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  • All HBS Web  (3,839)
    • People  (15)
    • News  (853)
    • Research  (2,124)
    • Events  (8)
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Show Results For

  • All HBS Web  (3,839)
    • People  (15)
    • News  (853)
    • Research  (2,124)
    • Events  (8)
    • Multimedia  (71)
  • Faculty Publications  (1,510)
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  • 11 Aug 2014
  • News

The First Five Years: Melissa Fensterstock (MBA 2012)

profits. 'NuCor Steel' highlights the death of an industry. It's comfortable to think that the leading brands of today and the industries we know and love will be around indefinitely. As 'NuCor' articulates, this thinking is very much a... View Details
  • 15 Aug 2021
  • News

You’ve Never Heard of the Biggest Digital Media Company in America

more than $11 billion, and more readers, as measured by Comscore, than any media brand you’ve ever heard of—an average of 751 million visits a month.” The article details how Elias built the company with his cofounder in the 2000s around... View Details
  • 01 Sep 2020
  • News

Action Plan: Finding Fluency

Dunaway, the pandemic meant rethinking all of the company’s marketing plans. A veteran of established brands such as Frito-Lay, Yahoo, and Nintendo, Dunaway joined Duolingo in 2018 to build a marketing department from scratch with a focus... View Details
Keywords: April White; foreign language; education and technology; digital marketing; change management; COVID-19; Educational Services
  • 01 Dec 2014
  • News

3-Minute Briefing: Nagisa Manabe (MBA 1991)

search, digital, print, radio, and television that I would have used for Guinness or Captain Morgan when I was at Diageo. The only real difference between the Postal Service and any of the other brands I’ve worked on is that we are... View Details
Keywords: Julia Hanna
  • 06 Jul 2015
  • News

Lights! Camera... Market!

an increased awareness of and preference for the brand immediately following the release and premiere of the film at both the 2013 Toronto International Film Festival and 2014 Tribeca Film Festival. “We believe this was the first time a... View Details
Keywords: Margie Kelley; Food Manufacturing; Manufacturing; Motion Picture and Sound Recording Industries; Information
  • 01 Mar 2004
  • News

Toy Story

daunting challenges, but they each expressed a zealous commitment to their work and a heartfelt belief in their products. Brand Recognition: Michael Moynihan Michael T. Moynihan (MBA 1993) was reintroduced to LEGO as an adult when his job... View Details
Keywords: Susan Young; toys; Amusement, Gambling, and Recreation Industries; Arts, Entertainment
  • 21 May 2021
  • News

See Us Unite for Change

Courtesy Sheila Lirio Marcelo In honor of Asian American and Pacific Islander (AAPI) month, MTV’s Entertainment brands are streaming a global television special, “See Us Unite for Change,” on May 21. Hosted by comedian Ken Jeong, the... View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 19 Sep 2016
  • News

Crafting Success

distinctive taste that would work well with food.” He founded Cobra in 1989, going door-to-door to introduce stores and restaurants to the brand and somehow turning “noes” into “yesses.” The first five years were the hardest: “...[T]here... View Details
  • 01 Sep 2011
  • News

Faculty Research Online

HBS Cases: KFC’s Explosive Growth in China In China, Yum! Brands is opening a KFC store every day. But this is not the KFC known in America. A recent case study written by Professor David Bell and Agribusiness Program director Mary... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 2013
  • News

Len Schlesinger Returns

Limited Brands, I had to transition from a knockoff design and speed-sourcing model to building brands and coming to grips with what that meant to our portfolio of businesses. There is nothing more dramatic in a company called Limited... View Details
Keywords: Clothing and Clothing Accessories Stores; Retail Trade
  • 01 Jan 2008
  • News

Meg Whitman, MBA 1979

firms that are American household names—Disney, Stride Rite, Procter & Gamble— and then applied her multifaceted talents to a fledgling start-up auction site. During her ten years at the helm, eBay grew from a small operation where collectors sold Beanie Babies to an... View Details
  • 13 Jun 2016
  • News

Brenda Bence (MBA 1991)

connected through shared experiences.” After scoring high on an aptitude test, Bence was urged by coaches from the School’s Career & Professional Development team to pursue marketing and then to apply for a brand management position at... View Details
  • 01 Jun 2022
  • News

Case Study: Glass Half Full

concedes. But glass is a rare material that, while energy-intensive to create, can be reused literally for centuries. Given that, he sees a unique opportunity to build a storied brand with the potential to become a lasting household name.... View Details
Keywords: Jen McFarland Flint; Nonstore Retailers; Retail Trade
  • 10 Nov 2022
  • News

Peloton Founder Starts His Next Trek

equipment category ten years ago, people were scratching their heads,” he told Forbes. “We believe that ten years from now, people will say, ‘Well, of course, this is one of the great design brands in the world.’” READ MORE View Details
Keywords: Furniture and Home Furnishings Stores; Retail Trade
  • 01 Mar 2019
  • News

Action Plan: Fruit of the Vine

Knudsen Cowles: building for the future at the family vineyard in Oregon’s Willamette Valley (photo by Hilary Bobel Cronon) When they inherited the family vineyard a decade ago, Page Knudsen Cowles (MBA 1983) and her three brothers knew they’d been entrusted with a... View Details
Keywords: Ryan Jones
  • 01 Dec 2000
  • News

Opening Doors: Inside the World of Museum Management

In 1995, Boston's Museum of Fine Arts reopened its grand front entrance on busy Huntington Avenue. The symbolism was hard to miss. After decades of attracting a scholarly, sophisticated, highbrow crowd to its side entry, the MFA was opening its doors to a wider... View Details
Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services
  • 01 Dec 2002
  • News

Alumni Bookshelf

did not give rise to a “new economy,” and offers advice on how to restore American economic growth. The Brand Management Checklist by Alan Bradley (“Brad”) VanAuken (MBA '84) (Kogan Page) A comprehensive resource on building winning... View Details
  • 01 Mar 2023
  • News

March 2023 Alumni and Faculty Books

(science, technology, engineering, arts, and mathematics). Whether used as an introductory aid or to underscore previous knowledge, the book prepares today’s visually savvy children to succeed in school and life by analyzing the world around them. All the World’s a... View Details
Keywords: Publishing Industries (except Internet); Information
  • 31 Aug 2016
  • News

Managing McDonald’s Makeover

that the iconic brand is “keeping pace with changing tastes and habits.” The move was reportedly unexpected, given McDonald’s history of promoting from internal ranks. (Kempczinski was brought on last year.) In quickly tapping a relative... View Details
Keywords: Food Services and Drinking Places; Hospitality
  • 01 Jan 2009
  • News

William K. Bowes Jr., MBA 1952

Silicon Valley’s burgeoning venture capital industry. Founding U.S. Venture Partners in 1981 provided Bowes the opportunity to help create, rather than merely finance, initiatives at their earliest stages. The firm has shaped the software, health-care, e-commerce, and... View Details
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