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  • Web

Marketing Awards & Honors - Faculty & Research

from the Indian Institute of Technology (IIT) in Bombay. Isamar Troncoso : Selected as an INFORMS Doctoral Consortium Fellow in 2019. Shunyuan Zhang : Runner up for the 2019 Nunamaker-Chen Dissertation Award... View Details
  • October 2021 (Revised February 2022)
  • Case

Newsweek: Driving a Digital First Strategy

By: Lynda M. Applegate and Suraj Srinivasan
The case describes the transformation at Newsweek, the storied news magazine that had fallen from its commanding position as a premier print publication unable to find its footing in the fast changing digital media landscape. After buying Newsweek and taking over as... View Details
Keywords: Transformation; Strategy; Internet and the Web; Analytics and Data Science; Performance Evaluation; Partners and Partnerships
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  • 16 Nov 2010
  • First Look

First Look: November 16, 2010

Recovery (A) Deishin Lee, Baris Ata, and Mustafa H. TongarlakHarvard Business School Case 611-033 This case describes the waste management industry and a clean technology solution for landfill diversion and... View Details
Keywords: Sean Silverthorne
  • July 2009 (Revised May 2010)
  • Case

Pfizer: Letter from the Chairman (A)

By: Robert L. Simons and Natalie Kindred
This case explores maximizing shareholder value as a goal in executive decision making. Over a period of nine years, three different Pfizer CEOs make critical decisions intended to increase shareholder value. But the results are disappointing. To allow students to... View Details
Keywords: Decision Choices and Conditions; Corporate Accountability; Corporate Governance; Annual Reports; Business and Shareholder Relations; Value Creation; Pharmaceutical Industry; United States
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  • 27 Nov 2000
  • Research & Ideas

The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution

independent. "Firestone's historical excellence and disastrous response to global competition and technological innovation," writes Sull, "posed a paradox for industry observers: Why had the... View Details
Keywords: by Donald N. Sull; Manufacturing; Transportation
  • 02 Apr 2019
  • First Look

New Research and Ideas, April 2, 2019

are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address... View Details
Keywords: Dina Gerdeman
  • Web

Research - Health Care

UAE for fibroids or adenomyosis were captured from electronic health record timestamps and... May 2024 Article Tepid Uptake of Digital Health Technologies in Clinical Trials by Pharmaceutical and Medical Device Firms By: Caroline Marra... View Details
  • 25 Aug 2014
  • News

Ashraf M. Dahod, MBA 1981

$12 million in sales. Over the next 30-plus years, Dahod built five additional companies, each capitalizing on his own insights into technology and what the future would require—be it high-speed switching (Sigma Networks), high-speed... View Details
Keywords: Susan Young
  • 21 Apr 2009
  • First Look

First Look: April 21, 2009

  Working PapersHow Firms Respond to Being Rated (revised) Authors:Aaron K. Chatterji and Michael W. Toffel Abstract While many rating systems seek to help buyers overcome information asymmetries when making purchasing decisions, we... View Details
Keywords: Martha Lagace
  • 21 Aug 2012
  • First Look

First Look: August 21

by 5%-7% per year in risk-adjusted stock returns. In sum, our results document a surprisingly large impact of immigrants' economic role as conduits of information for firms in their new countries. Download the paper:... View Details
Keywords: Sean Silverthorne
  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

Effectiveness By: Kim, Tami, Kate Barasz, and Leslie K. John Abstract—Given the increasingly specific ways marketers can target ads, many consumers and regulators are demanding ad transparency: disclosure of how consumers’ personal View Details
Keywords: Sean Silverthorne
  • 01 Feb 2021
  • What Do You Think?

Has the New Economy Finally Arrived?

economy characterized by high growth, increased employment, and low inflation. It was supposedly driven by the productivity gains of an economy based less on heavy industry and more on service, as well as organizations that were... View Details
Keywords: by James Heskett
  • December 2018
  • Case

DraftKings and the Future of Fantasy Sports

By: Robert F. Higgins and Julia Kelley
Founded in 2012, DraftKings helped change the fantasy sports landscape by popularizing daily fantasy sports (DFS), or short-term fantasy sports tournaments that offered big cash prizes to winners. The company’s valuation exceeded $1 billion by 2015, but DraftKings soon... View Details
Keywords: Fantasy Sports; Daily Fantasy Sports; DraftKings; FanDuel; Supreme Court; Sports Betting; Sports Gambling; Sports; Business Model; Government Legislation; Lawsuits and Litigation; Laws and Statutes; Business Strategy; Internet and the Web; Mobile and Wireless Technology; Games, Gaming, and Gambling; Sports Industry; Sports Industry; United States; Massachusetts; Boston
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  • 24 May 2017
  • News

John J. Brennan, MBA 1980

experience to Vanguard in 1982, joining the Valley Forge, Pennsylvania–based pioneer of index funds when it was only seven years old. By 1989, the year he was named president, the company was regarded as an emerging industry leader in... View Details
Keywords: Susan Young
  • 27 May 2009
  • First Look

First Look: May 27, 2009

significant challenges. The case pays particular attention to the four men's evolving identities as musical artists and to the tradeoffs that have accompanied their fame and larger social commitments. The case takes up the evolution of the global music View Details
Keywords: Martha Lagace
  • July 2021 (Revised August 2021)
  • Supplement

Airbnb Emerges from the Pandemic: Lessons for Stakeholder Governance (B)

By: Benjamin C. Esty and Allison M. Ciechanover
As the COVID pandemic spread in early 2020, global travel ground to a halt. For Airbnb, the San Francisco-based platform for renting accommodations, the impact was both swift and severe as revenues plummeted more than 70% over the prior year. Responding to the sudden... View Details
Keywords: Business and Stakeholder Relations; Corporate Governance; Crisis Management; Leadership; Two-Sided Platforms; Corporate Social Responsibility and Impact; Mission and Purpose; Value Creation; Decision Making; Goals and Objectives; Travel Industry; Travel Industry; Travel Industry; United States
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  • 19 Aug 2008
  • First Look

First Look: August 19, 2008

penalties for failing to meet the analyst consensus estimate are higher for firms that give quarterly earnings guidance and in the post-SOX period. Our evidence suggests that (i) boards appear to react directly to managers' ability to meet earnings targets or to the... View Details
Keywords: Sean Silverthorne
  • 12 Oct 2022
  • Blog Post

11 Stories from HBS PRIDE for National Coming Out Day

inspired by the stories of these students. Visit @prideathbs on Instagram for more information and features about the LGBTQ+ community at HBS. Eduardo Avalos (he/him/his), Class of 2024 “Te quiero, mijo.” When my six-year relationship... View Details
  • 15 Dec 2003
  • Research & Ideas

The New Global Business Manager

moving that you can't haul all the information to the top for someone to make all those calls. In a world that's moving in nanoseconds, empowerment is driving more strategic decisions down to people who are closest to the customers,... View Details
Keywords: by Cynthia Churchwell
  • 11 Mar 2001
  • Research & Ideas

Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries

pioneered new industries, from jute manufacture in India and cotton textile manufacture in China, to the oil industry in California."The improvements in transport and communications from the 1870s resulted in opportunities and... View Details
Keywords: by Geoffrey Jones