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      • September–October 2020
      • Article

      Social-Impact Efforts That Create Real Value

      By: George Serafeim
      Until the mid-2010s few investors paid attention to environmental, social, and governance (ESG) data—information about companies’ carbon footprints, labor policies, board makeup, and so forth. Today the data is widely used by investors. How can organizations create... View Details
      Keywords: Sustainability; Sustainability Management; ESG; ESG (Environmental, Social, Governance) Performance; ESG Disclosure; ESG Disclosure Metrics; ESG Ratings; ESG Reporting; Social Impact; Impact Measurement; Social Innovation; Purpose; Corporate Purpose; Corporate Social Responsibility; Strategy; Social Enterprise; Society; Accounting; Investment; Environmental Sustainability; Climate Change; Corporate Strategy; Mission and Purpose; Corporate Social Responsibility and Impact; Financial Services Industry; Chemical Industry; Technology Industry; Consumer Products Industry; Pharmaceutical Industry; North America; Europe; Japan; Australia
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      Serafeim, George. "Social-Impact Efforts That Create Real Value." Harvard Business Review 98, no. 5 (September–October 2020): 38–48.
      • August 2020 (Revised September 2020)
      • Technical Note

      Assessing Prediction Accuracy of Machine Learning Models

      By: Michael W. Toffel, Natalie Epstein, Kris Ferreira and Yael Grushka-Cockayne
      The note introduces a variety of methods to assess the accuracy of machine learning prediction models. The note begins by briefly introducing machine learning, overfitting, training versus test datasets, and cross validation. The following accuracy metrics and tools... View Details
      Keywords: Machine Learning; Statistics; Econometric Analyses; Experimental Methods; Data Analysis; Data Analytics; Forecasting and Prediction; Analytics and Data Science; Analysis; Mathematical Methods
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      Toffel, Michael W., Natalie Epstein, Kris Ferreira, and Yael Grushka-Cockayne. "Assessing Prediction Accuracy of Machine Learning Models." Harvard Business School Technical Note 621-045, August 2020. (Revised September 2020.)
      • 2021
      • Working Paper

      Time and the Value of Data

      By: Ehsan Valavi, Joel Hestness, Newsha Ardalani and Marco Iansiti

      Managers often believe that collecting more data will continually improve the accuracy of their machine learning models. However, we argue in this paper that when data lose relevance over time, it may be optimal to collect a limited amount of recent data instead of... View Details

      Keywords: Economics Of AI; Machine Learning; Non-stationarity; Perishability; Value Depreciation; Analytics and Data Science; Value
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      Valavi, Ehsan, Joel Hestness, Newsha Ardalani, and Marco Iansiti. "Time and the Value of Data." Harvard Business School Working Paper, No. 21-016, August 2020. (Revised November 2021.)
      • August 2020
      • Technical Note

      Comparing Two Groups: Sampling and t-Testing

      By: Iavor I Bojinov, Chiara Farronato, Yael Grushka-Cockayne, Willy C. Shih and Michael W. Toffel
      This note describes sampling and t-tests, two fundamental statistical concepts. View Details
      Keywords: Statistics; Econometric Analyses; Experimental Methods; Data Analysis; Data Analytics; Analytics and Data Science; Analysis; Surveys; Mathematical Methods
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      Bojinov, Iavor I., Chiara Farronato, Yael Grushka-Cockayne, Willy C. Shih, and Michael W. Toffel. "Comparing Two Groups: Sampling and t-Testing." Harvard Business School Technical Note 621-044, August 2020.
      • August 2020 (Revised December 2020)
      • Case

      General Dennis L. Via: People First, Mission Always

      By: Boris Groysberg, Susan Seligson, Katherine Connolly Baden and Robin Abrahams
      Dennis L. Via, was a retired four-star U.S. Army general and one of the world’s foremost experts on logistics, crisis management, supply chains, and maintaining a state of readiness at all times. As he reflected back on his career and leadership experience during the... View Details
      Keywords: Leadership; Crisis Management; Planning; Health Pandemics; United States
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      Groysberg, Boris, Susan Seligson, Katherine Connolly Baden, and Robin Abrahams. "General Dennis L. Via: People First, Mission Always." Harvard Business School Case 421-025, August 2020. (Revised December 2020.)
      • Article

      Common Variants of the Oxytocin Receptor Gene Do Not Predict the Positive Mood Benefits of Prosocial Spending

      By: Ashley V. Whillans, Lara B. Aknin, Colin Ross, Lihan Chen and Frances S. Chen
      Who benefits most from helping others? Previous research suggests that common polymorphisms of the oxytocin receptor gene (OXTR) predict whether people behave generously and experience increases in positive mood in response to socially-focused experiences in daily... View Details
      Keywords: Prosocial Behavior; Positivity; Behavior Genetics; Individual Differences; Behavior; Emotions; Genetics; Spending
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      Whillans, Ashley V., Lara B. Aknin, Colin Ross, Lihan Chen, and Frances S. Chen. "Common Variants of the Oxytocin Receptor Gene Do Not Predict the Positive Mood Benefits of Prosocial Spending." Emotion 20, no. 5 (August 2020): 734–749.
      • 2020
      • Working Paper

      Updating the Balanced Scorecard for Triple Bottom Line Strategies

      By: Robert S. Kaplan and David McMillan
      Many companies are now attempting to achieve triple bottom line performance on financial, environmental, and societal metrics. Successful strategies for such performance, however, generally require new relationships among multiple players in multiple sectors across a... View Details
      Keywords: Balanced Scorecard; Adaptation; Environmental Sustainability; Social Issues; Performance; Strategy
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      Kaplan, Robert S., and David McMillan. "Updating the Balanced Scorecard for Triple Bottom Line Strategies." Harvard Business School Working Paper, No. 21-028, August 2020.
      • Article

      The Importance of Being Causal

      By: Iavor I Bojinov, Albert Chen and Min Liu
      Causal inference is the study of how actions, interventions, or treatments affect outcomes of interest. The methods that have received the lion’s share of attention in the data science literature for establishing causation are variations of randomized experiments.... View Details
      Keywords: Causal Inference; Observational Studies; Cross-sectional Studies; Panel Studies; Interrupted Time-series; Instrumental Variables
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      Bojinov, Iavor I., Albert Chen, and Min Liu. "The Importance of Being Causal." Harvard Data Science Review 2.3 (July 30, 2020).
      • July 2020
      • Case

      Applying Data Science and Analytics at P&G

      By: Srikant M. Datar, Sarah Mehta and Paul Hamilton
      Set in December 2019, this case explores how P&G has applied data science and analytics to cut costs and improve outcomes across its business units. The case provides an overview of P&G’s approach to data management and governance, and reviews the challenges associated... View Details
      Keywords: Data Science; Analytics; Analysis; Information; Information Management; Information Types; Innovation and Invention; Strategy; Analytics and Data Science; Consumer Products Industry; United States; Ohio
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      Datar, Srikant M., Sarah Mehta, and Paul Hamilton. "Applying Data Science and Analytics at P&G." Harvard Business School Case 121-006, July 2020.
      • June 2020
      • Case

      Breakthroughs at Blueprint Medicines

      By: Richard G. Hamermesh, Kathy Giusti and Susie L. Ma
      Precision medicine company Blueprint Medicines was building a successful track record for bringing drug therapies to market 40% faster than average. The company had spent $40 million dollars and two years building a compound library that became its drug development... View Details
      Keywords: Precision Medicine; Cancer; Biotechnology; Drug Development; Strategy; Expansion; Science; Genetics; Information Technology; Entrepreneurship; Organizational Culture; Management; Growth and Development; Pharmaceutical Industry; United States; Cambridge; Massachusetts
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      Hamermesh, Richard G., Kathy Giusti, and Susie L. Ma. "Breakthroughs at Blueprint Medicines." Harvard Business School Case 820-001, June 2020.
      • June 2020
      • Teaching Note

      Generation Investment Management

      By: Vikram S. Gandhi and Sarah Mehta
      This teaching note provides guidance for teaching the case “Generation Investment Management” (820-033), which looks at the challenges facing a sustainable investment firm. View Details
      Keywords: Sustainable Investing; Socially Responsible Investing; Long-term Investing; ESG; Climate Change; Environmental Sustainability; Finance; Equity; Governance; Private Equity; Public Equity; Financial Markets; Investment; Investment Return; Investment Activism; Investment Funds; Investment Portfolio; Institutional Investing; Corporate Social Responsibility and Impact; Financial Services Industry; United Kingdom; England; London
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      Gandhi, Vikram S., and Sarah Mehta. "Generation Investment Management." Harvard Business School Teaching Note 820-112, June 2020.
      • June 2020
      • Teaching Note

      Fossil Fuel Divestment

      By: Michael W. Toffel and Sarah Gulick
      Teaching note to accompany HBS case 620-093, Fossil Fuel Divestment, by Michael W. Toffel and Sarah Gulick. View Details
      Keywords: Higher Education; Corporate Social Responsibility and Impact; Environmental Sustainability; Public Opinion; Education Industry; Cambridge
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      Toffel, Michael W., and Sarah Gulick. "Fossil Fuel Divestment." Harvard Business School Teaching Note 620-125, June 2020.
      • June 2020
      • Background Note

      Customer Management Dynamics and Cohort Analysis

      By: Elie Ofek, Barak Libai and Eitan Muller
      The digital revolution has allowed companies to amass considerable amounts of data on their customers. Using this information to generate actionable insights is fast becoming a critical skill that firms must master if they wish to effectively compete and win in today’s... View Details
      Keywords: Cohort Analysis; Customers; Analytics and Data Science; Segmentation; Analysis; Customer Value and Value Chain
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      Ofek, Elie, Barak Libai, and Eitan Muller. "Customer Management Dynamics and Cohort Analysis." Harvard Business School Background Note 520-122, June 2020.
      • May 2020
      • Teaching Note

      Talismark

      By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld
      Teaching Note for HBS Case No. 211-097. Talismark negotiated waste hauling contracts for small and medium size companies. Its owners, Charles Muszynski and Marshall Staiman, were able to grow the business by more than 30% per year since it was founded, but believed... View Details
      Keywords: Small Business; Small Business Administration; Infrastructure; Restructuring; Business Processes; Information Management; Sales; Organizational Change and Adaptation; Wastes and Waste Processing
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      Ruback, Richard S., Royce Yudkoff, and Ahron Rosenfeld. "Talismark." Harvard Business School Teaching Note 220-092, May 2020.
      • May 2020
      • Teaching Note

      Bayer Crop Science

      By: David E. Bell, Michael Norris and Mel Martin
      Teaching Note for HBS Case No. 520-055. View Details
      Keywords: Plant-Based Agribusiness; Research and Development; Mergers and Acquisitions; Consolidation; Innovation and Invention; Strategy; Agriculture and Agribusiness Industry; Technology Industry; United States; Germany
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      Bell, David E., Michael Norris, and Mel Martin. "Bayer Crop Science." Harvard Business School Teaching Note 520-067, May 2020.
      • May 2020
      • Teaching Note

      Danone: Changing the Food System

      By: David E. Bell, Federica Gabrieli, Daniela Beyersdorfer, Amy Klopfenstein and Aldo Sesia
      Teaching Note for HBS No. 520-053.
      This is a teaching note for the case “Danone: Changing the Food System?” The case examines the efforts of one of the world’s largest food and beverage companies to resolve the social, environmental, and economic issues within... View Details
      Keywords: Food; Goods and Commodities; Agribusiness; Animal-Based Agribusiness; Plant-Based Agribusiness; Strategy; Corporate Strategy; Environmental Management; Environmental Sustainability; Climate Change; Agriculture and Agribusiness Industry; Food and Beverage Industry; Europe; France; Paris
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      Bell, David E., Federica Gabrieli, Daniela Beyersdorfer, Amy Klopfenstein, and Aldo Sesia. "Danone: Changing the Food System." Harvard Business School Teaching Note 520-066, May 2020.
      • 2021
      • Working Paper

      The Project on Impact Investments' Impact Investment Database

      By: M. Diane Burton, Shawn Cole, Abhishek Dev, Christina Jarymowycz, Leslie Jeng, Josh Lerner, Fanele Mashwama, Yue (Cynthia) Xu and T. Robert Zochowski
      Impact investing has grown significantly over the past 15 years. From a niche investing segment with only $25 billion AUM in 2013 (WEF 2013), it experienced double-digit growth and developed into a market with an estimated $502 billion AUM (Mudaliapar and Dithrich... View Details
      Keywords: Impact Investing; Investment; Analytics and Data Science; Analysis
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      Burton, M. Diane, Shawn Cole, Abhishek Dev, Christina Jarymowycz, Leslie Jeng, Josh Lerner, Fanele Mashwama, Yue (Cynthia) Xu, and T. Robert Zochowski. "The Project on Impact Investments' Impact Investment Database." Harvard Business School Working Paper, No. 20-117, May 2020. (Revised August 2021.)
      • May 8, 2020
      • Article

      Which Covid-19 Data Can You Trust?

      By: Satchit Balsari, Caroline Buckee and Tarun Khanna
      The COVID-19 pandemic has produced a tidal wave of data, but how much of it is any good? And as a layperson, how can you sort the good from the bad? The authors suggest a few strategies for dividing the useful data from the misleading: Beware of data that’s too broad... View Details
      Keywords: COVID-19 Pandemic; Health Pandemics; Analytics and Data Science
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      Balsari, Satchit, Caroline Buckee, and Tarun Khanna. "Which Covid-19 Data Can You Trust?" Harvard Business Review (website) (May 8, 2020).
      • May 1, 2020
      • Article

      COVID-19's Hard Lessons Might Prepare Business for Climate Change

      By: Joseph B. Lassiter III and Danielle Kost
      The coronavirus pandemic caught the business world by surprise, but the catastrophe might force companies to face a crisis that has been unfolding in plain sight: climate change.
      We asked faculty members affiliated with the Business and Environment Initiative at... View Details
      Keywords: COVID-19; Health Pandemics; Climate Change; Environmental Sustainability
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      "COVID-19's Hard Lessons Might Prepare Business for Climate Change." Harvard Business School Working Knowledge (May 1, 2020).
      • 2020
      • Article

      Public Sentiment and the Price of Corporate Sustainability

      By: George Serafeim
      Combining corporate sustainability performance scores based on environmental, social, and governance (ESG) data with big data measuring public sentiment about a company’s sustainability performance, I find that the valuation premium paid for companies with strong... View Details
      Keywords: Sustainability; ESG; ESG (Environmental, Social, Governance) Performance; Investment Management; Investment Strategy; Big Data; Machine Learning; Environment; Environmental Sustainability; Corporate Governance; Performance; Asset Pricing; Investment; Management; Strategy; Human Capital; Public Opinion; Value; Analytics and Data Science
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      Serafeim, George. "Public Sentiment and the Price of Corporate Sustainability." Financial Analysts Journal 76, no. 2 (2020): 26–46.
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