Publications

April 2025
Supplement

Transformative Social Impact: Health Leads (B)

By: V. Kasturi Rangan and Sarah Appleby

Video Supplement to HBS Case No. 517-022 and 517-024. Instructors should consider the timing of making videos available to students, as they may reveal key case details. View Details

September 1992 (Revised August 2004)
Supplement

Martin Marietta: Managing Corporate Ethics (C-1)

By: Lynn S. Paine

The division human resources officer must decide whether an older employee should be disciplined for misusing company time and for improperly filling out time cards for his work on government contracts. Intended to focus on the various factors relevant to disciplining... View Details

Keywords: Ethics; Human Resources; Contracts; Management; Situation or Environment

18 Nov 2002
Research & Ideas

Enterprising Women—a History

including Hope in a Jar: The Making of America's Beauty Culture (1998). A'lelia Bundles, director of talent development for ABC News, and author of On Her Own Ground: The Life and Times of Madame C. J. Walker (2001) served View Details

Keywords: by Laura Linard

August 2002 (Revised August 2002)
Case

Raiser Senior Services--The Stratford (A)

By: H. Kent Bowen and Alison Berkley Wagonfeld

Focuses on modifying operations to increase profitability at an upscale senior care facility in California. Jennifer Raiser, president of Raiser Senior Services, opened the Stratford in 1992 as a high-end, continuing-care retirement community. Ten years later, the... View Details

Keywords: Cost Management; Profit; Saving; Health Care and Treatment; Age; Management Teams; Problems and Challenges; Ethics; Legal Liability; Business Growth and Maturation; Health Industry; Service Industry; California

2013
Working Paper

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Sunil Gupta

As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details

Keywords: Internet and the Web; Digital Marketing

November 2016 (Revised November 2016)
Case

Radial Analytics Probes Post-Acute Care

By: Richard G. Hamermesh and Olivia Hull

Thaddeus Fulford-Jones and Eric Weiss, founders of healthcare technology startup Radial Analytics, have been busy developing a software program designed to save hospitals money and improve patient outcomes by producing customized care plans for patients leaving the... View Details

Keywords: Electronic Medical Records; Electronic Health Records; Data Science; Entrepreneurship; Health Care and Treatment; Business Model; Business Startups; Innovation and Invention; Growth Management; Marketing Strategy; Product Launch; Product Positioning; Science-Based Business; Business Strategy; Health Industry; Technology Industry; Cambridge; Massachusetts

2015
Book

The Cambridge Handbook of Consumer Psychology

By: Michael I. Norton, Derek D. Rucker and Cait Lamberton

Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This handbook addresses these key questions and many more. It provides a comprehensive overview of consumer... View Details

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21 Apr 2021
Research & Ideas

The Pandemic Conversations That Leaders Need to Have Now

as brand ambassadors, thought leaders, and storytellers. During a time of widespread unemployment and economic uncertainty, the people who have jobs are talking a lot about how their companies are handling... View Details

Keywords: by Boris Groysberg, Robin Abrahams, and Katherine Connolly Baden

January 2021
Case

Egon Zehnder: Beyond Search?

By: Ashish Nanda and Margaret Cross

In 2019, Egon Zehnder chair Jill Ader and CEO Edilson Camara faced a critical question: how should the global executive search firm approach its burgeoning advisory service offering? Since 2003, the firm’s advisory practice had grown as a conglomeration of grassroots... View Details

Keywords: Professional Services Firms; Executive Search Firms; Professionalism; Partnership; Executive Coaching; Leadership Development; Expansion; Decision Making; Strategy; Switzerland; London

February 2016 (Revised July 2017)
Case

A Nation Divided: The United States and the Challenge of Secession

By: David Moss and Marc Campasano

Americans elected Abraham Lincoln as the nation's first Republican president in November of 1860. Northern political leaders had formed the Republican Party only a few years before, in large measure to combat the spread of slavery. Southerners had long been wary of... View Details

Keywords: Governance; War; Government and Politics; History; United States

29 Jul 2022
Research & Ideas

Will Demand for Women Executives Finally Shrink the Gender Pay Gap?

Pressure to increase gender diversity in C-suites is so intense that companies are trying to draw women candidates with higher salary offers, a phenomenon that is closing the gender pay gap among senior executives, research shows. Female executives still don’t earn... View Details

Keywords: by Kristen Senz

25 Apr 2011
Research & Ideas

What CEOs Do, and How They Can Do it Better

University Institute—set out to get to the bottom of CEO time management by following nearly 100 top managers in Italy, as reported in a recent paper with the deceptively simple title, What Do CEOs Do?... View Details

Keywords: by Michael Blanding

May 2024
Supplement

Forest Park Capital (B)

By: Richard S. Ruback and Royce Yudkoff

During the Covid-19 Pandemic in 2020, Betsy Harbison formed the search fund Forest Park Capital with the intention of purchasing a small business. The case conveys the details of Betsy’s final decision at the terminus of her search, between a software company... View Details

Keywords: Search Fund; Entrepreneurship Through Acquisition; Acquisition; Small Business; Cost vs Benefits; Decisions; Business Education; Corporate Entrepreneurship; Leadership Style; Leading Change; Business or Company Management; Problems and Challenges; Tourism Industry; Web Services Industry; North America; Missouri

November 2021 (Revised December 2022)
Case

Babban Gona: Great Farm

By: Kristin Fabbe, Tarun Khanna, Caroline M. Elkins, Zeke Gillman, Eleni Kyrkopoulou and Thomaz Teodorovicz

In 2020, Babban Gona was one of the world’s largest farming operations with over 140,000 acres of maize farms, an area over ten times as large as Manhattan, and over 80,000 member-farmers in Nigeria. According to the company, the average Nigerian farmer’s net income... View Details

Keywords: Growth and Development Strategy; Entrepreneurship; Business and Stakeholder Relations; Value Creation; Agribusiness; Capital Budgeting; Agriculture and Agribusiness Industry; Nigeria; Africa

2012
Book

Sleeping with Your Smartphone: How to Break the 24-7 Habit and Change the Way you Work

By: Leslie A. Perlow

Does it have to be this way? Can't resist checking your smartphone or mobile device? Sure, all this connectivity keeps you in touch with your team and the office—but at what cost? In "Sleeping with Your Smartphone," Leslie Perlow reveals how you can disconnect and... View Details

Keywords: Time Management; Internet and the Web; Groups and Teams; Performance Productivity; Globalized Firms and Management; Service Industry

14 Apr 2008
Research & Ideas

The Surprising Right Fit for Software Testing

proximity to the client, particularly during a time crunch. As the case states, "Sonne knew from experience that for some applications, especially financial and others that executed mission-critical... View Details

Keywords: by Martha Lagace; Video Game; Web Services; Computer

Article

Using Fresh Starts to Nudge Increased Retirement Savings

By: John Beshears, Hengchen Dai, Katherine L. Milkman and Shlomo Benartzi

We conducted a field experiment to study the effect of framing future moments in time as new beginnings (or “fresh starts”). University employees (N=6,082) received mailings with an opportunity to choose between increasing their contributions to a savings plan... View Details

Keywords: Choice Architecture; Randomized Field Experiment; Savings; New Beginning; Fresh Start; Saving; Retirement; Behavior

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January 2022
Case

Tomorrow.io Goes to Space

By: Joshua Lev Krieger, Abhishek Nagaraj and James Barnett

This case study explores the evolution of Tomorrow.io, a weather forecasting technology company, as it pivoted toward building and launching space-based weather radar satellites. This strategic shift was driven by the company's ambition to overcome data limitations in... View Details

Keywords: Communication; Competency and Skills; Engineering; Globalization; Innovation and Invention; Performance; Information Technology; Aerospace Industry