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  • All HBS Web  (853)
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Show Results For

  • All HBS Web  (853)
    • People  (2)
    • News  (205)
    • Research  (483)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (201)
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  • Web

Fellowships | Baker Library

Fellowships The following fellowships include support for research at Special Collections & Archives. The New England Regional Fellowship Consortium The NERFC is a collaborative association comprised of 30 major View Details
  • 03 Dec 2007
  • Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

methods rather than by going directly at the enemy." Instead of overwhelming consumers with a message, get them talking by presenting a topic they want to discuss. Then stand back and cross your fingers. "When a brand adopts a point of... View Details
Keywords: by Julia Hanna; Publishing; Advertising
  • 01 Dec 2006
  • News

Rowing Upstream

What could better symbolize high-level business performance than an eight-oared crew team rowing in perfect unison, their boat powered by a selfless collaboration of strength, skill, and shared purpose? It’s no wonder that advertisers... View Details
Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services
  • 11 Aug 2022
  • News

Keeping Hybrid Employees Engaged

  • 07 Jul 2023
  • Blog Post

Fostering Candor in Teams and Organizations

organizational culture can be established and communicated. An organization may have an environment that encourages casual dress to promote individuality and comfort, it could fund advanced education and training, or it could establish a... View Details
Keywords: All Industries
  • Web

Creating Brand Value - Course Catalog

losing control as consumers hijack brand meaning and engage in open-source branding. And, the next brand crisis is just around the corner in a 24/7 news cycle driven by social media. This course takes a contemporary view of branding as a collective and View Details
  • Web

Summer Venture in Management | MBA

18, 2025 Application Opens February 12, 2025 Application Deadline March 28 , 2025 Notification of Acceptance April 29, 2025 SVMP showed me the unique power of the case method teaching style. I saw firsthand how learning business skills through discussion allowed for... View Details
  • Blog

How the Pandemic Changed Case Development in Latin America

At HBS, research and case development are tightly intertwined. Cases provide the opportunity for faculty to develop ideas, gain insight into nascent research questions, and illustrate theory in practice. In addition, case writing provides a vehicle for faculty View Details
  • 01 Jun 2024
  • News

The Exchange: Chance Encounters

Assistant Professor Maria Roche and Associate Professor Andy Wu; image by John Ritter Late one day in the fall of 2021, as she was packing up to head home, Assistant Professor Maria Roche bumped into Andy Wu, a colleague in the Strategy Unit whose office is next to... View Details
Keywords: Jen McFarland Flint
  • 01 Feb 1997
  • News

Leading the Way In Negotiation and Decision Making

sustainable deals can be applied to international and financial transactions. Also crossing unit lines is Professor Richard E. Walton who contributes expertise in strategic negotiation to the examination of economic and social contracts... View Details
Keywords: Judith A. Ross
  • 29 Nov 2004
  • Research & Ideas

Caves, Clusters, and Weak Ties: The Six Degrees World of Inventors

smaller) communities and collaborations of inventors. Fleming and his colleagues found, for example, that at the end of the last decade, half of the patented inventors in Silicon Valley could trace an indirect View Details
Keywords: by Sara Grant; Publishing
  • 18 May 2015
  • Research & Ideas

Advertisers Get Serious About Playing With Their Brands

At last year's Grammy Awards, singer Pharrell Williams wore such an outlandish hat—a cross between Smokey the Bear's forest-brown lid and The Sorting Hat at Gryffindor—that it quickly received its own Twitter account. Then some marketing... View Details
Keywords: by Dina Gerdeman; Advertising
  • 13 Feb 2023
  • News

Alumnus Gift Will Nurture Basic, Therapeutic Science

Swiss biotech executive, entrepreneur, and philanthropist Ernesto Bertarelli (MBA 1993) has pledged $75 million to advance basic scientific discovery, therapeutic science, and a culture of entrepreneurship at Harvard Medical School. The... View Details
  • 19 Aug 2010
  • News

Catchphrases, Mottos, and Cheers

welcoming the guest(s) for that day and saying something like “We really just have one question for you” and then screaming, “Why did the chicken cross the road?” The response from 80 people, "To get to Section A!” This was followed by a... View Details
Keywords: Keith Larson; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Feb 1999
  • News

Q&A: Camille Tang Yeh of the Asia-Pacific Research Office

into a variety of conflict resolution and collaboration models. Business and political leadership is transitioning from a family or clan-based structure to one of greater heterogeneity and professionalization. It is also transitioning... View Details
Keywords: Educational Support Services; Educational Services
  • Web

Director’s Foreword | Baker Library

photographs and the accompanying memos. Building on this strong foundation, Baker Library is proud to present From Concept to Product: Meroe Morse and Polaroid’s Culture of Art and Innovation, 1945–1969. Drawing on the wealth of materials... View Details
  • 01 Sep 2024
  • News

Ink: Framing the Full Picture

reason a lot of our mainstream pop culture is so dominated by certain stereotypes is honestly because of the people who create that content. Once I realized that I could create content that’s more reflective of what I think my children... View Details
Keywords: Jen McFarland Flint
  • 26 Oct 2011
  • News

On Top, Down Under

Fookes describes it, GPT is a pretty special organization. “The culture here is wanting to achieve the best, and it is a very collaborative approach,” he explained to the Australian (August 20, 2011).... View Details
Keywords: Funds, Trusts, and Other Financial Vehicles; Finance
  • Blog

Inside the Learning: Sustainability—on Campus and Beyond

broadly, in areas such as emissions and energy, campus operations, nature and ecosystems, health and wellbeing, and culture and learning. We have engaged all our campus stakeholders—faculty, students, staff, and visitors—to increase... View Details
  • 03 May 2016
  • First Look

First Look, May 3, 2016

for "big teaming": intense collaboration between professions and industries with completely different mindsets. To explore the kind of leadership required to build the future, Edmondson and Reynolds tell the story of an... View Details
Keywords: Sean Silverthorne
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