Publications

March 2015 (Revised December 2015)
Case

Coffee Wars in India: Café Coffee Day 2013

By: David B. Yoffie and Rachna Tahilyani

Café Coffee Day (CCD) is the largest coffee retailer in India. In 2012, Starbucks entered the India market. This case explores CCD's competitive advantages, its analysis of Starbuck's entry strategy, and how it might respond to Starbucks' entry. View Details

Keywords: Strategy; Competitor Analysis; Competitive Strategy; India

April 2008 (Revised September 2008)
Teaching Note

Apple Inc., 2008 (TN)

By: David B. Yoffie and Michael Slind

Teaching Note for [708480]. View Details

Keywords: Computer Industry; Information Technology Industry

March 2002 (Revised October 2005)
Case

Wal-Mart in 2002

By: David B. Yoffie and Yusi Wang

In its first quarter of 2002, Wal-Mart became the largest company on the globe (by sales) and expanded into Japan. Was the giant retailer unstoppable? This case explores Wal-Mart's top issues in fueling top- and bottom-line growth: diversification into groceries, new... View Details

Keywords: Diversification; Expansion; Multinational Firms and Management; Corporate Strategy; Global Strategy; Retail Industry; Japan; United States

April 2001
Supplement

Gucci Group N.V. (B)

By: David B. Yoffie and Mary Kwak

Supplements the (A) case. View Details

Keywords: Corporate Strategy; Apparel and Accessories Industry; Italy

May 1995 (Revised August 1999)
Case

Internationalizing the Cola Wars (B): The Battle for India

By: David B. Yoffie and Richard Seet

Analyzes the tactical battle of the cola giants in India. View Details

Keywords: Competition; Globalization; Food and Beverage Industry; India

December 1992 (Revised July 1993)
Supplement

Wal-Mart Update 1992

By: David B. Yoffie and Jonathan Ginns

Updates Wal-Mart Stores' Discount Operations case from 1985 to 1992. View Details

Keywords: Competition; Retail Industry; United States

April 2007
Article

Wintel: Cooperation and Conflict

By: Ramon Casadesus-Masanell and David B. Yoffie

We study competitive interactions between Intel and Microsoft, two producers of complementary products. In a system of complements, like the PC, the value of the final product depends on how well the different components work together. This, in turn, depends on the... View Details

Keywords: Conflict and Resolution; Competition; Cooperation; Value; Performance Effectiveness; Research and Development; Motivation and Incentives; Investment; Price; Product Launch; Product

Find at Harvard

April 2021
Teaching Note

Social Media War 2021: Snap vs. Facebook vs. TikTok

By: David B. Yoffie and Daniel Fisher

This teaching note provides analysis and a teaching plan for the Social Media War 2021: Snap vs. Facebook vs. TikTok case. View Details

Keywords: Strategy Development; Competitor Analysis; Strategy; Network Effects; Competitive Strategy; Decision Choices and Conditions; Social Media

April 2020
Case

TiVo 2020

By: David B. Yoffie and Daniel Fisher

This short case provides an update on TiVo from 2016-2020. The case covers TiVo merger with Rovi, the turnover of several CEOs, and struggles on how to reposition its product business (the digital video recorder). View Details

Keywords: Streaming; Media; Technological Innovation; Strategy; Media and Broadcasting Industry

August 2016 (Revised May 2017)
Case

eBay vs. Carl Icahn, 2014

By: David B. Yoffie and Eric Baldwin

This case explores Carl Icahn's attack on eBay, starting in January 2014. The case examines how John Donahoe, CEO of eBay, should respond to Icahn's demand that eBay spin off PayPal and accept Icahn's two nominees to the board of directors. View Details

Keywords: Activist Shareholder; Activist Investors; Technology; Strategy; Corporate Strategy; Investment Activism; Financial Services Industry; Retail Industry

September 2011 (Revised March 2014)
Case

Brightcove, Inc. in 2007

By: Andrei Hagiu and David B. Yoffie

Brightcove, a technology and services provider to content owners in the Internet television field, aimed to become a media distribution company in its own right. On October 30, 2006, it relaunched its Website—and, in effect, its business. With its new, consumer-facing... View Details

Keywords: Competition; Entrepreneurship; Investment; Diversification; Digital Platforms; Business Strategy; Internet and the Web; Business Model; Distribution; Media and Broadcasting Industry; Motion Pictures and Video Industry

June 2011 (Revised March 2013)
Case

Wal-Mart Update, 2011

By: David B. Yoffie and Renee Kim

In 2011, Wal-Mart was the world's largest company with $420 billion in sales and operations in 14 countries. Yet it found itself searching for the right growth strategy moving forward. U.S. same-store sales had declined for eight consecutive quarters and Wal-Mart was... View Details

Keywords: Corporate Strategy; Business Growth and Maturation; Growth and Development Strategy; Competitive Strategy; Global Range; Business Strategy; Retail Industry

April 2006 (Revised May 2007)
Case

Apple Computer, 2006

By: David B. Yoffie and Michael Slind

Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to... View Details

Keywords: Technological Innovation; Product Positioning; Performance Evaluation; Information Infrastructure; Music Entertainment; Time Management; Information Technology Industry