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      • June 1991
      • Supplement

      Philips Group--1990

      By: Christopher A. Bartlett
      Describes the strategic and organizational changes introduced by Cor Van Der Klugt as he becomes CEO. View Details
      Keywords: Management Teams; Organizational Change and Adaptation; Strategy
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      Bartlett, Christopher A. "Philips Group--1990." Harvard Business School Supplement 391-245, June 1991.
      • April 1991 (Revised January 1997)
      • Case

      Beatrice Companies--1985

      By: David J. Collis
      Describes the history of Beatrice Companies from its beginning as a dairy in 1891 to 1985, when the company was a $12 billion conglomerate. Focuses on the corporate strategies that Beatrice followed under each of its CEOs and concentrates on the company's strategic... View Details
      Keywords: Corporate Strategy; Change; Agriculture and Agribusiness Industry; Food and Beverage Industry
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      Collis, David J. "Beatrice Companies--1985." Harvard Business School Case 391-191, April 1991. (Revised January 1997.)
      • April 1991 (Revised September 1992)
      • Teaching Note

      Frito-Lay, Inc.: A Strategic Transition (A), Teaching Note

      By: Lynda M. Applegate
      Teaching Note for (9-187-065). View Details
      Keywords: Strategy; Transition; Food and Beverage Industry
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      Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition (A), Teaching Note." Harvard Business School Teaching Note 191-191, April 1991. (Revised September 1992.)
      • February 1991
      • Case

      Burlington Northern: The ARES Decision (A)

      By: Julie H. Hertenstein and Robert S. Kaplan
      Burlington Northern's decision whether to invest in ARES, an automated train control system, is a ($350 million) strategic investment in information technology. Although set in a service industry (railroad) the issues around this decision arise in many organizations... View Details
      Keywords: Investment; Rail Transportation; Information Technology; Competitive Strategy; Performance Evaluation; Performance Effectiveness; Cost vs Benefits; Technology Adoption; Technological Innovation; Customers; Quality; Rail Industry
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      Hertenstein, Julie H., and Robert S. Kaplan. "Burlington Northern: The ARES Decision (A)." Harvard Business School Case 191-122, February 1991.
      • November 1990 (Revised August 1992)
      • Case

      Corning, Inc.: A Network of Alliances

      By: Christopher A. Bartlett and Ashish Nanda
      Describes James Houghton's actions in assuming the role of CEO at Corning in the midst of a recession. Not only must he turn around operating performance, he must also revitalize a demoralized organization and set a new, clear strategic direction. In doing so, the case... View Details
      Keywords: Business Cycles; Policy; Leading Change; Organizational Change and Adaptation; Performance Expectations; Partners and Partnerships; Business Strategy
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      Bartlett, Christopher A., and Ashish Nanda. "Corning, Inc.: A Network of Alliances." Harvard Business School Case 391-102, November 1990. (Revised August 1992.)
      • June 1990 (Revised September 1992)
      • Teaching Note

      Frito-Lay, Inc.: A Strategic Transition (B), Teaching Note

      By: Lynda M. Applegate
      Teaching Note for (9-187-123). View Details
      Keywords: Strategy; Transition; Food and Beverage Industry
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      Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition (B), Teaching Note." Harvard Business School Teaching Note 190-177, June 1990. (Revised September 1992.)
      • June 1990 (Revised September 1992)
      • Teaching Note

      Frito-Lay, Inc.: A Strategic Transition (C), Teaching Note

      By: Lynda M. Applegate
      Teaching Note for (9-190-071). View Details
      Keywords: Strategy; Transition; Food and Beverage Industry
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      Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition (C), Teaching Note." Harvard Business School Teaching Note 190-200, June 1990. (Revised September 1992.)
      • May 1990 (Revised July 1996)
      • Case

      Ingvar Kamprad and IKEA

      By: Christopher A. Bartlett and Ashish Nanda
      Traces the development of a Swedish furniture retailer under the leadership of an innovative and unconventional entrepreneur whose approaches redefine the nature and structure of the industry. Traces IKEA's growth from a tiny mail order business to the world's largest... View Details
      Keywords: Restructuring; Corporate Entrepreneurship; Growth and Development; Innovation Strategy; Leadership; Management Succession; Distribution; Organizational Change and Adaptation; Expansion; Value; Retail Industry
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      Bartlett, Christopher A., and Ashish Nanda. "Ingvar Kamprad and IKEA." Harvard Business School Case 390-132, May 1990. (Revised July 1996.)
      • April 1990 (Revised August 1997)
      • Case

      Organizational Capabilities and U.S. War Production: The Controlled Materials Plan of World War II

      By: Robert D. Cuff and Richard S. Tedlow
      A vehicle for the discussion of a very important set of institutional arrangements that helped enable America to mobilize its economy for World War II. View Details
      Keywords: Economy; Production; Organizational Change and Adaptation; Strategic Planning; War; United States
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      Cuff, Robert D., and Richard S. Tedlow. "Organizational Capabilities and U.S. War Production: The Controlled Materials Plan of World War II." Harvard Business School Case 390-166, April 1990. (Revised August 1997.)
      • March 1990 (Revised June 1991)
      • Case

      IBM Corp.: ""Make It Your Business"" (A)

      By: Robert L. Simons
      In 1987, IBM changed its strategy in an attempt to become a market-driven company rather than a product-driven company. The case begins with a description of the new strategy and the reasons for the change and then describes the top-down sales planning and quota system... View Details
      Keywords: Commercialization; Competitive Advantage; Business Strategy; Goals and Objectives; Strategic Planning; Motivation and Incentives; Sales; Volatility; System; Information Technology Industry
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      Simons, Robert L. IBM Corp.: ""Make It Your Business"" (A). Harvard Business School Case 190-137, March 1990. (Revised June 1991.)
      • March 1990 (Revised November 1999)
      • Case

      MCI Communications: Planning for the 1990s

      By: Robert L. Simons and Hilary Weston
      Concentrates on the evolution of MCI's strategy-setting process following a period of dramatic growth. Opportunistic strategies during MCI's early years have given top managers a dislike of formal strategic planning and a strongly-held belief in top down strategy... View Details
      Keywords: Globalization; Growth and Development; Planning; Strategic Planning; Growth Management; Business or Company Management; Competition; Alignment; Communications Industry
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      Simons, Robert L., and Hilary Weston. "MCI Communications: Planning for the 1990s." Harvard Business School Case 190-136, March 1990. (Revised November 1999.)
      • October 1989 (Revised May 1996)
      • Case

      Xerox Corp.: Leadership Through Quality (A)

      By: Todd D. Jick and Leonard A. Schlesinger
      Describes the "Leadership Through Quality" effort undertaken by Xerox in the 1980s. Includes the history of Xerox in the 1970s and its need to make major changes in quality by the 1980s. Most of the remainder of the case details the step-by-step process by which Xerox... View Details
      Keywords: Organizational Change and Adaptation; Strategic Planning; Quality; Leadership; Organizational Culture; Service Industry; Electronics Industry
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      Jick, Todd D., and Leonard A. Schlesinger. "Xerox Corp.: Leadership Through Quality (A)." Harvard Business School Case 490-008, October 1989. (Revised May 1996.)
      • September 1989 (Revised July 1991)
      • Case

      Caterpillar, Inc.: George Schaefer Takes Charge

      By: Christopher A. Bartlett
      For over half a century, Caterpillar, Inc. (CAT) had been a world leader in the manufacture of earthmoving and construction machinery. In 1982, just months after it recorded the highest sales and profits in its history, CAT experienced its greatest crisis. Demand fell... View Details
      Keywords: Machinery and Machining; Crisis Management; Labor Unions; Demand and Consumers; Management Teams; Problems and Challenges; Competitive Strategy; Business Strategy; Organizational Change and Adaptation; Manufacturing Industry; Agriculture and Agribusiness Industry; Industrial Products Industry
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      Bartlett, Christopher A. "Caterpillar, Inc.: George Schaefer Takes Charge." Harvard Business School Case 390-036, September 1989. (Revised July 1991.)
      • April 1989 (Revised January 1994)
      • Case

      Novo Industri

      By: Michael E. Porter and Michael J. Enright
      Describes the structure of the insulin industry, a treatment for diabetes and Novo's strategy and competitive position in early 1982. The industry is undergoing significant change and Novo must decide how to defend and build its international position. Designed as an... View Details
      Keywords: Change; Global Strategy; Industry Structures; Alliances; Competitive Strategy; Health Disorders; Pharmaceutical Industry
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      Porter, Michael E., and Michael J. Enright. "Novo Industri." Harvard Business School Case 389-148, April 1989. (Revised January 1994.)
      • August 1988
      • Background Note

      Close Encounters of the Four Kinds: Managing Customers in a Rapidly Changing Environment

      By: Benson P. Shapiro
      Describes four kinds of selling: 1) transaction, 2) systems, 3) major account management, and 4) strategic account relationships. Explains the advantages, disadvantages, and risks of each. The second half is devoted to a discussion of strategic account relationships... View Details
      Keywords: Customer Relationship Management; Risk and Uncertainty; Social Psychology
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      Shapiro, Benson P. "Close Encounters of the Four Kinds: Managing Customers in a Rapidly Changing Environment." Harvard Business School Background Note 589-015, August 1988.
      • May 1985 (Revised March 1993)
      • Case

      General Electric Co.--1984

      By: Francis Aguilar and Richard G. Hamermesh
      Describes the first four years of Jack Welch's tenure as CEO of the General Electric Co. Deals with the ways Welch has tried to change GE's strategy and planning activities and his attempts to make the company more entrepreneurial. View Details
      Keywords: Management Teams; Management Style; Change Management; Strategic Planning; Corporate Strategy; Corporate Entrepreneurship; Organizational Change and Adaptation
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      Aguilar, Francis, and Richard G. Hamermesh. "General Electric Co.--1984." Harvard Business School Case 385-315, May 1985. (Revised March 1993.)
      • January 1985 (Revised March 2003)
      • Case

      Conex do Brasil

      By: Christopher A. Bartlett and John Young
      Describes interactions between Brazilian local, Latin American regional, and USA headquarters staff during the three years after establishing a manufacturing subsidiary in Sao Paulo. In a highly protected national environment, a market entry plan is developed to meet... View Details
      Keywords: Cross-Cultural and Cross-Border Issues; Resignation and Termination; Goals and Objectives; Market Entry and Exit; Operations; Performance Expectations; Opportunities; Corporate Strategy; Latin America; United States; Brazil
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      Bartlett, Christopher A., and John Young. "Conex do Brasil." Harvard Business School Case 385-257, January 1985. (Revised March 2003.)
      • September 1983 (Revised February 1989)
      • Background Note

      The Oil Tanker Shipping Industry in 1983

      By: Michael E. Porter
      Describes the international oil tanker shipping industry both historically and in 1983. Designed to provide a vehicle for practicing industry analysis in a volatile commodity business, and for formulating strategy in such an environment. Also can be used to examine... View Details
      Keywords: Strategic Planning; Globalized Markets and Industries; Goods and Commodities; Volatility; Vertical Integration; Supply and Industry; Shipping Industry
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      Porter, Michael E. "The Oil Tanker Shipping Industry in 1983." Harvard Business School Background Note 384-034, September 1983. (Revised February 1989.)
      • June 1983 (Revised April 1991)
      • Case

      Dominion Engineering Works

      By: Christopher A. Bartlett
      Dominion Engineering Works faces important strategic decisions about whether to continue its focused strategy of selling newsprint machines to the Canadian paper industry or whether recent changes in industry conditions and the emergence of three global competitors... View Details
      Keywords: Machinery and Machining; Globalized Markets and Industries; Management Analysis, Tools, and Techniques; Partners and Partnerships; Competitive Strategy; Customization and Personalization; Diversification
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      Bartlett, Christopher A. "Dominion Engineering Works." Harvard Business School Case 383-184, June 1983. (Revised April 1991.)
      • March 1983 (Revised January 1984)
      • Case

      Merloni Group

      By: Christopher A. Bartlett
      The general manager of the recently-established French subsidiary of an Italian appliance company is in conflict with headquarters about unexpectedly poor financial performance. Headquarters management believes it should be able to exert more control over the... View Details
      Keywords: Business Subsidiaries; Trade; Organizational Structure; Performance Evaluation; Power and Influence; France; Italy
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      Bartlett, Christopher A. "Merloni Group." Harvard Business School Case 383-152, March 1983. (Revised January 1984.)
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