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- All HBS Web
(120,189)
- Faculty Publications (5,179)
- 1985
- Book
Marketing Management: Strategy, Planning and Implementation
Shapiro, B. P., R. J. Dolan, and J. A. Quelch. Marketing Management: Strategy, Planning and Implementation. Homewood, IL: Richard D. Irwin, 1985.
- January 1985
- Background Note
The Challenges, Motivations & Mentalities of MNC Management
Bartlett, Christopher A. "The Challenges, Motivations & Mentalities of MNC Management." Harvard Business School Background Note 385-250, January 1985.
- 1985
- Chapter
Cost-Benefit Analysis Applied to Risks: Its Philosophy and Legitimacy
By: Dutch Leonard and Richard Zeckhauser
- 1985
- Article
Executive Succession, Strategic Reorientation and Organization Evolution
By: Michael Tushman, B. Virany and E. Romanelli
Tushman, Michael, B. Virany, and E. Romanelli. "Executive Succession, Strategic Reorientation and Organization Evolution." Technology in Society 7 (1985): 297–314.
- 1985
- Chapter
Stimulating and Managing Corporate Entrepreneurship: The Auto Industry Connection
By: R. M. Kanter
Kanter, R. M. "Stimulating and Managing Corporate Entrepreneurship: The Auto Industry Connection." In Entrepreneurship in a "Mature Industry", edited by J. Campbell.Michigan Papers in Japanese Studies. Ann Arbor: University of Michigan, Center for Japanese Studies, 1985. (Keynote address for the U.S.-Japan Auto Industry Conference.)
- December 1984
- Case
Expense Tracking System at Tiger Creek
By: Shoshana Zuboff
Mill manager Carl Adelman learns that a group of senior managers is soon to visit the Tiger Creek mill to learn more about the success of the newly implemented Expense Tracking System. The System had been installed on two paper machines to give workers real time cost... View Details
Zuboff, Shoshana. "Expense Tracking System at Tiger Creek." Harvard Business School Case 485-057, December 1984.
- November 1984
- Background Note
Black-Scholes Option Pricing Program for the HP 12C Calculator
By: Andre F. Perold
Contains a program that can be used on the HP12C pocket calculator to compute the Black-Scholes option price and the associated hedge ratio. The program must be given the following parameters: the exercise price, the risk-free rate, the time to expiration, and the... View Details
Perold, Andre F. "Black-Scholes Option Pricing Program for the HP 12C Calculator." Harvard Business School Background Note 285-057, November 1984.
- October 1984
- Background Note
Goals: The Problem of Balancing Multiple Constituencies
By: Joseph L. Badaracco Jr. and Richard R. Ellsworth
Badaracco, Joseph L., Jr., and Richard R. Ellsworth. "Goals: The Problem of Balancing Multiple Constituencies." Harvard Business School Background Note 385-187, October 1984.
- October 1984 (Revised July 1988)
- Case
Mark Twain Bancshares, Inc.
Describes the history, management, and organization of an extremely successful bank holding company. The company has had a very charismatic chairman, has made MBAs bank presidents at very early ages, and has a long record of innovation. Now deregulation and a coming... View Details
Badaracco, Joseph L., Jr. "Mark Twain Bancshares, Inc." Harvard Business School Case 385-178, October 1984. (Revised July 1988.)
- October 1984
- Background Note
Allocating Resources
By: Richard R. Ellsworth and Joseph L. Badaracco Jr.
Keywords: Resource Allocation
Ellsworth, Richard R., and Joseph L. Badaracco Jr. "Allocating Resources." Harvard Business School Background Note 385-172, October 1984.
- 1984
- Book
The Middle Manager as Innovator
By: R. M. Kanter
Kanter, R. M. The Middle Manager as Innovator. Harvard Business Review Video Series. MTI Teleprograms, 1984. Video.
- October 1984
- Case
Transition from Contract to Consensus at General Motors
By: George C. Lodge
Lodge, George C. "Transition from Contract to Consensus at General Motors." Harvard Business School Case 385-168, October 1984.
- Article
Political Forecasting as a Management Tool
By: James E. Austin and David Yoffie
Keywords: Forecasting and Prediction; Government and Politics; Management Analysis, Tools, and Techniques
Austin, James E., and David Yoffie. "Political Forecasting as a Management Tool." Journal of Forecasting 3, no. 4 (October–December 1984).
- September 1984 (Revised September 1993)
- Case
Nestle S.A.: International Marketing (A)
By: John A. Quelch
A senior manager at Nestle's headquarters is reviewing the role of the central marketing staff with respect to Nestle's operating companies around the world. Two specific examples of the role of the central staff in guiding the advertising and packaging decisions of... View Details
Keywords: Globalized Firms and Management; Organizational Design; Organizational Structure; Marketing; Operations; Advertising; Management Teams; Food and Beverage Industry; Health Industry; Switzerland
Quelch, John A., and Edward J. Hoff. "Nestle S.A.: International Marketing (A)." Harvard Business School Case 585-013, September 1984. (Revised September 1993.)
- September 1984
- Background Note
Balancing General Management Responsibilities
By: Joseph L. Badaracco Jr. and Richard R. Ellsworth
Keywords: Management Practices and Processes
Badaracco, Joseph L., Jr., and Richard R. Ellsworth. "Balancing General Management Responsibilities." Harvard Business School Background Note 385-154, September 1984.
- August 1984 (Revised March 1989)
- Background Note
Direct, Personal Leadership
By: Joseph L. Badaracco Jr. and Richard R. Ellsworth
Argues that to be effective leaders, general managers must focus on substance, not process, and aggressively combat the forces that can lead to the politicization of the organization. Examines the leader's direct role in setting and communicating goals, managing the... View Details
Badaracco, Joseph L., Jr., and Richard R. Ellsworth. "Direct, Personal Leadership." Harvard Business School Background Note 385-107, August 1984. (Revised March 1989.)
- July 1984 (Revised September 1986)
- Case
CML Group, Inc.: Going Public (A)
Describes a series of decisions confronting Charles Leighton, co-founder and chairman of the CML Group. CML is a successful participant in the leisure time industry with two lines of business: specialty retailing and recreational consumer products. The key issues in... View Details
Keywords: Valuation; Going Public; Strategy; Business or Company Management; Cost vs Benefits; SWOT Analysis; Investment Banking; Financing and Loans; Planning; Corporate Finance; Retail Industry; Consumer Products Industry
Sahlman, William A. "CML Group, Inc.: Going Public (A)." Harvard Business School Case 285-003, July 1984. (Revised September 1986.)
- June 1984 (Revised June 1987)
- Case
Sanford C. Bernstein & Co., Inc.
By: Andre F. Perold
Perold, Andre F. "Sanford C. Bernstein & Co., Inc." Harvard Business School Case 184-194, June 1984. (Revised June 1987.)
- May 1984 (Revised July 1984)
- Teaching Note
Mass Production and the Beginnings of Scientific Management, Teaching Note
- May 1984 (Revised August 1987)
- Case
Raymond Mushroom Corp.
In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference. View Details
Keywords: Product Positioning; Advertising; Decisions; Price; Management Teams; Food and Beverage Industry
Shapiro, Benson P. "Raymond Mushroom Corp." Harvard Business School Case 584-093, May 1984. (Revised August 1987.)