OTC colds care category and has developed a "me-too" product. The main issues are whether there is an opportunity for the product, and, if so, how it should be positioned. Main teaching objectives are to... View Details
Keywords: Product Positioning; Health Care and Treatment; Product Launch; Market Participation; Health Industry
Related
  • May 1975 (Revised May 1982)
  • Case

Southwest Airlines (C)

Southwest Airlines, a small intrastate carrier, has just completed its first year of operations in June 1972 and management is debating what advertising and promotional strategy to adopt for the future. Southwest has successfully broken into a market dominated by two... View Details
Keywords: Marketing Strategy; Air Transportation; Air Transportation Industry; United States
Related
  • November 1984 (Revised May 1989)
  • Case

Wright Line, Inc. (A)

The Wright Line division of Barry Wright sells accessories used to store, protect, and provide access to computer media such as cards, tapes, and diskettes. With the explosive growth in the business computer market and the pronounced trend toward decentralized use, the... View Details
Keywords: Salesforce Management; Product Marketing; Computer Industry
Related
  • July 2020
  • Teaching Note

Shindigz

By: Frank Cespedes
Teaching Note for HBS Case No. 819-010. Shindigz sells party and celebratory items through its branded direct online channel, third-party retail and wholesale channels, and online marketplaces. Shindigz has for decades successfully executed a premium-priced branded... View Details
Keywords: Ecommerce; Pricing; Price; Strategy; Decision Making; Distribution Channels; Brands and Branding; E-commerce; Consumer Products Industry
Related
  • January 2004 (Revised June 2004)
  • Case

Citigroup 2003: Testing the Limits of Convergence (A)

By: Lynda M. Applegate
Examines Citigroup's strategic transition and highlights issues that its newly announced CEO Charles Prince will face as he assumes leadership of this global financial corporation upon the retirement of its charismatic CEO, Sandy Weill. View Details
Keywords: Business Model; Globalized Firms and Management; Management Succession; Transformation; Banks and Banking; Banking Industry; Banking Industry
Related
  • 01 Jul 2008
  • First Look

First Look: July 1, 2008

Global Company's China Strategy Harvard Business School Case 308-057 After fifty-five years in the semiconductor industry, Morris Chang, founder and Chairman of Taiwan Semiconductor Manufacturing Company... View Details
Keywords: Martha Lagace

    What is Disruptive Innovation?

    For the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive"... View Details

    • September 1997 (Revised March 2000)
    • Case

    Circles

    By: William A. Sahlman and Jon Biotti
    Janet Kraus and Kathy Sherbrooke started a resource and referral company specializing in helping busy people get things done. Issues include financing and product and marketing strategy. View Details
    Keywords: Marketing Strategy; Resource Allocation; Financing and Loans; Business Startups; Service Industry; United States
    Related
    • 14 Jan 2008
    • Research & Ideas

    Mapping Polluters, Encouraging Protectors

    Citizens, industrial polluters, and scholars do not usually see eye to eye—but that may change with a new Web site that monitors corporate environmental performance in the United States. According to the... View Details
    Keywords: by Martha Lagace; Manufacturing; Chemical
    • September 2023 (Revised June 2024)
    • Case

    CyberArk: Fearlessly Forward in a Digital World

    By: David B. Yoffie and Daniela Beyersdorfer
    CyberArk was a leader in privileged access management and was an emerging leader in security identity. This case explores strategies in cybersecurity and whether big bets are needed to become a global leader. View Details
    Keywords: Cybersecurity; Strategy; Technological Innovation; Technology Industry
    Related