Publications

Educators

21 Aug 2017
Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

rich and diverse backgrounds.” "It is both staggering and exciting to imagine how data and analytic capabilities will transform entire industries" Kris Ferreira, also a Technology and Operations Management Unit professor,... View Details

Keywords: by Dina Gerdeman

August 2003
Case

Mercury Computer Systems: The Evolution from Integrated Technology to Open Standard

By: Rebecca Henderson and Nancy Confrey

For 20 years, Mercury Computer Systems has thrived, providing products and services that support ultrafast processing of real time data. Now Jay Bertelli, the CEO, faces a critical question: How can the firm compete once the standards on which its products are based... View Details

Keywords: Analytics and Data Science; Open Source Distribution; Strategic Planning; Competitive Strategy; Competitive Advantage; Information Technology; Information Technology Industry

05 Dec 2018
Blog Post

Leadership Fellow Henry Tsai: Working With City Leadership To Leverage Technology

attract top talent.” Leadership Fellows enabled access to a variety of qualified candidates, among whom Henry stood out. “He was absolutely my number one choice: he combined an amazing tech background with public sector experience.” Leading the way to innovation and... View Details

13 Nov 2018
Blog Post

Leadership Fellow Henry Tsai: Working with City Leadership to Leverage Technology

access to a variety of qualified candidates, among whom Henry stood out. “He was absolutely my number one choice: he combined an amazing tech background with public sector experience.” Leading the way to innovation and public access As a View Details

Keywords: Technology; Technology

February 2024
Case

Innovation Strategy at Stanley Black & Decker: Setting the Direction for Growth

By: David L. Ager and Antonio Manuel Oftelie

On July 1, 2022, Don Allan was appointed Chief Executive Officer of Stanley Black & Decker (SBD). Although Allan had been with the firm for 23 years, most recently serving as President and Chief Financial Officer, he recognized that he was stepping into his new role as... View Details

Keywords: Health Pandemics; Collaborative Innovation and Invention; Innovation Leadership; Growth Management; Business and Stakeholder Relations

Educators

April 2011
Teaching Note

Office of Technology Transfer - Shanghai Institutes for Biological Sciences (TN)

By: Willy Shih and Sen Chai

Teaching Note for 611057. View Details

Keywords: Patents; Rights; Infrastructure; Multinational Firms and Management; Research and Development; Complexity; Commercialization; Technology Adoption; Motivation and Incentives; Biotechnology Industry; Pharmaceutical Industry; Shanghai

2023
Article

Digital Health Reimbursement Strategies of 8 European Countries and Israel: Scoping Review and Policy Mapping

By: Robin van Kessel, Divya Srivastava, Ilias Kyriopoulos, Giovanni Monti, David Novillo-Ortiz, Ran Milman, Wojciech Wilhelm Zhang-Czabanowski, Greta Nasi, Ariel Dora Stern, George Wharton and Elias Mossialos

Background: The adoption of digital health care within health systems is determined by various factors, including pricing and reimbursement. The reimbursement landscape for digital health in Europe remains underresearched. Although various emergency reimbursement... View Details

Keywords: Technology Adoption; Health Care and Treatment; Cross-Cultural and Cross-Border Issues; Price; Health Industry; Europe; Israel

Read Now

May 1986
Case

Data Administration in Citibank Brazil (E): Assessing the Implementation Strategy

By: Shoshana Zuboff

Keywords: Information Management; Strategy; Banking Industry; Brazil

June 1988 (Revised May 1990)
Case

Olivetti (B): Putting De Benedetti's ""Mark I"" Strategy to Work

By: Roy V. Eales and Malcolm S. Salter

Keywords: Corporate Strategy; Information Technology Industry

Research Summary

Industrial competitiveness in high tech and science-based businesses

By: Willy C. Shih

How do emerging economies develop industrial and technical capabilities that overtake those of advanced economies? Are there some industrial sectors that are especially susceptible to such targeting? What will it take to restore America’s... View Details

Keywords: Technological Innovation; Technology Diffusion; Knowledge Flows; Competitive Advantage; Globalization; Technology Industry; Technology Industry; Technology Industry; United States; China; Asia

April 2000 (Revised November 2003)
Case

H. E. Butt Grocery Company: The New Digital Strategy (A)

By: F. Warren McFarlan and Melissa Dailey

Shows how the company's IT priorities have moved from primary supply chain restructuring to e-commerce. Shows the new organization structure created by the company. View Details

Keywords: Internet and the Web; Organizational Structure; Organizational Change and Adaptation; Supply Chain; Technology Adoption; Information Technology; Retail Industry

07 Mar 2024
News

Integrating Digital Tools into Every Stage of Your Sales Strategy

March 7, 2024
Article

Integrating Digital Tools into Every Stage of Your Sales Strategy

By: Frank V. Cespedes and Georg Krentzel

In their growth and customer-acquisition activities, most companies now face twin challenges: understanding and responding to omni-channel buying behavior and doing that without inadvertently decreasing sales productivity. Thirty years ago, Peter Drucker noted that... View Details

Keywords: Sales Management; Digital Tools; Sales; Marketing Channels; Technology Adoption; Brands and Branding

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June 2014
Article

Mastering the Intermediaries: Strategies for Dealing with the Likes of Google, Amazon, and Kayak

By: Benjamin Edelman

Many companies depend on powerful platforms which distinctively influence buyers' purchasing. (Consider, Google, Amazon, and myriad others in their respective spheres.) I consider implications of these platforms' market power, then suggest strategies to help companies... View Details

Keywords: Competition; Market Power; Dominance; Advertising Campaigns; Marketing Channels; Agreements and Arrangements; Competitive Strategy; Negotiation; Information Technology Industry; Information Technology Industry; Information Technology Industry

Read Now

Oct 2010
Keynote Speech

Technology's Impact on the Entertainment Industry: Will Blockbuster Strategies Survive?

By: Anita Elberse

Keywords: Information Technology; Entertainment; Entertainment and Recreation Industry

September 2018 (Revised October 2018)
Supplement

Lexoo: Building a Long-Lasting Platform

By: Chiara Farronato and Elena Corsi

Lexoo, a UK-based online marketplace for legal services, was facing the strategic choice of how to grow from early start-up to mature platform. Daniel van Binsbergen, Lexoo's CEO, and web developer Chris O'Sullivan, CTO, had set up Lexoo to help Small and Medium-Sized... View Details

Keywords: Marketplaces; Legal Services; Growth Strategy; Technology Ventures; Pivot; Service Operations; Digital Platforms; Growth and Development Strategy; Small Business; Decision Making; Legal Services Industry