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    • All HBS Web  (2,311)
      • Faculty Publications  (591)

      by Robert SimonsRemove by Robert Simons →

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      • March 1997 (Revised August 2017)
      • Case

      Compagnie du Froid, S.A.

      By: Robert Simons and Antonio Dávila
      The owner of an ice cream company must evaluate the performance of three regional businesses. To do the analysis, students must flex the budget by seasonal temperature; calculate revenue, volume, price, and efficiency variances; analyze the effects of transfer prices;... View Details
      Keywords: Analysis; Investment Return; Performance Evaluation; Revenue; Budgets and Budgeting; Food and Beverage Industry; Europe; France; Spain; Italy
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      Simons, Robert, and Antonio Dávila. "Compagnie du Froid, S.A." Harvard Business School Case 197-085, March 1997. (Revised August 2017.)
      • March 1997 (Revised November 2013)
      • Case

      Purity Steel Corporation, 2012

      By: Robert L. Simons and Antonio Davila
      Managers introduce a new performance evaluation system based on sales growth and return-on-investment (ROI). A branch manager wonders whether his new warehouse should be leased to mitigate the impact on ROI. Formulas and performance calculations are provided. A... View Details
      Keywords: Investment Return; Judgments; Motivation and Incentives; Performance Efficiency; Compensation and Benefits; Salesforce Management; Performance Consistency; Performance Productivity; Steel Industry
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      Simons, Robert L., and Antonio Davila. "Purity Steel Corporation, 2012." Harvard Business School Case 197-082, March 1997. (Revised November 2013.)
      • February 1997 (Revised June 1999)
      • Background Note

      Committed and Flexible Resources

      By: Robert S. Kaplan
      Stresses the difference between costs committed in advance of knowing actual demand (committed costs) and cost incurred proportional to demand. Committed costs appear fixed since their supply is independent of the amount actually used. Flexible resources are supplied... View Details
      Keywords: Cost
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      Kaplan, Robert S. "Committed and Flexible Resources." Harvard Business School Background Note 197-078, February 1997. (Revised June 1999.)
      • February 1997 (Revised July 2001)
      • Background Note

      Introduction to Activity-Based Costing

      By: Robert S. Kaplan
      Introduces the fundamental notions of activity-based costing (ABC). Motivates ABC by means of a simple example, a single and a diversified pen factory. Proceeds to show how ABC assigns costs more accurately to products and customers by: 1) identifying the activities... View Details
      Keywords: Activity Based Costing and Management
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      Kaplan, Robert S. "Introduction to Activity-Based Costing." Harvard Business School Background Note 197-076, February 1997. (Revised July 2001.)
      • February 1997 (Revised March 1998)
      • Case

      Smith Breeden Associates: The Equity Plus Fund (A)

      By: Robert C. Merton and Alberto Moel
      In early 1997, Smith Breeden Associates, a money management and consulting firm, was pondering the future of the Equity Plus Fund. The Equity Plus Fund was an S&P enhanced-index fund that tried to outperform the S&P Index by replicating the index using low-cost... View Details
      Keywords: Assets; Cash; Financial Markets; Financial Strategy; Mortgages; Investment Funds; Investment Portfolio; Marketing; Performance; Consulting Industry
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      Merton, Robert C., and Alberto Moel. "Smith Breeden Associates: The Equity Plus Fund (A)." Harvard Business School Case 297-089, February 1997. (Revised March 1998.)
      • February 1997 (Revised April 1997)
      • Case

      Harrington Financial Group

      By: Robert C. Merton and Alberto Moel
      In early 1997, Harrington Bank, a small Indiana savings and loan (thrift) wondered what its next move should be. Harrington was acquired in 1988 by the principals of Smith Breeden Associates, a money-management and consulting firm specializing in the application of... View Details
      Keywords: Banks and Banking; Mergers and Acquisitions; Price; Risk Management; Mortgages; Contracts; Asset Management; Investment; Financial Services Industry
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      Merton, Robert C., and Alberto Moel. "Harrington Financial Group." Harvard Business School Case 297-088, February 1997. (Revised April 1997.)
      • December 1996 (Revised October 1999)
      • Case

      Kidder, Peabody & Co.: Creating Elusive Profits

      By: Robert L. Simons and Antonio Davila
      On April 17, 1994, Kidder, Peabody & Co. announced a $350 million charge against earnings resulting from the discovery of false trading profits. That same day, the termination of Joseph Jett's employment with the company was made public. By illustrating the mechanics... View Details
      Keywords: Bonds; Governance Controls; Crime and Corruption; Financial Reporting; Profit; Financial Strategy
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      Simons, Robert L., and Antonio Davila. "Kidder, Peabody & Co.: Creating Elusive Profits." Harvard Business School Case 197-038, December 1996. (Revised October 1999.)
      • September 1996 (Revised May 1997)
      • Case

      Mobil USM&R (C): Lubricants Business Unit

      By: Robert S. Kaplan
      The general manager of a Lubricants Business Unit in Mobil's U.S. Marketing and Refining division launched a project to develop a Balanced Scorecard (BSC) for his unit. The purpose was to provide focus for all employees of the unit, enabling it to operate on an... View Details
      Keywords: Balanced Scorecard; Employees; Customization and Personalization; Performance Evaluation; Measurement and Metrics; Management Teams; Projects; Energy Industry; Mining Industry; United States
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      Kaplan, Robert S. "Mobil USM&R (C): Lubricants Business Unit." Harvard Business School Case 197-027, September 1996. (Revised May 1997.)
      • September 1996
      • Case

      Automatic Data Processing: The EFS Decision (Abridged)

      By: Robert L. Simons
      The managing director of one of ADP's divisions must recommend whether to divest, harvest, or grow the division. Recent performance has been excellent and the near-term outlook for profitability is very promising. Despite some strategic concerns, the strong financial... View Details
      Keywords: Business Divisions; Success; Performance Expectations; Strategic Planning; Strategy
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      Simons, Robert L. "Automatic Data Processing: The EFS Decision (Abridged)." Harvard Business School Case 197-018, September 1996.
      • September 1996
      • Case

      Automatic Data Processing: The List

      By: Robert L. Simons
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      Simons, Robert L. "Automatic Data Processing: The List." Harvard Business School Case 197-019, September 1996.
      • August 1996 (Revised December 1999)
      • Case

      J Boats, Inc.

      By: Robert L. Simons
      During the 20-year evolution of a family-owned, entrepreneurial sailboat company, two founders leverage their design and marketing skills to build one of the most recognized brands in the recreational boating industry. The founder then considers management succession... View Details
      Keywords: Corporate Entrepreneurship; Family Business; Risk Management; Financial Management; Leveraged Buyouts; Brands and Branding; Competitive Strategy; Capital Markets; Valuation; Shipping Industry; Transportation Industry
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      Simons, Robert L. "J Boats, Inc." Harvard Business School Case 197-015, August 1996. (Revised December 1999.)
      • July – August 1996
      • Comment

      'Growing Pains' (HBS Case Study by Robert D. Nicosin)

      By: Myra M. Hart
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      Hart, Myra M. "'Growing Pains' (HBS Case Study by Robert D. Nicosin)." Harvard Business Review 74, no. 4 (July–August 1996).
      • July – August 1996
      • Article

      Manage Marketing by the Customer Equity Test

      By: Robert C. Blattberg and J. A. Deighton
      Keywords: Marketing; Customers
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      Blattberg, Robert C., and J. A. Deighton. "Manage Marketing by the Customer Equity Test." Harvard Business Review 74, no. 4 (July–August 1996): 136–144.
      • June 1996 (Revised November 1996)
      • Background Note

      Economic Gains from Trade: Comparative Advantage

      By: Robert E. Kennedy and Nancy F. Koehn
      How nations trade and whether they benefit from it are two of the oldest and most important questions in political economy. In the 170 years since David Ricardo formally developed the theory of comparative advantage, it has become one of the principles most widely... View Details
      Keywords: Business Model; Microeconomics; Trade; Cost Management; Business and Government Relations
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      Kennedy, Robert E., and Nancy F. Koehn. "Economic Gains from Trade: Comparative Advantage." Harvard Business School Background Note 796-183, June 1996. (Revised November 1996.)
      • April 1996
      • Case

      Confronting the Third Industrial Revolution

      By: David A. Moss
      Comprises three pieces. The first piece, which forms the body of the case, is adapted from a speech delivered by the author before the Harvard Business School Political Forum in early 1995. Originally entitled "The Economic Foundations of American Social Policy:... View Details
      Keywords: Transition; Policy; Economy; Government and Politics; Society; United States
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      Moss, David A. "Confronting the Third Industrial Revolution." Harvard Business School Case 796-161, April 1996.
      • February 1996
      • Case

      Chadwick, Inc.: The Balanced Scorecard (Abridged)

      By: Robert S. Kaplan
      The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten years to bring a new product to the marketplace and the division depends on good relations and active feedback from its... View Details
      Keywords: Balanced Scorecard; Research and Development; Product Launch; Commercialization; Consumer Behavior; Customer Focus and Relationships; Performance Evaluation; Pharmaceutical Industry
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      Kaplan, Robert S. "Chadwick, Inc.: The Balanced Scorecard (Abridged)." Harvard Business School Case 196-124, February 1996.
      • February 1996 (Revised November 2003)
      • Case

      Indianapolis: Activity-Based Costing of City Services (A)

      By: Robert S. Kaplan
      A new administration in the City of Indianapolis is initially determined to privatize many municipal services. Before taking this action, however, the city managers want to know the current cost of performing these services with the municipal workers. Existing... View Details
      Keywords: Cost Management; Public Sector; Activity Based Costing and Management; Service Delivery; Privatization; City; Indianapolis
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      Kaplan, Robert S. "Indianapolis: Activity-Based Costing of City Services (A)." Harvard Business School Case 196-115, February 1996. (Revised November 2003.)
      • 1996
      • Article

      Limits on Interest Rate Rules in the IS Model

      By: William R. Kerr and Robert G. King
      There has been a substantial amount of research on interest rate rules. This literature finds that the feasibility and desirability of interest rate rules depends on the structure of the model used to approximate macroeconomic reality. We employ a series of... View Details
      Keywords: Inflation and Deflation; Macroeconomics; Interest Rates; Price; Governing Rules, Regulations, and Reforms; Performance Expectations
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      Kerr, William R., and Robert G. King. "Limits on Interest Rate Rules in the IS Model." Federal Reserve Bank of Richmond Economic Quarterly 82, no. 2 (1996): 47–75.
      • 1995
      • Working Paper

      Managing Marketing by the Customer Equity Criterion

      By: Robert C. Blattberg and John Deighton
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      Blattberg, Robert C., and John Deighton. "Managing Marketing by the Customer Equity Criterion." Harvard Business School Working Paper, No. 96-017, October 1995.
      • September 1995 (Revised June 1996)
      • Background Note

      Preparing and Using the Statement of Cash Flows

      By: Robert L. Simons and Antonio Davila
      Explains the concepts and procedures behind the statement of cash flows. Presents an overview of the reporting objectives of this report, and describes in detail the preparation of the cash flow statement using both the indirect method and the direct method. A complete... View Details
      Keywords: Financial Statements; Cash Flow
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      Simons, Robert L., and Antonio Davila. "Preparing and Using the Statement of Cash Flows." Harvard Business School Background Note 196-108, September 1995. (Revised June 1996.)
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