Publications

June 1988 (Revised May 1990)
Case

Olivetti (B): Putting De Benedetti's ""Mark I"" Strategy to Work

By: Roy V. Eales and Malcolm S. Salter

Keywords: Corporate Strategy; Information Technology Industry

October 2017
Case

Pricing PatientPing

By: Frank V. Cespedes, Julia Kelley and Amram Migdal

In 2017, Jay Desai, the CEO of Boston-based health care technology company PatientPing, had to consider a number of interrelated pricing challenges. Founded in late 2013, PatientPing sold a software platform that allowed health care providers to receive real-time... View Details

Keywords: Pricing; Health Tech; Health Technology; Marketing; Sales Process; Sales Strategy; Price; Sales; Marketing Strategy; Health Care and Treatment; Technology Industry; Technology Industry; Boston; North America; Massachusetts; United States

Educators

May 1986
Case

Data Administration in Citibank Brazil (E): Assessing the Implementation Strategy

By: Shoshana Zuboff

Keywords: Information Management; Strategy; Banking Industry; Brazil

September 2012 (Revised April 2013)
Case

Digital Microscopy at Carl Zeiss: Managing Disruption

By: Willy Shih

Ulrich Simon, the head of the Microscopy business group at Carl Zeiss AG knew that his unit was facing a disruptive threat, so he chartered a special team to tackle the industrial segment. Given a high degree of autonomy, the project team developed an understanding of... View Details

Keywords: Modularity; High Technology Products; Emergent Strategy; Product Lines; Corporate Strategy; Digital Platforms; Disruptive Innovation; Technology Industry; Germany

Educators

1991
Article

The Role of Process Innovation and Adaptation in Attaining Strategic Technological Capability

By: D. A. Leonard-Barton

Keywords: Innovation and Invention; Strategy; Information Technology; Adaptation

24 Jul 2014
Blog Post

Create a Content Marketing Strategy for your Talent Acquisitions Team

program and are building out a social media presence to support your branding efforts. But what strategy has been put in place to leverage that social media presence to attract the right talent? Creating a content marketing View Details

13 Jul 2021
News

Strategies for Underdogs: How Alibaba’s Taobao Beat eBay in China

April 2000 (Revised November 2003)
Case

H. E. Butt Grocery Company: The New Digital Strategy (A)

By: F. Warren McFarlan and Melissa Dailey

Shows how the company's IT priorities have moved from primary supply chain restructuring to e-commerce. Shows the new organization structure created by the company. View Details

Keywords: Internet and the Web; Organizational Structure; Organizational Change and Adaptation; Supply Chain; Technology Adoption; Information Technology; Retail Industry

March 7, 2024
Article

Integrating Digital Tools into Every Stage of Your Sales Strategy

By: Frank V. Cespedes and Georg Krentzel

In their growth and customer-acquisition activities, most companies now face twin challenges: understanding and responding to omni-channel buying behavior and doing that without inadvertently decreasing sales productivity. Thirty years ago, Peter Drucker noted that... View Details

Keywords: Sales Management; Digital Tools; Sales; Marketing Channels; Technology Adoption; Brands and Branding

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June 2014
Article

Mastering the Intermediaries: Strategies for Dealing with the Likes of Google, Amazon, and Kayak

By: Benjamin Edelman

Many companies depend on powerful platforms which distinctively influence buyers' purchasing. (Consider, Google, Amazon, and myriad others in their respective spheres.) I consider implications of these platforms' market power, then suggest strategies to help companies... View Details

Keywords: Competition; Market Power; Dominance; Advertising Campaigns; Marketing Channels; Agreements and Arrangements; Competitive Strategy; Negotiation; Information Technology Industry; Information Technology Industry; Information Technology Industry

Read Now

News

Competing in the Age of AI Requires a New Strategy

Web

What Others Are Saying - Institute For Strategy And Competitiveness

Technology & Innovation Professor of Business Policy, INSEAD “Michael Porter’s stature as the preeminent business strategist in the world is unassailable. He invented the theory of competitive advantage and continues to innovate insights... View Details

13 Jul 2023
News

How to Develop A Go-to-Market Strategy for Your Tech Venture

Web

Chinese Competition and Emerging Technologies - A Chronicle of the China Trade

Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business... View Details

Web

Measure Outcomes & Cost for Every Patient - Institute For Strategy And Competitiveness

Measure Outcomes & Cost for Every Patient Aligning Reimbursement with Value Systems Integration Geography of Care Information Technology Measure Outcomes & Cost ... Measure Outcomes & Cost for Every Patient Measurement of outcomes and... View Details

September 2018 (Revised October 2018)
Supplement

Lexoo: Building a Long-Lasting Platform

By: Chiara Farronato and Elena Corsi

Lexoo, a UK-based online marketplace for legal services, was facing the strategic choice of how to grow from early start-up to mature platform. Daniel van Binsbergen, Lexoo's CEO, and web developer Chris O'Sullivan, CTO, had set up Lexoo to help Small and Medium-Sized... View Details

Keywords: Marketplaces; Legal Services; Growth Strategy; Technology Ventures; Pivot; Service Operations; Digital Platforms; Growth and Development Strategy; Small Business; Decision Making; Legal Services Industry