Shazam Of Food - Publications - Faculty & Research

June 2013 (Revised January 2016)
Case

Château Margaux: Launching the Third Wine

By: Elie Ofek and Eric E. Vogt

Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details

Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing Strategy; Distribution Channels; Product Launch; Brands and Branding; Food and Beverage Industry; Food and Beverage Industry; France

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2017
Book

Profits and Sustainability: A History of Green Entrepreneurship

By: Geoffrey Jones

This book explores whether profits and environmental sustainability are compatible through the lens of a global history of green entrepreneurship between the nineteenth century and today. It tells the story of the extraordinary and often eccentric men and women who... View Details

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June 2020
Teaching Note

Global Brand Management of Anheuser Busch InBev's Budweiser

By: Jill Avery

Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details

Keywords: Brand Management; Global Brands; Brand Equity; Brand Storytelling; Brand Communication; Brand Positioning; Marketing; Brands and Branding; Marketing Communications; Global Strategy; Food and Beverage Industry; Food and Beverage Industry; United States; China; Africa; Latin America

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02 Jan 2018
Op-Ed

'Dear Working Knowledge'--Our Favorite Reader Comments of the Year

of life in the home--should be viewed as a miserable chore. I look forward to coming home from work and spending time mindfully cooking fresh foods and ... yes, even mindfully housecleaning (it takes less... View Details

Keywords: by Sean Silverthorne

21 May 2018
Blog Post

Harnessing The Power of Collaboration to Create Opportunity in Chicago

high and access to fresh food is limited. To deepen Accion’s impact and with an eye towards Accion’s long term sustainability, I spent the better part of the last four years spearheading a joint venture to... View Details

Keywords: Nonprofit / Government

15 Dec 2008
Research & Ideas

The Surprisingly Successful Marriages of Multinationals and Social Brands

What happens when giant multinational corporations acquire relatively small companies that enjoy iconic status as socially progressive brands? According to recent research out of Harvard Business School, such marriages can be good for... View Details

Keywords: by Sarah Jane Gilbert; Food & Beverage; Food & Beverage

20 Oct 2014
News

New Rothschild Takes Reins of Famous Bordeaux Winemaker

28 Jun 2017
Research & Ideas

Minimum Wage Hikes Drive (Lousy) Restaurants Out of Business

Minimum wage hikes can drive poor-quality restaurants out of business. (Source: AndresCalle) A hike in the minimum wage can push restaurants out of business—but mainly the less desirable establishments... View Details

Keywords: by Dina Gerdeman; Food & Beverage

9 Dec 2011 - 10 Dec 2011
Conference Presentation

Taste Contested: The Construction of American Wine Culture, 1967-1976

By: Ai Hisano

This paper examines the role of taste in American consumer society by analyzing how wine came to symbolize sophistication during the 1960s and 1970s. View Details

Keywords: Consumer Behavior; Attitudes; Food and Beverage Industry; United States

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05 Jan 2016
News

Alumni Top Two New Lists of Rising Stars

immersive showerhead. Marcela Sapone (MBA 2015), CEO of Hello Alfred, an online, on-demand butler service; cofounded with classmate Jessica Beck. Also on the Forbes list are 2013 Harvard College grads Laura E. D’Asaro, Meryl F. Natow, and... View Details

Keywords: Forbes; Securities, Commodities, and Other Financial Investments; Finance; Ambulatory Health Care Services; Health, Social Assistance

Web

Bringing a Taste of Japan to the World - Global Activities 2020

Asia Pacific Bringing a Taste of Japan to the World Pictured: Masato Nakamura and Yasu Sasago (both MBA 2020), at far right, with team members at the 2019 pop-up ramen event in Cambridge. For world traveler Yasu Sasago (MBA 2020), being... View Details

2023
Article

Association Between Regulatory Submission Characteristics and Recalls of Medical Devices Receiving 510(k) Clearance

By: Alexander O. Everhart, Soumya Sen, Ariel D. Stern, Yi Zhu and Pinar Karaca-Mandic

Importance: Most regulated medical devices enter the U.S. market via the 510(k) regulatory submission pathway, wherein manufacturers demonstrate that applicant devices are “substantially equivalent” to 1 or more “predicate” devices (legally marketed medical devices... View Details

Keywords: Recalls; Governing Rules, Regulations, and Reforms; Medical Devices and Supplies Industry

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August 2015 (Revised March 2017)
Supplement

Planters Nuts (B): The Power of the Peanut

By: Robert J. Dolan and Donald K. Ngwe

This case picks up from the events in Planters Nuts and describes how the new management team for Planters turned the brand around in 2013 by implementing a new brand positioning accompanied by a multimillion dollar marketing campaign. View Details

Keywords: Product Positioning; Marketing; Transformation; Food and Beverage Industry

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March 2004
Supplement

C&S Wholesale Grocers: The Challenge of Self-Managed Teams

By: Thomas J. DeLong

Keywords: Management Teams; Food and Beverage Industry

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02 Jun 2020
Research & Ideas

Coronavirus Careers: Cloud Kitchens Are Now Serving

As restaurants shuttered during social lockdowns in March and April, food delivery soared. An increasing number of those deliveries originated from recently established “cloud kitchens.” More remarkable,... View Details

Keywords: by Lena Ye and Geoffrey Jones; Food & Beverage

October 2003 (Revised January 2004)
Case

Global Farmer and the Future of Soybean Production, The

By: Ray A. Goldberg and Kevin M. Allison

Three farmers from three different countries are looking at the global soybean system and how to position themselves in the future. View Details

Keywords: Animal-Based Agribusiness; Trade; Globalized Markets and Industries; Food; Strategic Planning; Forecasting and Prediction; Food and Beverage Industry; Food and Beverage Industry

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12 Jun 2018
Research & Ideas

In a Landscape of 'Me Too' Drug Development, What Spurs Radical Innovation?

Papanikolaou, Kellogg School of Management. On balance, novel drugs with unproven chemical formulas are riskier to pursue because they are less likely to win approval from the US Food and Drug... View Details

Keywords: by Rachel Layne; Health; Pharmaceutical

21 Sep 2018
News

HBS Association of Southern California Boosts Support for Startups

productive workshop.” Creighton Taylor (MBA 2014) pitched his pilot-stage company, Compass, to get guidance on investors, while Noemie Delfassy (MBA 2010) was there to refine her pitch to investors for her food company, Frecious. Sam... View Details

Keywords: Margie Kelley

2012
Article

Behavioral Economics and the Psychology of Fruit and Vegetable Consumption

By: Joe Price and Jason Riis

Behavioral economics is an emerging paradigm that challenges the assumptions and predictions of classical economics. This new paradigm emphasizes that consumers do not always make optimal use of available information nor do they always make choices and tradeoffs in a... View Details

Keywords: Plant-Based Agribusiness; Food; Social Marketing; Decision Choices and Conditions; Consumer Behavior; Nutrition

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December 1980 (Revised February 1998)
Case

McDonald's Corp. (Condensed)

By: W. Earl Sasser and David C. Rikert

Describes the operating system of McDonald's, the world's most successful fast food chain. The case does not have a decision focus; it is designed for use with Burger King Corp. Students are asked to compare the operating systems of these two fast food hamburger... View Details

Keywords: Service Operations; Competition; Food and Beverage Industry

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