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- October 2000 (Revised November 2018)
- Exercise
Web-Based Beer Game Exercise
The Web-based beer game is an exercise that demonstrates supply channel dynamics. Simulates the flow of material and information in a simplified channel of beer production and distribution, focusing on the linkages between a beer manufacturer, its distributors, a... View Details
- July 2000
- Background Note
Industry Transformation
By: Michael E. Porter and Jan W. Rivkin
One of the steepest challenges a strategist faces is to navigate his or her company through a period of industry transformation--an era of rapid and wholesale changes in industry structure. This note considers how periods of transformation typically unfold. It then... View Details
- May 2000 (Revised September 2000)
- Exercise
Tyrell Web Developers Inc. (A)
By: Alan D. MacCormack and Andrew P. McAfee
An integrated exercise culminating in a team project to design and develop a Web site for a fictitious company. Allows instructors to establish a technical baseline for students prior to starting the team project. Students are asked to develop a personal web site which... View Details
- 2000
- Other Unpublished Work
Marketing a Country: Promotion as a Tool for Attracting Foreign Investment
By: Louis T Wells Jr and A. Wint
- 2000
- Other Unpublished Work
Revisiting Marketing a Country: Promotion as a Tool for Attracting Foreign Investment
By: L. T. Wells Jr.
- December 1999 (Revised May 2000)
- Case
Morgan Stanley: Becoming a "One-Firm Firm"
By: M. Diane Burton, Thomas J. DeLong and Katherine Lawrence
John Mack, the newly appointed president of Morgan Stanley, feels strongly that the firm needs to change in order to compete in a changing investment banking environment. Mack and his senior team undertake initiatives in order to transform the culture and working style... View Details
- September 1999 (Revised February 2004)
- Case
WebSpective Software, Inc. (A)
By: Michael J. Roberts, Joseph B. Lassiter III, John T. Gourville and Sun Ming Wong
Describes the situation at WebSpective, a software company that develops products to help companies manage the network of servers that support their Websites. Describes the use of "concept engineering" tools to interview customers, determine their needs and the... View Details
Keywords: Entrepreneurship; Management Practices and Processes; Customers; Customer Focus and Relationships; Communication Intention and Meaning; Product Development; Product Marketing; Management Analysis, Tools, and Techniques; Customer Satisfaction; Marketing Strategy; Information Technology Industry
- July 1999 (Revised January 2004)
- Case
Chrysler and BMW: Tritec Engine Joint Venture
By: H. Kent Bowen and Courtney Purrington
A gifted project leader lacks significant new product development experience. The case highlights the issues and procedures related to defining the project strategy: organizing senior management approvals and support for creating a "heavyweight" team; aligning the... View Details
- March 1999 (Revised April 1999)
- Case
Environmental Risk Management at Chevron Corporation
By: Forest L. Reinhardt, Monica M Mandelli and Jennifer Burns
Chevron Corp., headquartered in San Francisco, manages a worldwide, vertically integrated value chain from the oil well to the gasoline station. Mishandling of oil at any stage of production can damage the natural environment, human health, corporate profitability, or... View Details
- March 1999 (Revised February 2001)
- Background Note
New Product Development Imperative, The
By: Steven C. Wheelwright and Edward T Smith
Introduces students to the best practices for managing new product development projects. Includes concepts and tools related to structuring teams consistent with the project objectives as well as concepts and processes for improving project execution. View Details
- February 1999 (Revised June 1999)
- Case
Bloomberg L.P.
By: Clayton M. Christensen, Richard G. Hamermesh and Jeremy Dann
Michael Bloomberg founded his company to provide customers quick access to financial market data and analytical tools for understanding that data. As Bloomberg L.P. grew quickly,entered the ranks of "large, established companies," it grappled with a whole new range of... View Details
- January 1999
- Case
Ciba Specialty Chemicals
Based on extensive interviews, this case discusses the environmental policies of a successful firm in the specialty chemicals business. Executives at Ciba have differentiated products along environmental lines and have used environmental scrutiny as a tool for cutting... View Details
- December 1998 (Revised July 2016)
- Background Note
Tools of Cooperation, The
By: Clayton M. Christensen, Howard H. Stevenson and Jeremy Dann
Presents a theory about the tools a manager can use to get people to agree on a coordinated course of action and effect change in his or her organization. The extent to which people in the organization agree on the way the world works, and agree on what they want,... View Details
- December 1998 (Revised April 1999)
- Case
Mind of the Market: The Tools of Cognitive Neuroscience, Primer Two
By: Gerald Zaltman and Kathryn A. Braun
- October 1998 (Revised April 2001)
- Case
United Way of Massachusetts Bay
By: David E. Bell and Ann Leamon
The United Way of Massachusetts Bay held the monopoly on workplace giving for 50 years. In the 1990s it has experienced a dramatic change in the workplace itself and in donor attitudes toward giving and toward the United Way organization. This case investigates the... View Details
Keywords: Change; Marketing Channels; Marketing Strategy; Monopoly; Relationships; Attitudes; Internet; Massachusetts
- May 1997
- Teaching Note
Managing Product Development: Matching Technology with Context, Instructor's Note
By: Marco Iansiti
This overview to Managing Product Development (MPD) both previews course material, cases, exercises, and lectures--and provides its conceptual and academic underpinnings. Additionally, this note links these materials to the activities students will be undertaking in... View Details
- January 1997 (Revised December 1999)
- Case
OXO International
By: H. Kent Bowen, Marilyn Matis and Sylvie Ryckebusch
OXO, a kitchen tools and gadgets company, was started by a businessman who had 30 years of experience in the housewares industry. With his wife and son as founders, he creates a new niche in the gadgets industry for high-end gourmet stores. The company has headquarters... View Details
- November – December 1996
- Article
What Is Strategy?
By: M. E. Porter
Today's dynamic markets and technologies have called into question the sustainability of competitive advantage. Under pressure to improve productivity, quality, and speed, managers have embraced tools such as TQM, benchmarking, and reengineering. Dramatic operational... View Details
Keywords: Strategy
- October 1996
- Article
Assessing the Work Environment for Creativity
By: T. M. Amabile, R. Conti, H. Coon, J. Lazenby and M. Herron
We describe the development and validation of a new instrument, KEYS: Assessing the Climate for Creativity, designed to assess perceived stimulants and obstacles to creativity in organizational work environments. The KEYS scales have acceptable factor structures,... View Details
- August 1996 (Revised June 2007)
- Case
Nicholson File Company Takeover (A), The
By: Thomas R. Piper
The financial vice president must decide the value and form of an acquisition offer to be made to a small hand tool company. View Details