Publications

Read Now

02 Feb 2023
Research & Ideas

Why We Still Need Twitter: How Social Media Holds Companies Accountable

case of United Airlines, many viral tweets about nationally recognizable companies are picked up in media outlets like The New York Times and The Wall Street Journal. These results also highlight that social media alone cannot substitute... View Details

Keywords: by Kasandra Brabaw; Technology

20 Jan 2015
First Look

First Look: January 20

authors will examine these and other major events in which Henry Kissinger played leading roles in order to extract their most important insights into the principles and practice of effective negotiation. Download working paper: http://ssrn.com/abstract=2532613 View Details

Keywords: Sean Silverthorne

September 2022 (Revised September 2024)
Case

Esas Group: Investing Together, Staying Together

By: Christina R. Wing and Alpana Thapar

This case opens in June 2022, after Esas Group, one of Turkey’s largest family-owned investment firms, implements a series of changes to professionalize the business and help transition family members from operators to responsible investors. In December 2019, the Group... View Details

Keywords: Family Business; Transition; Business or Company Management; Organizational Structure; Governing and Advisory Boards; Governance; Financial Services Industry; Turkey

30 Apr 2013
First Look

First Look: April 30

longitudinal data from 68 multi-method case studies of organizational change initiatives conducted at the National Health Service in the United Kingdom support these predictions and advance a relational view of organizational change in... View Details

Keywords: Sean Silverthorne

April 2011 (Revised January 2013)
Supplement

Felipe Calderón: Leading with Light and Power (C)

By: J. Bruce Harreld and David Lane

This sequence of cases explores how leaders get their team focused on framing, analyzing, and ultimately acting upon complex decisions. The A case provides an inside look as President of Mexico, Felipe Calderon, works with his cabinet ministers to decide how to... View Details

Keywords: Management Analysis, Tools, and Techniques; Decision Choices and Conditions; Cases; Leadership Style; Crime and Corruption; State Ownership; Problems and Challenges; Risk and Uncertainty; Economics; Finance; Performance; Management Teams; Energy Industry; Mexico City

Find at Harvard

November 2021
Article

Ratings, Reviews, and the Marketing of New Products

By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek

We study how user-generated content (UGC) about new products impacts a firm's advertising and pricing decisions and the effect on profits and market dynamics. We construct a two-period model where consumers value quality and are heterogeneous in their taste for the new... View Details

Keywords: Online Reviews; Product Ratings; Social Networks; Word Of Mouth; Pricing; User-generated Content; Advertising; Product Marketing; Price; Consumer Behavior; Product Positioning; Social Media

Find at Harvard

30 May 2017
First Look

First Look at New Research and Ideas, May 30

These findings challenge previous recommendations for optimal advice-seeking behavior. Harvard Business School Case 617-059 Flashion: Art vs. Science in Fashion Retailing Kate Wilson, retail analytics manager at Flashion, a fashion... View Details

Keywords: Sean Silverthorne

November 2022 (Revised October 2024)
Case

'A Marshall Plan for Africa': James Mwangi and Equity Group Holdings

By: Caroline M. Elkins, Debora L. Spar, Zeke Gillman and Julia M. Comeau

Financial Inclusion. Dignity. Trust. These were the core principles driving James Mwangi’s transformation of Equity Building Society, insolvent in 1991, into what is, today, Equity Group Holdings, East and Central Africa’s largest retail banking institution. Raised in... View Details

Keywords: Income Inequality; Micro Finance; Microcredit; Microfinance; Banks and Banking; Equality and Inequality; Mission and Purpose; Business Model; Social Entrepreneurship; Banking Industry; Financial Services Industry; Africa; Kenya

Career Coach

Katherine Manweiler

Katherine is eager to support students in a variety of ways including: consulting, VCPE, and hedge fund case interview prep; behavioral interview prep; crafting a cohesive and compelling personal narrative; deciding between different... View Details

Web

HBS - Key Metrics

2019 Cases Sold 17,773,000 16,726,000 15,392,000 15,209,000 14,539,000 Harvard ManageMentor Active Users 8,810,000 7,384,000 6,061,000 5,037,000 2,837,000 HBR.org Average Monthly Users 9,902,000 11,239,000 11,787,000 9,956,000 6,916,000... View Details

March 1995 (Revised August 1995)
Background Note

Options and Put-Call Parity

By: Andre F. Perold and Wai Lee

Illustrates the payoff structure of various positions involving put and call options and the use of put-call parity in understanding the relationships among various positions. Examines the cases of insured equity, interest rate caps and floors, callable and extendable... View Details

Keywords: Stock Options

October 2019
Supplement

Airbus vs. Boeing (I): Airbus Introduces the A350 (2015)

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes the introduction of Airbus’ A350XWB (Xtra Wide Body) in 2015. It also describes Airbus and Boeing’s current endeavors in 2015, including Airbus’ development of the A330neo (new engine option) , Boeing’s work on the 737 MAX, and Boeing’s announcement... View Details

Keywords: Product Development; Air Transportation; Projects; Competition; Manufacturing Industry; Air Transportation Industry; United States; Europe

November 25, 2015
Article

Developing Bundled Reimbursement for Cancer Care

By: Thomas Feeley, Tracy E. Spinks and Alexis Guzman

This case study describes the development of a bundled reimbursement pilot for head and neck cancer patients treated at the University of Texas MD Anderson Cancer Center. The study describes the steps involved and the challenges to new alternative payment models in... View Details

Keywords: Insurance; Health Care and Treatment; Insurance Industry; Health Industry

Read Now

July 2010 (Revised August 2012)
Case

Assistant Professor Jo Worthington (A)

By: Dorothy A. Leonard

A relatively inexperienced professor struggles with managing a case discussion in a class based on numeric analysis. The class is lethargic and time is tight; she considers both a number of possible reasons for their disinterest and different teaching strategies to... View Details

Keywords: Education; Teaching; Strategy; Communication Strategy; Training; Leadership Style; Education Industry

January 2010 (Revised February 2011)
Case

The Random House Response to the Kindle

By: Bharat N. Anand and Peter Olson

In early 2010, e-readers, like Amazon's Kindle and Apple's impending iPad, threatened to disrupt the book publishing industry. The case provides an overview of the industry, describes the broader trends regarding e-readers, and asks: how should major publishers like... View Details

Keywords: Change Management; Trends; Disruptive Innovation; Technological Innovation; Consumer Behavior; Industry Structures; Corporate Strategy; Hardware; Publishing Industry

January 2008 (Revised October 2010)
Supplement

Sara Campbell Ltd. (B)

By: Romana Autrey, V.G. Narayanan and Julia Rozovsky

Supplements the Sara Campbell Ltd. (A) case by introducing additional concerns with Holt. In January of 1999, Campbell received a certified letter written by Holt. The letter described Holt's own frustration in working for Campbell. Students are given context to... View Details

Keywords: Decision Choices and Conditions; Employee Relationship Management; Management; Apparel and Accessories Industry

September 1994 (Revised August 2003)
Exercise

EXTEND Simulation Exercises in Process Analysis (C), Exercise Three

By: Roy D. Shapiro

Third set of exercises meant to be used with EXTEND, a simulation system created by Imagine That, Inc. of San Jose, California. These exercises allow students to investigate the impact of variable processing times on the performance of simple in-line processes.... View Details

Keywords: Business Processes

Find at Harvard

March 1999
Case

Eastman Kodak Company

By: Robert J. Dolan

Eastman Kodak has suffered significant declines in film market share at the hands of lower-priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals. A rewritten version of an... View Details

Keywords: Segmentation; Product Positioning; Price; Brands and Branding; Product Launch; Consumer Products Industry

September 1998 (Revised October 2001)
Case

SADAFCO

SADAFCO has long enjoyed a dominant position in the milk and ice cream markets in Saudi Arabia. In the mid-1990s, this dominance was under threat as Nestle, Unilever, and Mars all entered the ice cream market. The case outlines the Saudi Arabian ice cream wars. View Details

Keywords: Competition; Food; Multinational Firms and Management; Food and Beverage Industry; Saudi Arabia