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- All HBS Web
(1,794)
- People (4)
- News (332)
- Research (1,068)
- Events (3)
- Multimedia (9)
- Faculty Publications (700)
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- Article
Positioning Brands Against Large Competitors to Increase Sales
By: Neeru Paharia, Jill Avery and Anat Keinan
We explore the effect of having a large dominant competitor and show the conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. We demonstrate through lab and field studies that highlighting a large competitor's size... View Details
Keywords: Brands; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Marketing; Marketing Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
Paharia, Neeru, Jill Avery, and Anat Keinan. "Positioning Brands Against Large Competitors to Increase Sales." Journal of Marketing Research (JMR) 51, no. 6 (December 2014): 647–656. (Lead article.)
- 13 Nov 2006
- Research & Ideas
Science Business: What Happened to Biotech?
Thirty years ago it appeared as if biotech would not only revolutionize healthcare, but also radically improve the very process of R&D itself. This hasn't happened. Though some firms such as Amgen have created dramatic breakthroughs, the overall View Details
- October 2016 (Revised April 2018)
- Case
ASICS: Chasing a 2020 Vision
By: Elie Ofek, Nobuo Sato and Akiko Kanno
In early 2016, Motoi Oyama, president and CEO of ASICS, a major sports apparel and footwear manufacturer based in Japan, lays out his company’s growth plan for the upcoming 5 years. The new plan set ambitious goals in terms of revenue and profit increases. At the heart... View Details
Keywords: Brand Management; Sports Apparel; Competitive Positioning; Direct To Consumer Marketing; Retail Formats; Lifestyle Brands; Information Technology; Competition; Brands and Branding; Organizational Change and Adaptation; Digital Platforms; Product Positioning; Marketing Channels; Sports; Retail Industry; Retail Industry; Retail Industry; Retail Industry
Ofek, Elie, Nobuo Sato, and Akiko Kanno. "ASICS: Chasing a 2020 Vision." Harvard Business School Case 517-060, October 2016. (Revised April 2018.)
- January 1999
- Case
Bell Atlantic and the Union City Schools (C1): Project Explore
By: Rosabeth M. Kanter and Ellen Pruyne
The third in a five-part series about Bell Atlantic Corp.'s technology-in-education partnership with the Union City, New Jersey school system. Describes Bell Atlantic's efforts to identify an appropriate site for testing emerging telecommunications technology and its... View Details
Keywords: Partners and Partnerships; Education; Business and Community Relations; Wireless Technology; Education Industry; Education Industry; New Jersey
Kanter, Rosabeth M., and Ellen Pruyne. "Bell Atlantic and the Union City Schools (C1): Project Explore." Harvard Business School Case 399-065, January 1999.
- June 2007
- Tutorial
Congruence Model Tutorial
By: Christopher Marquis and Alison Comings
Utilizes Beer & Tushman's SMA: Microelectronic Products Division (A) case to explore O'Reilly and Tushman's congruence model. Participants learn about the model through a series of video presentations and become familar with the problems facing SMA through an... View Details
- June 2000 (Revised June 2000)
- Case
Microsoft Office 2000
By: Alan D. MacCormack and Kerry Herman
Describes the history of Microsoft's Office product suite. Discusses evolution of the Office 2000 project. Set at the end of the project when Steven Sinofsky, Office vice president, must decide upon the direction for the next version of Office, as well as make changes... View Details
Keywords: Applications and Software; Product Development; Risk and Uncertainty; Change; Innovation and Management; Information Technology Industry
MacCormack, Alan D., and Kerry Herman. "Microsoft Office 2000." Harvard Business School Case 600-097, June 2000. (Revised June 2000.)
- April 1999 (Revised September 1999)
- Case
Compaq Computer: Consumer Notebook Group
By: David E. Bell and Ann Leamon
Presents the background for a video of a focus group on Compaq Computer's new consumer notebook. Engineers, manufacturers, and retailers had collaborated on the product design, which has been approved by the executive committee. A launch is scheduled for nine months... View Details
Keywords: Human Resources; Product Launch; Product Design; Outcome or Result; Social and Collaborative Networks; Corporate Strategy; Computer Industry
Bell, David E., and Ann Leamon. "Compaq Computer: Consumer Notebook Group." Harvard Business School Case 599-053, April 1999. (Revised September 1999.)
- July 2022
- Supplement
General Mills: Responding to the Killing of George Floyd (B)
By: Debora L. Spar and Alicia Dadlani
Jeff Harmening, CEO of General Mills, one of the world's largest manufacturers of breakfast cereals and packaged foods, was deeply disturbed and instantly aware that he and General Mills would need to respond. George Floyd, an African-American man who had been accused... View Details
Keywords: Race; Decisions; Social Issues; Corporate Social Responsibility and Impact; Consumer Products Industry; Minneapolis; Minnesota; United States
Spar, Debora L., and Alicia Dadlani. "General Mills: Responding to the Killing of George Floyd (B)." Harvard Business School Supplement 323-020, July 2022.
- April 1996
- Case
Silver Lane Apartments
By: William J. Poorvu and John H. Vogel Jr.
Scott Johnson is a successful developer of single-family and multi-family housing who specializes in renovating and turning around poorly performing apartments in good locations. He plans to sell a 506-unit property for portfolio and estate planning purposes. This case... View Details
Poorvu, William J., and John H. Vogel Jr. "Silver Lane Apartments." Harvard Business School Case 396-330, April 1996.
- December 2007 (Revised July 2009)
- Case
Given Imaging Ltd. - First We Take Manhattan, Then We Take Berlin?
GI has developed a revolutionary video pill for imaging the small bowel in the gastro-intestinal tract. The development has required the integration of wide variety of technologies. GI founder and CEO Gabriel Meron must determine GI's marketing strategy and prioritize... View Details
Keywords: Medical Specialties; Globalized Markets and Industries; Decisions; Technological Innovation; Marketing Strategy; Market Entry and Exit; Entrepreneurship; Health Care and Treatment; Corporate Finance; Medical Devices and Supplies Industry; Japan; United States; Europe
Isenberg, Daniel J. "Given Imaging Ltd. - First We Take Manhattan, Then We Take Berlin?" Harvard Business School Case 808-033, December 2007. (Revised July 2009.)
- 14 May 2009
- Working Paper Summaries
Quantity vs. Quality and Exclusion by Two-Sided Platforms
- August 2005 (Revised July 2014)
- Case
Can Bollywood Go Global?
By: Geoffrey Jones, Namrata Arora, Surachita Mishra and Alexis Lefort
Considers the opportunities and challenges facing Indian film producers in accessing the global film market. Provides a historical context by describing the history of the cinema and the rise of Hollywood to global dominance by the 1920s. Although film industries... View Details
Keywords: History; Competition; Film Entertainment; Globalized Markets and Industries; Product Development; Motion Pictures and Video Industry; India
Jones, Geoffrey, Namrata Arora, Surachita Mishra, and Alexis Lefort. "Can Bollywood Go Global?" Harvard Business School Case 806-040, August 2005. (Revised July 2014.)
- June 2008
- Case
Threadless: The Business of Community
By: Karim R. Lakhani and Zahra Kanji
Threadless.com, the online, Chicago-based t-shirt company, was not your typical fashion apparel company. The company, run by Jake Nickell, Jacob DeHart, and Jeffrey Kalmikoff, turned the fashion business on its head by enabling anyone to submit designs for t-shirts and... View Details
Keywords: Business Model; Business Startups; Innovation and Invention; Product Design; Partners and Partnerships; Social and Collaborative Networks; Apparel and Accessories Industry
Lakhani, Karim R., and Zahra Kanji. "Threadless: The Business of Community." Harvard Business School Multimedia/Video Case 608-707, June 2008.
- 19 Jun 2009
- Research Event
Business Summit: The Evolution of Agribusiness
Editor's Note: This is a summary of an HBS Business Summit presentation. View a full summary and video of the event on the HBS Centennial Web site linked below. Date of Event: October 13, 2008 Moderator: David E. Bell, HBS faculty... View Details
- June 2011
- Supplement
Q and A Sessions with Akhil Gupta, Deputy Group CEO and Managing Director of Bharti Enterprises
This tape includes the highlights of question and answer sessions with Akhil Gupta, Deputy Group CEO and Managing Director of Bharti Enterprises, one of the largest mobile phone companies in India. The video focuses on the challenges and lessons learned from Bharti's... View Details
Keywords: Management; Mobile and Wireless Technology; Job Cuts and Outsourcing; Agreements and Arrangements; Innovation and Invention; Telecommunications Industry; India
Martinez Jerez, F. Asis, and Lisa Brem. "Q and A Sessions with Akhil Gupta, Deputy Group CEO and Managing Director of Bharti Enterprises." Harvard Business School Video Supplement 111-710, June 2011.
- January 1999
- Case
Bell Atlantic and the Union City Schools (D): Results and Replication
By: Rosabeth M. Kanter and Ellen Pruyne
The last in a five-part series about Bell Atlantic Corp.'s technology-in-education partnership with the Union City, New Jersey school system. Reviews the various outcomes of the partnership called Project Explore, from the perspective of Bell Atlantic managers and... View Details
Keywords: Mobile and Wireless Technology; Strategic Planning; Change Management; Leadership Development; Outcome or Result; Horizontal Integration; Partners and Partnerships; Trends; Education; Technological Innovation; Telecommunications Industry; Telecommunications Industry; New Jersey
Kanter, Rosabeth M., and Ellen Pruyne. "Bell Atlantic and the Union City Schools (D): Results and Replication." Harvard Business School Case 399-084, January 1999.
- September 2022
- Article
How Emerging Telehealth Models Challenge Policymaking
By: Mitchell Tang, Michael E Chernew and Ateev Mehrotra
Policy Points
Current telehealth policy discussions are focused on synchronous video and audio telehealth visits delivered by traditional providers and have neglected the growing number of alternative telehealth offerings.
These alternative... View Details
Tang, Mitchell, Michael E Chernew, and Ateev Mehrotra. "How Emerging Telehealth Models Challenge Policymaking." Milbank Quarterly 100, no. 3 (September 2022): 650–672.
- December 2009 (Revised December 2012)
- Case
Sony and the JK Wedding Dance
By: John Deighton and Leora Kornfeld
Executives at Sony Music Entertainment faced a dilemma: a user-generated video featuring controversial artist Chris Brown's music was netting millions of views per week on YouTube. Sony held the copyright to the song, and was entitled to issue a takedown notice to the... View Details
Keywords: Music Entertainment; Copyright; Marketing Strategy; Consumer Behavior; Network Effects; Social and Collaborative Networks; Internet; Music Industry
Deighton, John, and Leora Kornfeld. "Sony and the JK Wedding Dance." Harvard Business School Case 510-064, December 2009. (Revised December 2012.) (request a courtesy copy.)
- 2018
- Article
Insight into Gender Differences in STEM: Evidence from Peer Reviews in an Engineering Class
By: Jacqueline N. Lane, Bruce Ankenman and Seyed Iravani
As the service industry moves toward self-service, peer feedback serves a critical role in this shift for educational services. Peer feedback is a process by which students provide feedback to each other. One of its major benefits is that it enables students to become... View Details
Keywords: Peer Review; Peer Feedback; STEM Education; Anonymity; Education; Gender; Education Industry
Lane, Jacqueline N., Bruce Ankenman, and Seyed Iravani. "Insight into Gender Differences in STEM: Evidence from Peer Reviews in an Engineering Class." Service Science 10, no. 4 (2018): 442–456.
- March 2011 (Revised May 2011)
- Supplement
China Construction America (B): The Baha Mar Resort Deal
Why is a Chinese state-owned construction company building the largest mega-resort and casino in the Caribbean? This case examines the intricate deal-making by which CSCEC, China's leading global engineering and construction contractor, emerged as a key market player.... View Details
Keywords: Project Finance; Competitive Strategy; Global Strategy; Financial Strategy; Construction Industry; Construction Industry; China; Bahamas
Abrami, Regina M., Malcolm Riddell, and Weiqi Zhang. "China Construction America (B): The Baha Mar Resort Deal." Harvard Business School Supplement 911-411, March 2011. (Revised May 2011.)