Publications

June 1990 (Revised April 1993)
Teaching Note

Novo Industri A/S--1981, Teaching Note

By: W. Carl Kester

Teaching Note for (9-286-084). View Details

Keywords: Biotechnology Industry; Chemical Industry; Denmark; United States

1990
Book

Perestroika for America: Restructuring U.S. Business-Government Relations for Competitiveness in the World Economy

By: George C. Lodge

Keywords: Government and Politics; Restructuring; Relationships; Competition; Economy; Russia; United States

May 1990
Case

PepsiCo and Madonna

By: John A. Quelch

In 1989, PepsiCo withdrew an advertising campaign featuring Madonna following complaints from religious groups regarding the content of a Madonna video. View Details

Keywords: Ethics; Religion; Advertising Campaigns; Brands and Branding; Food and Beverage Industry; United States

April 1990 (Revised May 1990)
Case

BankAmerica Corp. (A)

By: Richard H.K. Vietor

Keywords: Banking Industry; United States

April 1990
Case

Mazda: Corporate Public Relations in the United States

By: Stephen A. Greyser and Norman Klein

Keywords: Reputation; Business and Stakeholder Relations; Auto Industry; United States

April 1990 (Revised November 1992)
Case

Population Services International: The Social Marketing Project in Bangladesh (Abridged)

Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details

Keywords: Conferences; Developing Countries and Economies; Information Publishing; Growth and Development Strategy; Marketing Strategy; Social Marketing; Agreements and Arrangements; Product; Nonprofit Organizations; Pharmaceutical Industry; Bangladesh; Washington (state, US)

April 1990
Case

Pandol Brothers, Inc. and Nicaragua (Abridged)

Keywords: Business and Government Relations; Agriculture and Agribusiness Industry; Nicaragua

April 1990 (Revised February 1994)
Case

Standard Fruit Co. in Nicaragua (A) (Abridged)

Keywords: Business and Government Relations; Developing Countries and Economies; Agriculture and Agribusiness Industry; Food and Beverage Industry; Nicaragua

April 1990
Case

Mexico and the Microcomputers (A) (Abridged)

Keywords: Information Technology; Computer Industry; Mexico

April 1990 (Revised August 1993)
Case

NIKE in China (Abridged)

Nike is reviewing its strategy for producing shoes in China for the U.S. market. Compares the experience in China with that in other countries. View Details

Keywords: Strategy; Production; Manufacturing Industry; Consumer Products Industry; China; United States

April 1990 (Revised March 1992)
Case

Oakland A's: Baseball's Great Transformation

By: Leonard A. Schlesinger

The Oakland A's baseball team underwent a major turnaround during the 1980s, both on the field and in the business office. One of the most significant improvements came in the area of customer service. The A's management believed that if they took care of their fans,... View Details

Keywords: Transformation; Customer Focus and Relationships; Sports; Sports Industry; California