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Show Results For
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All HBS Web
(8,614)
- People (21)
- News (1,708)
- Research (5,545)
- Events (57)
- Multimedia (75)
- Faculty Publications (3,842)
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
American retailers are heading into a holiday shopping season unlike any other as the spiraling COVID-pandemic and limp economy threaten consumer spending. We asked Harvard Business School faculty members—in...
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- 04 Feb 2014
- What Do You Think?
Has Listening Become a Lost Art?
up, consuming only about ten seconds of the two minutes. Having studied and written about the value of "listening posts" in business, I concluded that the company's management wasn't interested in listening....
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by James Heskett
- 19 Apr 2024
- News
Alumni Host Energy CEO Summit in Houston; Austin Club Co-Hosts SXSW Reception
four years ago,” he says. “Energy transition is going to be a long-term, expensive process. AI is going to drive a lot of demand for electricity so there’s more need for generation and distribution...
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Margie Kelley
- Web
HBS - Financials | Supplemental Financial Information
since its creation has been remarkable, spurred by the demand for a high-quality online business education as a tool for career and personal advancement. Expanding its course portfolio with timely new...
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- 28 May 2020
- Research & Ideas
Coronavirus Could Create a 'Bankruptcy Pandemic'
Chapter 11 can be very expensive. The expense includes not only legal and investment banking fees, but also economic losses suffered by the business as management’s attention and time are View Details
- Web
Sarah McConville | About
Sarah McConville Co-President, Harvard Business Publishing Bio Sarah McConville is Co-President of Harvard Business Publishing (HBP), an affiliate of Harvard Business School. HBP bridges academia, enterprise learning, and media including...
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- 06 May 2002
- Research & Ideas
A Toolkit for Customer Innovation
collects revenue only after both the client and consumers are fully satisfied. R&D expenses could be just $1,000 for tweaking an existing flavor, but they could go as high as $300,000 for an entirely new...
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by Stefan Thomke & Eric Von Hippel
- Web
4 Things You Need to Know About Independent Projects - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st...
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- Web
My HBS Student Loan Story: Ina Foalea (MBA 2018) - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st...
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- Web
Openings - Christensen Center for Teaching & Learning
Teaching by the Case Method Openings Preparing to Teach Leading in the Classroom Pre-Class Arrival Diversity and Inclusion Openings Cold Calling Questioning, Listening & Responding Transitions Closings Timing Participation Engagement...
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- December 2018 (Revised October 2020)
- Case
Shiseido: Reinvesting in Brand
By: Jill Avery and Nobuo Sato
Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO’s VISION 2020 plan, centered on four...
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Keywords:
Brand Management;
Brand Value;
Turnaround;
Brand Portfolio;
Brand Communication;
Global Brands;
Digital Marketing;
Return On Investment;
Marketing ROI;
Internet Marketing;
Marketing;
Marketing Strategy;
Brands and Branding;
Value;
Growth and Development Strategy;
Investment Return;
Consumer Behavior;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Japan;
Asia
Avery, Jill, and Nobuo Sato. "Shiseido: Reinvesting in Brand." Harvard Business School Case 519-026, December 2018. (Revised October 2020.)
- Web
Monitoring Jobs & Troubleshooting - Research Computing Services
information about the job state. This value will typically be one of PENDING, RUNNING, COMPLETED, CANCELLED, and FAILED: PENDING: Job is awaiting a slot suitable for the requested resources or you've gone over your limit on resource...
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- Web
4 Tips for MBA Students with Families - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st...
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- 18 Jan 2018
- News
The Lessons of All-Day Breakfast
bouncing around for 10 years prior to implementation. What were the barriers? Was it operational challenges that had prevented or was it political-- what had stopped this from happening before? Cunningham: It was definitely an idea that View Details
- Web
PRIDE at HBS - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st...
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- 07 May 2024
- Blog Post
Opportunity to Offset Travel Emissions with Carbon Credits that Meet HBS Criteria
Interested in offsetting your travel carbon footprint? Click here. Are you traveling soon, but feel concerned about the carbon footprint of your flight or drive? Planes and cars release greenhouse gas emissions (GHG) such as carbon...
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- 01 Mar 2014
- News
Generation Next
to bring it back to India," says classmate Farah Nathani-Menzies, who now works as a consultant for Godrej Consumer Products. "There was no doubt that she was going back to India, and that she was going back...
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- 31 May 2017
- What Do You Think?
Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?
for growth for the company; what would consumers want to purchase online that would fit into a rapid response distribution model? Students rejected numerous options involving lower-value items such as dog food, which would require...
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- Web
How I Spent My HBS 2+2 Deferral: Sam Perez Diarte - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st...
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- 10 Jan 2022
- Research & Ideas
How to Get Companies to Make Investments That Benefit Everyone
behavior. In fact, the code responsible for creating many consumer electronics is widely available and is often used as a springboard for developers to further innovate, sharing ideas View Details
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by Lane Lambert