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Show Results For
- All HBS Web
(923)
- News (136)
- Research (677)
- Events (5)
- Multimedia (8)
- Faculty Publications (460)
- March 2019
- Case
DayTwo: Going to Market with Gut Microbiome
By: Ayelet Israeli and David Lane
DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in... View Details
Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2B2C; B2B Vs. B2C; Health ＆ Wellness; AI; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; DTC; Direct To Consumer Marketing; US Health Care; ＂USA,＂; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth and Development Strategy; Business Startups; Science-Based Business; Health; Innovation and Invention; Marketing; Information Technology; Business Growth and Maturation; E-commerce; Applications and Software; Health Industry; Technology Industry; Insurance Industry; Information Technology Industry; Food and Beverage Industry; Israel; United States
Israeli, Ayelet, and David Lane. "DayTwo: Going to Market with Gut Microbiome." Harvard Business School Case 519-010, March 2019.
- 25 Mar 2019
- Research & Ideas
The Secret Life of Supply Chains
Like archaeologists digging on a remote hillside, business researchers have unearthed an important segment of the United States economy all but hidden from traditional innovation policy, yet accounting for tens of millions of jobs crucial... View Details
- January 2012 (Revised August 2020)
- Case
The Swatch Group
By: Rohit Deshpandé, Karol Misztal and Daniela Beyersdorfer
In March 2011, Nicolas Hayek, the CEO of the leading Swiss watch manufacturer Swatch Group, reflected on the positioning of Omega, its revived flagship brand. Which marketing strategy would best allow it to confront its main competitor Rolex? And how would potential... View Details
Keywords: Marketing Strategy; Brands and Branding; Segmentation; Product Positioning; Manufacturing Industry; Consumer Products Industry; Apparel and Accessories Industry
Deshpandé, Rohit, Karol Misztal, and Daniela Beyersdorfer. "The Swatch Group." Harvard Business School Case 512-052, January 2012. (Revised August 2020.)
- 11 Apr 2011
- Lessons from the Classroom
Teaching a ‘Lean Startup’ Strategy
major change of some sort," Eisenmann explains. "In lean startup logic, it's something you do, ideally, after you've run some decisive test to disprove a hypothesis. It can be changing the target customer segments by narrowing... View Details
- 17 Jan 2019
- Blog Post
MBA Curriculum Spotlight: Short Intensive Programs (SIPs)
will evaluate innovative strategies to create new marketplaces and opportunities, we will examine the key challenges in competing with large incumbent firms, and how incumbents can defend their market shares. We are going to discuss innovations across different View Details
- Web
Case Studies - Social Impact Collaboratory
investments that generated positive environmental and social impacts alongside healthy financial returns and had already invested in PEG’s Series A round the previous year. Should BHI commit to the Series B round? Key Themes: Investing in emerging markets (Africa) and... View Details
- 2017
- Working Paper
The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making
By: Ryan Hamilton and Uma R. Karmarkar
Scientists have spent decades creating powerful and detailed descriptions of how people make decisions. Unfortunately, many of these theories make contradictory predictions and are difficult to understand and implement. We introduce the 4 Minds framework as a practical... View Details
Keywords: Consumer Choice; Market Research; Decision Making Process; Decision; Marketing Research; Consumer Behavior; Decision Choices and Conditions; Marketing; Decision Making; Segmentation; Research
Hamilton, Ryan, and Uma R. Karmarkar. "The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making." Marketing Science Institute Report, No. 17-109, May 2017.
- 20 Apr 2021
- Book
A Simple Question That Can Guide Companies to Epic Success
It’s simple: They create the most value, says Harvard Business School Professor Felix Oberholzer-Gee. In almost every segment of the economy, the very best companies lead their peers by wide margins. They take share by building on proven... View Details
Keywords: by Danielle Kost
- 15 Nov 2018
- Book
Can the Global Food Industry Overcome Public Distrust?
JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details
- 29 Aug 2018
- What Do You Think?
What Should Harley-Davidson’s Management Do?
declined by about a third at a time when the general market had seen large increases. Factors contributing to these declines were lower-priced competition and a younger customer segment that could afford only used Harleys or that... View Details
- 03 May 2021
- Blog Post
Celebrating the First HBS African-American Mother-Daughter Duo
mental and physical well-being, and it is important that all segments of the population have access to wellness offerings. Personally, I’m a wellness-nerd and fitness enthusiast. Wellness has always been a powerful anchor in my... View Details
- 12 Feb 2020
- Blog Post
Trying Out New Career Options with SIPs (Short Intensive Programs)
different segments of financial markets: from lending to payments, from investments to real estate. HBS Startup Bootcamp Faculty: Julia Austin, Allison Mnookin & Martin Sinozich The HBS Startup Bootcamp is a 9-day program for... View Details
- 05 May 2008
- Research & Ideas
Connecting with Consumers Using Deep Metaphors
blocks for developing customer relationships. Third, because deep metaphors are shared by consumers who may vary considerably on the surface, they become very powerful tools for developing new product concepts, communicating about them, restructuring market View Details
- 20 Oct 2010
- Op-Ed
Export Competitiveness: Reversing the Logic
ways that avoid the mistakes of industrial policies in the past. Empirical evidence is also mixed with some recent work suggesting that much of the potential and for export growth and export diversification into more attractive market View Details
Keywords: by Christian Ketels
- 01 Sep 2023
- News
Alumni and Faculty Books
Lifetime of Transformations By Ron Shaich (MBA 1978) Harvard Business Review Press Ron Shaich is a business visionary who has been part of building three iconic restaurant brands: Au Bon Pain, Panera Bread, and now Cava. Along the way, he developed “fast casual,” a... View Details
- 06 Dec 2017
- What Do You Think?
Is It Time To Break Up Amazon, Apple, Facebook, or Google?
it has acquired Whole Foods, the market value of US big name retailers selling foods immediately drops 10 to 20 percent. The exchange of information and news, fake or fact, among large segments of the world’s population is controlled by... View Details
- 14 Mar 2024
- Blog Post
IFC India: SELCO - Last Mile Solar Powered Energy for Rural India
Through their robust systems thinking methods, SELCO has been able to develop innovative solar powered technologies tailored to the unique needs of various customer segments including micro-business owners. Partnerships with financial... View Details
- March 2017 (Revised September 2017)
- Case
Facebook Fake News in the Post-Truth World
By: John R. Wells and Carole A. Winkler
In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump’s victory to... View Details
Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia
Wells, John R., and Carole A. Winkler. "Facebook Fake News in the Post-Truth World." Harvard Business School Case 717-473, March 2017. (Revised September 2017.)
- 20 Jan 2023
- News
Free Spirits
year to the second. The segment now has a dedicated trade association and big expectations to meet: Global Market Insights predicts the sector will reach $30 billion by 2025. Mariah Wood (left) and Vanessa Royle (Courtesy Tilden... View Details
- Web
Student Spotlight: 2023 HCC Co-Presidents Reflect on Their Time at HBS and the Current Health Care Systems - Blog: Health Supplement
encouraged me to explore a wider range of health care segments including insurance companies, self-insured employers, telehealth providers, and decentralized clinical trial CROs. What is your opinion on the current health care system?... View Details