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Show Results For
- All HBS Web
(8,603)
- People (21)
- News (1,755)
- Research (5,674)
- Events (73)
- Multimedia (77)
- Faculty Publications (3,968)
- Web
Monitoring Jobs & Troubleshooting - Research Computing Services
information about the job state. This value will typically be one of PENDING, RUNNING, COMPLETED, CANCELLED, and FAILED: PENDING: Job is awaiting a slot suitable for the requested resources or you've gone over your limit on resource... View Details
- 10 Jan 2022
- Research & Ideas
How to Get Companies to Make Investments That Benefit Everyone
behavior. In fact, the code responsible for creating many consumer electronics is widely available and is often used as a springboard for developers to further innovate, sharing ideas View Details
Keywords: by Lane Lambert
- 11 Mar 2021
- News
Leading with Heart
said, "What the hell? This is a consumer need out there." So I go to the team on Monday and I say, "Listen, why don't we launch a new business called Panera Grocery. We can serve customers, serve our... View Details
- 01 Jun 2022
- News
In My Humble Opinion: Home Base
firms, and investment houses, to Pfizer, Disney, Lincoln Center, and even the US Air Force. “These organizations are talent-driven and operate in View Details
Keywords: April White
- Web
Wilder House | About
of Consumers Gas and then chairman. Wilder received the School’s highest honor, the Alumni Achievement Award, in 1994. At the dedication of the building that bears his name, Wilder stated simply, “Without... View Details
- 07 May 2018
- Research & Ideas
Why Online Retailers Should Hide Their Best Discounts
discounted prices. That has the effect of stratifying consumers by their sensitivity to price, with bargain hunters willing to literally go the extra mile, and less sensitive customers going to the local... View Details
- 04 Feb 2014
- What Do You Think?
Has Listening Become a Lost Art?
up, consuming only about ten seconds of the two minutes. Having studied and written about the value of "listening posts" in business, I concluded that the company's management wasn't interested in listening.... View Details
Keywords: by James Heskett
- 23 Apr 2001
- Research & Ideas
Market Research Meets the “People Factor”
Knowledge about a market is no cinch to acquire, of course. And though information may have been painstakingly collected, analyzed, and presented by market researchers, it faces an even greater hurdle when... View Details
Keywords: by Martha Lagace
- July 2017
- Article
The Impact of 'Display-Set' Options on Decision-Making
By: Uma R. Karmarkar
The way a choice set is constructed can have a significant influence on how individuals perceive and evaluate their options and make decisions between them. Here, I examine whether a “display set” of visible but unavailable options can exert these same types of... View Details
Keywords: Decision Making Process; Heuristics; Similarity; Categorization; Marketing Insight; Marketing; Choice; Choice Architecture; Choice Sets; Display; Retail; Consumer Behavior; Decision Choices and Conditions; Decisions; Decision Making; Consumer Products Industry; Consumer Products Industry
Karmarkar, Uma R. "The Impact of 'Display-Set' Options on Decision-Making." Journal of Behavioral Decision Making 30, no. 3 (July 2017): 744–753.
- December 2018 (Revised October 2020)
- Case
Shiseido: Reinvesting in Brand
By: Jill Avery and Nobuo Sato
Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO’s VISION 2020 plan, centered on four... View Details
Keywords: Brand Management; Brand Value; Turnaround; Brand Portfolio; Brand Communication; Global Brands; Digital Marketing; Return On Investment; Marketing ROI; Internet Marketing; Marketing; Marketing Strategy; Brands and Branding; Value; Growth and Development Strategy; Investment Return; Consumer Behavior; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Japan; Asia
Avery, Jill, and Nobuo Sato. "Shiseido: Reinvesting in Brand." Harvard Business School Case 519-026, December 2018. (Revised October 2020.)
- 02 Aug 2021
- Research & Ideas
What If Closing the Wage Gap Means Everyone Earns Less?
It’s a sticky but common dilemma for managers: A valued employee finds out that a coworker earns more, gets upset, and demands a raise. If gender or race figure into the wage gap, tensions can escalate fast.... View Details
Keywords: by Avery Forman
- Web
General Management Awards & Honors - Faculty & Research
Apgar Award for Innovation in Teaching. 2023 Nien-he Hsieh : Winner of the 2023 Case Centre Award in the Ethics and Social Responsibility category for “Global Sourcing at Nike” (HBS Case 619-008) with Michael Toffel View Details
- 23 Jun 2003
- Research & Ideas
Building a Better Buyer-Seller Relationship
in commodity markets. The three pairs represented different parts of the value chain: supplier-manufacturer, manufacturer-distributor, and manufacturer-customer. "People have always argued that depending on where you are in the View Details
Keywords: by Martha Lagace
- September 2008
- Case
Harrington Collection: Sizing Up the Active-Wear Market
By: Richard S. Tedlow and Heather Beckham
In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women's apparel, Harrington Collection, must evaluate an opportunity to expand into the high-growth active-wear market. Sara Huey, Vice President of Strategic... View Details
Keywords: Breakeven Analysis; Product Introduction; Expansion; Consumer Behavior; Supply and Industry; Product Launch; Apparel and Accessories Industry
Tedlow, Richard S., and Heather Beckham. "Harrington Collection: Sizing Up the Active-Wear Market." Harvard Business School Brief Case 083-258, September 2008.
- Web
Frequently Asked Questions | HBS Online
moves beyond the spreadsheet and provides a hands-on approach for demystifying the data science ecosystem and making you a more conscientious consumer of information. Starting... View Details
- 25 Aug 2003
- Research & Ideas
Should You Sell Your Digital Privacy?
It's a startling idea: Instead of relying on regulators to protect our privacy against telemarketers, data miners, and consumer companies, we should capitalize on the value of our personal information View Details
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
long-tail view suggests that consumers will purchase an increasing number and a wider variety of videos, everything from Hollywood classics to obscure foreign films. Long-tail proponents believe that View Details
- July 20, 2016
- Article
To Increase Sales, Get Customers to Commit a Little at a Time
By: Frank V. Cespedes and David Hoffeld
This article discusses what behavioral research does and does not tell us about factors that aid the "closing" of a sales call. View Details
Cespedes, Frank V., and David Hoffeld. "To Increase Sales, Get Customers to Commit a Little at a Time." Harvard Business Review (website) (July 20, 2016).
- 16 Jan 2006
- Research & Ideas
Adam Smith, Behavioral Economist?
be that they should weigh carefully the costs of breaking trust and of risking reputation. The formal study of behavioral economics exactly relates psychological factors to economic behavior, and even more... View Details
Keywords: by Ann Cullen
- 01 Aug 1998
- News
High Honors
a wide assortment of consumer durables. Two years later, Barford took Beatty into the big time, buying up a larger competitor, General Steel Wares, Inc. (GSW). As head of the new concern, Barford reorganized GSW View Details