Publications

Video

Adrian Gore

Adrian Gore, founder and Group Chief Executive of Discovery Limited, emphasizes the importance of supporting entrepreneurship as a means of solving socio-economic issues in South Africa. View Details

December 2004 (Revised April 2006)
Case

Managing Diversity at Spencer Owens & Co.

By: Robin J. Ely and Ingrid Vargas

Spencer Owens & Co, a disguised consulting firm, focuses on domestic and international economic development. As an extension of the firm's commitment to social justice, 20 years ago, Spencer Owens management introduced an affirmative action hiring and promotion... View Details

Keywords: Working Conditions; Selection and Staffing; Development Economics; Corporate Social Responsibility and Impact; Employees; Diversity; Cross-Cultural and Cross-Border Issues; Consulting Industry

04 Jun 2020
Blog Post

What MBAs can do in Defense of Black Lives

the issue of anti-Black racism. Invite your classmates, friends, colleagues, and family members to talk about these issues, in person or over social media. Don’t just talk to people whose views are aligned... View Details

August 1974 (Revised March 1986)
Case

Architects Collaborative, Inc.

Although internationally recognized for quality design, the collaborative's billings have been on a plateau for four years and they are losing jobs to architects with sophisticated marketing practices. The main issue is how marketing can be integrated into a design... View Details

Keywords: Design; Marketing Strategy; Creativity; Service Industry

March 2002 (Revised October 2002)
Case

Akamai's Underwater Options (A)

By: Brian J. Hall, Houston Lane and Jonathan Lim

Akamai's stock price declines dramatically with the NASDAQ in 2000, causing virtually all employee options to go underwater. Ownership and retention incentives are largely destroyed, and employee morale falls sharply. Management weighs the pros and cons of various... View Details

Keywords: Motivation and Incentives; Stock Options; Attitudes; Compensation and Benefits

03 Dec 2018
Research & Ideas

How Companies Can Increase Market Rewards for Sustainability Efforts

flavijus For the first time, a link has been drawn between public sentiment about a company’s sustainability practices and how that company is valued in the market. The results are important both for investors searching for under-valued, socially responsible companies,... View Details

Keywords: by Rachel Layne

March 2011
Article

Talking Past Each Other?: Cultural Framing of Skeptical and Convinced Logics in the Climate Change Debate

By: Andrew J. Hoffman

This article analyzes the extent to which two institutional logics around climate change—the climate change “convinced” and the climate change “skeptical” logics—are truly competing or talking past each other in a way that can be described as a logic schism. Drawing on... View Details

Keywords: Climate Change; Values and Beliefs; Cognition and Thinking; News; Conflict and Resolution

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27 Nov 2017
Research & Ideas

Beware the Lasting Impression of a 'Temporary' Selfie

that they will disappear quickly from the public eye after having been seen by the intended recipients or after a short period of time. Disappearing selfies are seemingly the ideal solution for people who enjoy life on social media but... View Details

Keywords: by Rachel Layne

June 1994 (Revised August 1994)
Case

Cunard Line Ltd.: Managing Integrated Marketing Communications

By: Stephen A. Greyser

Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details

Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry

October 2021 (Revised May 2023)
Case

Engine No.1: An Impact Investing Firm Engages with ExxonMobil

By: Mark Kramer, Shawn Cole, Vikram S. Gandhi and T. Robert Zochowski

ExxonMobil, the world's fifth largest source of carbon emissions, remained committed to aggressively expanding its oil & gas business despite global warming. During the COVID pandemic this strategy resulted in massive losses as the price and demand for oil declined. ... View Details

Keywords: Carbon Emissions; Global Warming; Impact Investment Funds; Hedge Fund Activism; Leadership Development; Business Model; Renewable Energy; Resource Allocation; Decision Choices and Conditions; Governing and Advisory Boards

13 Sep 2019
Blog Post

An Uncommon Summer: Project Management at an Education Non-Profit

This article is a repost from the Social Enterprise Initiative blog. Prior to Harvard Business School, I spent eight years on active duty military service as an Aviation officer and helicopter pilot in the United States Army. My career... View Details

April 13, 2021
Article

Misinformation about Science in the Public Sphere

By: Dietram A. Scheufele, Andrew J. Hoffman, Liz Neely and Czerne M. Reid

This is an introduction to a special issue on a colloquium of the National Academies of Sciences, Engineering, and Medicine titled, “Advancing the science and practice of science communication: Misinformation about science in the public sphere.” This event was the... View Details

Keywords: Knowledge Dissemination; Communication Strategy; Science; Information

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12 Nov 2008
First Look

First Look: November 12, 2008

more like a DB plan in the near future. Although this chapter focuses on a U.S. context and corporate pension plans, retirement and asset-management issues are a global challenge, and indeed, while the details vary across geopolitical... View Details

Keywords: Martha Lagace

Policy versus Practice: Conceptions of Artificial Intelligence

The recent growth of concern around issues such as social biases implicit in algorithms, economic impacts of artificial intelligence (AI), or potential existential threats posed... View Details

Forthcoming
Chapter

Media & Entertainment in Argentina: Doing Business in a Fragmented Society

By: Luciana Silvestri and Roberto Vassolo

We explore the issues of vertical and horizontal fragmentation in Argentina by examining how consumers relate to media and entertainment content and technologies. We focus on belly-of-the-market consumers (the most affluent at the bottom of the pyramid) and observe the... View Details

Keywords: Demographics; Marketing; Consumer Behavior; Entertainment and Recreation Industry; Media and Broadcasting Industry; Argentina

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Summer 2020
Article

Venture Capital's Role in Financing Innovation: What We Know and How Much We Still Need to Learn

By: Josh Lerner and Ramana Nanda

Venture capital is associated with some of the most high-growth and influential firms in the world. Academics and practitioners have effectively articulated the strengths of the venture model. At the same time, venture capital financing also has real limitations in its... View Details

Keywords: Innovation; Financing; Venture Capital; Financing and Loans; Technological Innovation