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    • All HBS Web  (120,046)
      • Faculty Publications  (38,007)
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      • May 13, 2021
      • Article

      Why Today's Startups Pursue Both Ideas and Ideals

      By: Ranjay Gulati
      Startups typically operate with the mentality that growth and profit come first, higher calling comes second. This strategy, however, is misguided. Increasingly, entrepreneurs are imbuing their ventures with a grand ideal in addition to a great idea. This ideal not... View Details
      Keywords: Mission and Purpose; Moral Sensibility; Business Startups
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      Gulati, Ranjay. "Why Today's Startups Pursue Both Ideas and Ideals." Harvard Business Review (website) (May 13, 2021).
      • May 2021
      • Teaching Note

      American Airlines' Value Pricing (Abridged)

      By: Sunil Gupta and Alvin J. Silk
      Teaching Note for HBS Case No. 519-019. View Details
      Keywords: Consumer Marketing; Market Segmentation; Pricing; Pricing Strategy; Demand Analysis; Competition; Marketing; Segmentation; Price; Strategy; Demand and Consumers; Analysis; Air Transportation Industry
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      Gupta, Sunil, and Alvin J. Silk. "American Airlines' Value Pricing (Abridged)." Harvard Business School Teaching Note 521-108, May 2021.
      • May 2021
      • Background Note

      Brief Note on Portraying HBS Case Protagonists

      By: Alexandra C. Feldberg and Anthony J. Mayo
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      Feldberg, Alexandra C., and Anthony J. Mayo. "Brief Note on Portraying HBS Case Protagonists." Harvard Business School Background Note 421-050, May 2021.
      • May 2021
      • Teaching Plan

      Gera Developments: Leadership at a Crossroads

      By: Christina R. Wing and John Masko
      Teaching Plan for HBS Case No. 621-018. For decades, Gera Developments (Gera) was a boutique family-owned real estate development firm in Pune, India. But since 2000, managing director Rohit Gera had turned the company into a dynamic innovator in housing solutions for... View Details
      Keywords: Buildings and Facilities; Business Growth and Maturation; Construction; Geographic Location; Global Strategy; Globalized Firms and Management; Housing; Leadership Style; Management Succession; Organizational Change and Adaptation; Organizational Culture; Family Ownership; Family and Family Relationships; Urban Development; Customization and Personalization; Real Estate Industry; Maharashtra; India; San Francisco
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      Wing, Christina R., and John Masko. "Gera Developments: Leadership at a Crossroads." Harvard Business School Teaching Plan 621-109, May 2021.
      • May 2021
      • Supplement

      Valuing Employment Case Spreadsheet Supplement

      By: George Serafeim, Ethan Rouen and Katie Panella
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      Serafeim, George, Ethan Rouen, and Katie Panella. "Valuing Employment Case Spreadsheet Supplement." Harvard Business School Spreadsheet Supplement 121-091, May 2021.
      • May 2021
      • Supplement

      Valuing Employment Teaching Plan Spreadsheet Supplement

      By: George Serafeim, Ethan Rouen and Katie Panella
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      Serafeim, George, Ethan Rouen, and Katie Panella. "Valuing Employment Teaching Plan Spreadsheet Supplement." Harvard Business School Spreadsheet Supplement 121-092, May 2021.
      • May 2021
      • Teaching Note

      Australia: Commodities, Competitiveness, Climate and China

      By: Richard H.K. Vietor
      Teaching Note for HBS Case No. 720-028. View Details
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      Vietor, Richard H.K. "Australia: Commodities, Competitiveness, Climate and China." Harvard Business School Teaching Note 721-050, May 2021.
      • May 2021 (Revised September 2021)
      • Case

      CPE and SUS Environmental: You've Got to Know When to Hold 'Em (A)

      By: Josh Lerner and Franko Jira
      In July 2016, Di Yang and Grace Guo of the leading Chinese private equity group CPE faced a dilemma—a happy dilemma, but a challenge nonetheless. CPE’s investment in the waste-to-energy firm SUS Environment had proved to be exceedingly successful. This success had... View Details
      Keywords: Decision Choices and Conditions; Private Equity; Financial Liquidity; Investment Return; Growth and Development
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      Lerner, Josh, and Franko Jira. "CPE and SUS Environmental: You've Got to Know When to Hold 'Em (A)." Harvard Business School Case 821-085, May 2021. (Revised September 2021.)
      • May 2021
      • Teaching Note

      DeepGreen - the Metals Company and Polymetallic Nodules

      By: Richard H.K. Vietor
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      Vietor, Richard H.K. "DeepGreen - the Metals Company and Polymetallic Nodules." Harvard Business School Teaching Note 721-051, May 2021.
      • May 2021
      • Teaching Note

      Malaysia: An ‘Asian Tiger’ Reawakens

      By: Richard H.K. Vietor
      Teaching Note for HBS Case No. 719-073. View Details
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      Vietor, Richard H.K. "Malaysia: An ‘Asian Tiger’ Reawakens." Harvard Business School Teaching Note 721-049, May 2021.
      • May 2021
      • Teaching Note

      Mexico: Shifting Left with AMLO

      By: Richard H.K. Vietor
      Teaching Note for HBS Case No. 719-051. View Details
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      Vietor, Richard H.K. "Mexico: Shifting Left with AMLO." Harvard Business School Teaching Note 721-055, May 2021.
      • May 2021
      • Supplement

      Anomalie (B)

      By: Jeffrey F. Rayport and Thomas O. Jones
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      Rayport, Jeffrey F., and Thomas O. Jones. "Anomalie (B)." Harvard Business School Supplement 821-096, May 2021.
      • May 2021
      • Case

      André Hoffmann: Beyond Philanthropy

      By: Lauren Cohen, Hao Gao, Jiawei Ye and Spencer C.N. Hagist
      André Hoffmann is a leader of one of the world's largest pharmaceutical companies. His exceptional tenure in philanthropy over the past several decades, including being president of the WWF and the vice-president of the MAVA Foundation, has allowed him access to a far... View Details
      Keywords: Strategy; Philanthropy and Charitable Giving; Restructuring; Social Entrepreneurship; Values and Beliefs; Corporate Social Responsibility and Impact; Environmental Sustainability; Cash Flow; Macroeconomics; Ethics; Business and Stakeholder Relations; Switzerland; United States; Japan
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      Cohen, Lauren, Hao Gao, Jiawei Ye, and Spencer C.N. Hagist. "André Hoffmann: Beyond Philanthropy." Harvard Business School Case 221-093, May 2021.
      • May 2021
      • Case

      Endeavor Kenya: Building an Entrepreneurial Ecosystem

      By: Lynda M. Applegate, Shikhar Ghosh and Christian Godwin
      In 2016, Fiona Mungai became Endeavor Kenya’s first managing director. In this role, she helped the organization build its inaugural board and select its first Endeavor entrepreneur, a fintech company called Cellulant. Throughout this process, Mungai observed the power... View Details
      Keywords: Business Ventures; Entrepreneurship; Human Resources; Leadership; Leading Change; Management; Growth and Development Strategy; Negotiation; Economy; Markets; Emerging Markets; Network Effects; Relationships; Strategy; Financial Services Industry; Technology Industry; Telecommunications Industry; Shipping Industry; Agriculture and Agribusiness Industry; Africa; Kenya
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      Applegate, Lynda M., Shikhar Ghosh, and Christian Godwin. "Endeavor Kenya: Building an Entrepreneurial Ecosystem." Harvard Business School Case 821-038, May 2021.
      • May 6, 2021
      • Article

      How to Build a Life: How Adult Children Affect Their Mother's Happiness

      By: Arthur C. Brooks
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      Brooks, Arthur C. "How to Build a Life: How Adult Children Affect Their Mother's Happiness." The Atlantic (May 6, 2021).
      • May 2021
      • Case

      Roku 2021

      By: David B. Yoffie and Daniel Fisher
      This case is used to explore the strategic concept of "look forward, reason back." Roku in 2021 is trying to figure out the future of television and streaming media. Students are asked to provide a vision for television and streaming media (that is, Look Forward) by... View Details
      Keywords: Television Entertainment; Forecasting and Prediction; Decision Choices and Conditions; Strategy; Strategic Planning; Media and Broadcasting Industry
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      Yoffie, David B., and Daniel Fisher. "Roku 2021." Harvard Business School Case 721-480, May 2021.
      • May 2021 (Revised February 2024)
      • Teaching Note

      THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

      By: Ayelet Israeli and Jill Avery
      THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
      Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; "Marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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      Israeli, Ayelet, and Jill Avery. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Teaching Note 521-097, May 2021. (Revised February 2024.)
      • May 2021 (Revised August 2021)
      • Supplement

      Zara: An Integrated Store and Online Model (A) and (B)

      By: Antonio Moreno and Anibha Singh
      Keywords: Stores; Integration; Operations; Business Model; Strategic Planning; E-commerce; Retail Industry; Fashion Industry; Europe
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      Moreno, Antonio, and Anibha Singh. "Zara: An Integrated Store and Online Model (A) and (B)." Harvard Business School PowerPoint Supplement 621-118, May 2021. (Revised August 2021.)
      • May 2021 (Revised February 2025)
      • Teaching Note

      Zara: An Integrated Store and Online Model (A) and (B)

      By: Antonio Moreno and Anibha Singh
      Teaching Note for HBS Case Nos. 620-073 and 620-074. View Details
      Keywords: Stores; Integration; Operations; Business Model; Strategy; E-commerce; Retail Industry; Fashion Industry; Europe
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      Moreno, Antonio, and Anibha Singh. "Zara: An Integrated Store and Online Model (A) and (B)." Harvard Business School Teaching Note 621-117, May 2021. (Revised February 2025.)
      • May 2021
      • Teaching Note

      Michelin: Building a Digital Service Platform

      By: Sunil Gupta
      Teaching Note for HBS Case No. 520-061. View Details
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      Gupta, Sunil. "Michelin: Building a Digital Service Platform." Harvard Business School Teaching Note 521-095, May 2021.
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