Publications
Publications
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(2,398)
- Faculty Publications (519)
- May 1991 (Revised October 1993)
- Case
Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A)
By: David B. Yoffie
Describes the competitive situation that has arisen in the commercial aircraft manufacturing industry since Airbus entered in 1970. Having overtaken McDonnell Douglas for second place, Airbus announces plans to challenge market leader Boeing's last pocket of dominance.... View Details
- February 1991 (Revised March 1993)
- Supplement
USSR--1990, Supplement
Provides an update of key social, political, and economic outcomes in the Soviet Union over the period April 1990 to February 1991. View Details
- January 1991 (Revised June 1991)
- Case
Olivetti Group (B): The Transition Concerto, 1st and 2nd Movements
By: Malcolm S. Salter and Roy V. Eales
- January 1991 (Revised June 1991)
- Supplement
Olivetti Group (C): The Transition Concerto, Finale
By: Malcolm S. Salter and Roy V. Eales
- September 1990 (Revised March 1993)
- Case
General Electric Plastics: Organizing the Marketing Function
Describes the rapid growth of General Electric Plastics for over the last decade to a $5 billion (sales) company. The accompanying organizational transitions are described. The task is to design a marketing organization for the coming decade given the anticipated... View Details
- February 1990 (Revised August 2001)
- Case
Merloni Elettrodomestici SpA: The Transit Point Experiment
By: Janice H. Hammond and Maura G Kelly
Merloni Elettrodomestici is a leading Italian manufacturer of domestic appliances. In 1986, an exposition for Merloni customers is scheduled at its Milano regional warehouse. During the two-month period preceding the event, when the warehouse must be free of inventory,... View Details
- January 1990 (Revised October 1993)
- Case
Monsanto's March into Biotechnology (A)
By: Gary P. Pisano
Very early in the history of biotechnology (about 1979), Monsanto made a major commitment to move into this field. This case recounts the history from the point of view of the eminent scientist hired to head up corporate R&D. He took Monsanto from a very traditional... View Details
- January 1990 (Revised March 1991)
- Case
American Red Cross Blood Services: Northeast Region
By: Robert L. Simons
Recounts the financial difficulties and management changes experienced by American Red Cross Blood Services: Northeast Region (NER) during the 1980s. After summarizing industry-wide changes in the collection, testing, and distribution of blood and blood products, the... View Details
Keywords: Change Management; Budgets and Budgeting; Financial Management; Restructuring; Health; SWOT Analysis; Social Enterprise; Marketplace Matching; Management Style; Organizational Culture; Organizational Change and Adaptation; Medical Devices and Supplies Industry; Health Industry; North and Central America
- October 1989
- Case
Olivetti (C): The Transition Concerto, 1st and 2nd Movements
By: Malcolm S. Salter and Roy V. Eales
- October 1989 (Revised May 1990)
- Supplement
Olivetti (C1): The Transition Concerto, Finale
By: Malcolm S. Salter and Roy V. Eales
- October 1987 (Revised March 1991)
- Case
Colgate-Palmolive (A): Company In Transition
By: James L. Heskett
- June 1985 (Revised April 1989)
- Case
Benetton (B)
By: James L. Heskett
The managing director of Benetton is faced with several issues concerning the adequacy of the company's organization to capitalize on the early success it has achieved in an important foreign market, the United States. Specifically, the case raises questions about... View Details
- May 1985 (Revised January 1986)
- Background Note
Note on the World Auto Industry in Transition
Keywords: Auto Industry
- February 1984 (Revised April 1986)
- Background Note
Telecommunications in Transition
By: Richard H.K. Vietor and Dekkers L. Davidson
- May 1982
- Background Note
Busy Signals: Telecommunications in Transition
By: John F. Cady and Frank V. Cespedes
Keywords: Telecommunications Industry
- April 1982 (Revised September 1986)
- Case
Ideal Standard France: Pat Paterson
A newly appointed country subsidiary manager must decide on action for an operation losing $1 million per month. He is constrained by price controls on one hand and sensitive union relations on the other. Furthermore a major loss-contributing plant has recently been... View Details
- July 1981
- Background Note
Competitive Status of the U.S. Automobile Industry--1981: Crisis and Transition
By: Kim B. Clark
Examines the competitive status of the U.S. auto industry in 1979-80. Provides information on the historical background of the current crisis using data on the United States and Japan. Discusses the competitive position of the U.S. industry in terms of productivity,... View Details