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August 2020
Case

Ready for Take-Off at Jet It

By: Gary P. Pisano, Hise Gibson and Nicole Gilmore

This case examines the business model and growth of a start-up company in the private aviation industry. In June 2020, amidst the COVID crisis, the company's co-founder and CEO must make a decision regarding an order of new jets that will significantly expand the... View Details

Keywords: Capacity Planning; Business Startups; Business Model; Growth and Development Strategy; Air Transportation Industry

April 2008 (Revised May 2010)
Case

Visions of Web 3.0

By: Thomas R. Eisenmann and David Andrew Vivero

Explores the Semantic Web, a vision for the next generation of the World Wide Web in which information is stored in machine-readable formats. While the Semantic Web would make information more easily accessible, barriers to its adoption are very high because website... View Details

Keywords: Business Startups; Entrepreneurship; Strategy; Technology Adoption; Digital Platforms; Internet and the Web

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April 2004
Case

D-Wave Systems: Building a Quantum Computer

By: Alan D. MacCormack, Ajay Agrawal and Rebecca Henderson

D-Wave Systems is a start-up seeking to commercialize a quantum computer. Its business model is unique: as of 2003, it had very few technical resources within the firm. Instead, it financed a series of projects undertaken at universities and government labs. In return... View Details

Keywords: Business Model; Business Startups; Engineering; Investment; Intellectual Property; Product Development; Research and Development; Commercialization; Computer Industry

March 1998 (Revised October 2001)
Case

Teradyne: Corporate Management of Disruptive Change

By: Joseph L. Bower

Two cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. This case deals with the problems facing the head of a start-up division responsible for developing and bringing to market a new product based on technology deemed... View Details

Keywords: Business Startups; Disruption; Management; Market Entry and Exit; Product; Problems and Challenges; Competitive Strategy; Corporate Strategy; Technology

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28 Apr 2010
News

Harvard Business School Holds First Alumni New Venture Contest

August 2009
Case

Intel NBI: Vivonic

By: Willy C. Shih and Thomas Thurston

Vivonic was a start-up that was part of Intel's New Business Initiatives that sought to develop and sell personal health monitoring hardware and software. When it was first funded, Intel was in the midst of record growth and was seeking diversification. But the company... View Details

Keywords: Business Startups; Experience and Expertise; Corporate Entrepreneurship; Product Development; Failure; Diversification; Semiconductor Industry

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November 2003 (Revised May 2005)
Case

Beverly Stern: Retail Executive

By: H. Kent Bowen and Alison Berkley Wagonfeld

Beverly Stern has been a successful operating manager in three prominent retail chains: GAP, Pottery Barn, and Williams-Sonoma. Stern's last job at a start-up did not meet her expectations, and she must now decide what to do next. She has an offer to start a new retail... View Details

Keywords: Personal Development and Career; Experience and Expertise; Personal Characteristics; Jobs and Positions; Decisions; Retail Industry

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April 1999
Case

Steve Perlman and WebTV (B)

By: James K. Sebenius and Ron Fortgang

The dynamics of a linked series of internal and external negotiations involved in launching, growing, and selling a high-tech, Internet start-up are explored. Steve Perlman unfurled an impressive new technology, recruited a top technical and management team, secured... View Details

Keywords: Entrepreneurship; Business Startups; Agreements and Arrangements; Negotiation Process; Value Creation; Alliances; Technological Innovation; Business Exit or Shutdown; Television Entertainment; Media and Broadcasting Industry

August 1992 (Revised July 2013)
Case

ChemBright, Inc.

By: Janice H. Hammond

ChemBright is a small start-up company that manufactures private-label household chemicals. The company sells its products to grocery chains in the New England area. Its strategy is based on a significant logistics-based cost advantage. The primary case decisions are... View Details

Keywords: Price; Growth and Development Strategy; Logistics; Competition; Competitive Advantage; Chemical Industry; New England

16 Sep 2015
HBS Seminar

Benjamin F Jones, Professor of Strategy, Kellogg School of Management, Northwestern University

September 2012 (Revised March 2013)
Case

Entrepreneurial Finance in Finland?

By: William R. Kerr, Ramana Nanda and Alexis Brownell

This case describes a new venture attempting to bring early-stage entrepreneurial financing to Finland and other Nordic countries. Entrepreneurship is taking off in Finland, an area that historically has had little venture capital or high-growth start-up activity, but... View Details

Keywords: Angels; Angel Investors; VC; Micro-VC; Accelerator; Incubator; Entrepreneurial Finance; Entrepreneurship; Venture Capital; Private Equity; Business Startups; Financial Services Industry; Finland; Scandinavia; Europe

March 1991 (Revised December 1994)
Case

Steve Mariotti and NFTE

Less than three years ago, Steve Mariotti created NFTE, a nonprofit organization for teaching entrepreneurship to disadvantaged youths. The organization has gained national recognition, and offers a variety of programs on a budget of nearly half a million dollars. It... View Details

Keywords: Organizational Change and Adaptation; Nonprofit Organizations; Growth Management; Business Growth and Maturation; Teaching; Business Startups

August 2021 (Revised February 2023)
Supplement

Fair Park Covid-19 Mass Vaccination Site (B)

This case is an opportunity to apply the methods of the Toyota Production System (TPS) to the analysis of an everyday service application: administering Covid-19 vaccines. It describes the start-up of a drive-up Covid-19 mass vaccination site at the Texas State Fair... View Details

Keywords: Operations Management; Operations Improvement; Operations And Processes; Toyota Production System; COVID-19 Pandemic; Operations; Service Operations; Health Pandemics; Service Delivery; Problems and Challenges; Goals and Objectives; Measurement and Metrics; Health Industry; United States

February 2003 (Revised September 2003)
Case

NanoGene Technologies, Inc.

Describes a company during the start-up phase and focuses on the founders' decisions regarding splitting the equity and compensation. Also considers establishing policies and practices that will set the tone for the company as it grows. Discusses a number of specific... View Details

Keywords: Business Startups; Business or Company Management; Compensation and Benefits; Selection and Staffing; Growth and Development Strategy; Organizational Culture; Policy; Technology Industry

William C. Kirby

William C. Kirby is T. M. Chang Professor of China Studies at Harvard University and Spangler Family Professor of Business Administration at the Harvard Business School. He is a Harvard University Distinguished Service Professor. He serves as Chairman of the Harvard... View Details

Keywords: education industry; wine

05 Jul 2006
Working Paper Summaries

Schumpeter’s Plea: Rediscovering History and Relevance in the Study of Entrepreneurship

Keywords: by Geoffrey G. Jones & Dan Wadhwani

June 2005 (Revised January 2008)
Case

Good Technology: Empowering Mobility Around the Globe (A)

By: Geoffrey G. Jones and Adam Minnick

Describes the global growth of Good Technology, a Silicon Valley start-up in wireless handheld computing software and service. Reviews the evaluation of wireless standards, the emergence of the world wireless market for voice and data, and the growth of the major firms... View Details

Keywords: Business Startups; Entrepreneurship; Globalized Firms and Management; Partners and Partnerships; Expansion; Wireless Technology; Communications Industry; Technology Industry; California

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January 2003 (Revised February 2004)
Case

The Credit Suisse Group

By: Ashish Nanda and Kelley Elizabeth Morrell

On September 19, 2002, Lukas Muhlemann announced that he would step down as chairman and CEO of the Credit Suisse Group, effective January 1, 2003. The bank had progressed from a small Swiss start-up 150 years ago to a global banking powerhouse. Over the past 5 years,... View Details

Keywords: Change Management; Business Growth and Maturation; Management Succession; Problems and Challenges; Business Startups; Banks and Banking; Banking Industry; Switzerland

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May 1997 (Revised March 1998)
Case

Teradyne: Managing Disruptive Change

By: Joseph L. Bower

Three cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. Teradyne: Managing Strategic Change provides historic and administrative background for the other two cases. Teradyne: The Aurora Project deals with the problems... View Details

Keywords: Business Startups; Disruption; Management; Market Entry and Exit; Product; Product Development; Problems and Challenges; Competitive Strategy; Corporate Strategy; Technology

May 2008
Case

Sensors Unlimited: Bringing InGaAs Technology to the Market

By: Willy C. Shih

Sensors Unlimited was a small start-up in short-wavelength infrared imaging. Its learning base came out of Bell Labs, RCA's Sarnoff Lab, and the Rockwell Science Center, and as it built its capabilities and ventured into new application areas, it discovered a “killer... View Details

Keywords: Applied Optics; Mergers and Acquisitions; Business Startups; Growth and Development Strategy; Science-Based Business; Commercialization; Aerospace Industry; Technology Industry

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