Publications

August 2020 (Revised March 2021)
Case

Migros Turkey: Scaling Online Operations (A)

By: Antonio Moreno and Gamze Yucaoglu

The case opens in November 2019 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are contemplating what the best fulfillment format and... View Details

Keywords: Retail; Grocery; Business Model; Emerging Markets; For-Profit Firms; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Turkey

Research Summary

Managing Workplace Reforms and Organization-Wide Transformations

Richard E. Walton is studying (with doctoral candidate Scott Hamlin and research associate Kathleen Scharf) the development and diffusion of new forms of union-management partnership together with other new practices in the steel industry. To test and elaborate... View Details

July 2023
Case

HealthVerity: Real World Data and Evidence

By: Satish Tadikonda

Andrew Kress (CEO and founder) and his team had built a promising marketplace business at HealthVerity serving its core market in healthcare, with a focus on pharmaceutical R&D and services. Thus far, HealthVerity’s products had been unique to the pharma and pharma... View Details

Keywords: Growth and Development Strategy; Market Entry and Exit; Product Marketing

December 2018
Case

Corporate Transformation at Merck KGaA, Darmstadt, Germany

By: Joseph B. Fuller, Amy C. Edmondson, Daniela Beyersdorfer and Tonia Labruyere

When Stefan Oschmann became CEO and chairman of the executive board of Merck KGaA, Darmstadt, Germany, in 2016, the company had started its transformation from a mid-tier traditional German industry player to a global modern science and technology player. The... View Details

Keywords: Corporate Governance With Family Ownership; Transformation; Change Management; Restructuring; Corporate Governance; Family Ownership

July 2011 (Revised August 2011)
Supplement

Renewing GE: The Africa Project (B)

By: David A. Thomas and Stephanie J. Creary

This case continues the story of the evolution of GE's business initiatives Africa. Between November 2010 and March 2011 several significant structural changes and leadership appointments were announced at GE, which reflected the company's commitment to global growth... View Details

Keywords: Organizational Change and Adaptation; Restructuring; Multinational Firms and Management; Developing Countries and Economies; Consumer Products Industry; Hong Kong; Africa; Republic of Ireland

2008
Working Paper

Product Development and Learning in Project Teams: The Challenges are the Benefits

By: Amy C. Edmondson and Ingrid M. Nembhard

The value of teams in new product development (NPD) is undeniable. Both the interdisciplinary nature of the work and industry trends necessitate that professionals from different functions work together on development projects to create the highest quality product in... View Details

Keywords: Competency and Skills; Learning; Management Skills; Product Development; Projects; Groups and Teams; Conflict Management; Social and Collaborative Networks

03 Dec 2020
Research & Ideas

Cut Payroll Costs with Transparency, Fairness, and Compassion

care needs, provide technology tools, and ensure they have what they need to safeguard their health. Communicate the context underlying salary or headcount reductions. How has the pandemic affected revenue? What other cost-cutting... View Details

Keywords: by Boris Groysberg and Sarah Abbott

May 2023
Teaching Note

Ava Labs: Navigating the Next Blockchain

By: Marco Di Maggio and Wenyao Sha

Teaching Note for HBS Case No. 223-027. View Details

Keywords: Blockchain; Decentralized Finance; Alternative Assets; Financial Instruments; Assets; Decisions; Financing and Loans; Technology Industry; Technology Industry

April 2011 (Revised May 2011)
Case

EMC2: Delivering Customer Centricity

By: Thomas Steenburgh and Jill Avery

This case introduces the concept of customer centricity and traces its development at EMC, the world's leading data storage hardware and information management software company. EMC's customers had historically relied on EMC salespeople to guide them through the... View Details

Keywords: Business Model; Interpersonal Communication; Customer Relationship Management; Knowledge Acquisition; Marketing Strategy; Organizational Change and Adaptation; Salesforce Management; Social and Collaborative Networks; Internet; Information Technology Industry

August 2023
Case

Reimagining Hindustan Unilever (A)

By: Sunil Gupta and Rachna Tahilyani

In the fall of 2019, the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, is wondering what to do about their experiments to digitize distribution. Despite three years of intense efforts, their apps to empower retailers... View Details

Keywords: Experimentation; Digital Transformation; Digital Strategy; Leading Change; Distribution; Decisions; Organizational Change and Adaptation; Consumer Behavior; E-commerce; Competition; Performance; Business Strategy; Marketing; Transformation; Consumer Products Industry; Asia; India

October 2023
Case

Making Progress at Progress Software (A)

By: Katherine Coffman, Hannah Riley Bowles and Alexis Lefort

In this case, the Human Capital team at Progress Software has identified that some employees have a hard time understanding how to advance within Progress. This realization leads the team to develop several major people-process innovations: the introduction of... View Details

Keywords: Leading Change; Organizational Culture; Performance Evaluation; Prejudice and Bias; Personal Development and Career; Human Capital; Employee Relationship Management; Technology Industry; Bulgaria

October 2016 (Revised January 2018)
Case

BlackRock (A): Selling the Systems?

By: Ranjay Gulati, Jan W. Rivkin and Kelly McNamara

As the case opens in 1999, several key leaders at BlackRock, Inc., then a relatively small asset management firm, are trying to convince CEO Larry Fink and others that the firm should begin to offer Aladdin—its proprietary analytics and trading platform—to other asset... View Details

Keywords: Strategy; Competition; Information Technology; Asset Management; Competitive Strategy; Financial Services Industry; United States

February 2002 (Revised October 2005)
Case

BMWFilms

By: Youngme E. Moon and Kerry Herman

Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign features five short films for the Internet, directed by some of the hottest young directors in Hollywood. By all... View Details

Keywords: Consumer Behavior; Internet and the Web; Marketing Strategy; Film Entertainment; Innovation and Invention; Auto Industry; North and Central America

January 2006 (Revised October 2006)
Case

Hewlett-Packard: The Flight of the Kittyhawk (A)

By: Clayton M. Christensen

Hewlett-Packard decided that, to grow more rapidly, it needed to design a revolutionary disk drive product that would create an entirely new market or application for magnetic recording technology. The company followed most of the "rules" good managers follow in such... View Details

Keywords: Management; Information Infrastructure; Innovation and Management; Product Development; Computer Industry; United States