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  • 18 Oct 2016
  • Op-Ed

Why Business Should Invest in Community Health

reputational benefits by integrating community, employee, consumer, and environmental health efforts into a single health impact strategy and appointing a chief health officer to oversee all four. Firms with an integrated health strategy... View Details
Keywords: by John Quelch, Howard Koh, and Pamela Yatsko; Health
  • October 2018 (Revised March 2019)
  • Background Note

Note on Managing Workforce Reductions

By: Ethan Bernstein and Carin-Isabel Knoop
Each individual who enters an organization will, at some point, leave. And yet most future leaders spend significantly more effort learning about recruiting than departures, despite the sensitivity and challenges associated with the latter. This note is intended to... View Details
Keywords: Layoffs; Downsizing; Workforce; Workforce Reductions; Delayering; Human Resources; Employees; Resignation and Termination; Management; Organizations; Reputation
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Bernstein, Ethan, and Carin-Isabel Knoop. "Note on Managing Workforce Reductions." Harvard Business School Background Note 419-039, October 2018. (Revised March 2019.)
  • 28 Jun 2017
  • Research & Ideas

Minimum Wage Hikes Drive (Lousy) Restaurants Out of Business

Fittest: The Impact of the Minimum Wage on Firm Exit. One lesson is clear: Businesses that provide higher-quality service and maintain a solid reputation can become more insulated from market shocks, such as increases in fixed costs. The... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 28 Apr 2014
  • Research & Ideas

Football Stars Debate ‘The Social Capital of the Savvy Athlete’

industry. The forum began with a discussion about the marketing power of social media, but quickly evolved into a conversation about race issues in the sports entertainment industry. 'unbelievable Platform' All acknowledged that Twitter has played a huge role in... View Details
Keywords: by Carmen Nobel; Sports
  • 24 Aug 2009
  • Research & Ideas

SuperCorp: Values as Guidance System

competitive labor markets because of their reputations and values. "At first, we thought of our reputation conceptually, as something that we needed to keep improving. Now we know it affects our ability... View Details
Keywords: by Rosabeth Moss Kanter
  • 30 Aug 2004
  • Research & Ideas

Mapping Your Board’s Effectiveness

corporate strategy—create value by becoming known for better governance and greater transparency to external providers? Can they lower their cost of capital and perhaps get a valuation premium based on the reputation and performance of... View Details
Keywords: by Robert S. Kaplan
  • April 2011
  • Teaching Note

Congressional Candidate Dan Silver and KNP Communications (TN)

By: Amy J.C. Cuddy and Nithyasri Sharma
Teaching Note for 910013. View Details
Keywords: Political Elections; Voting; Personal Characteristics; Competency and Skills; Reputation; Consulting Industry
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Cuddy, Amy J.C., and Nithyasri Sharma. "Congressional Candidate Dan Silver and KNP Communications (TN)." Harvard Business School Teaching Note 911-062, April 2011.
  • 28 Apr 2010
  • Research & Ideas

Earth Day Reflections

produced. Scoring high in all these categories, BMW believes that its reputation as the world's "greenest" car company plays an important role in brand awareness and customer satisfaction, factors that contribute to revenue... View Details
Keywords: by Staff
  • 18 Jun 2014
  • Research & Ideas

Leading Innovation is the Art of Creating ‘Collective Genius’

organizations with reputations for being highly innovative, then found 16 leaders within those organizations and studied how they worked. Determined to feature a global perspective, the authors include narratives of executives within... View Details
Keywords: by Kim Girard
  • 13 Dec 2004
  • Research & Ideas

Sharing News That Might Be Bad

day face this dilemma: How do you deal with developments that are utterly and wholly…ambiguous? Living Up To Your Standards When you get right down to it, what choice do you have? You've made a commitment to openness and reaped substantial benefits by doing so,... View Details
Keywords: by Paul Michelman
  • April 1990
  • Case

Philip Morris Companies' ""Bill of Rights"" Sponsorship Program

By: Stephen A. Greyser and Norman Klein
Describes the new policy of the National Archives of inviting corporate cosponsorship of historic exhibits and commemorations. In November 1989, Philip Morris Companies (PM) became the first cosponsor of the bicentennial commemoration of the Bill of Rights, and used... View Details
Keywords: Policy; Brands and Branding; Decisions; Advertising; Marketing Strategy; Risk and Uncertainty; Financing and Loans; Reputation; Nonprofit Organizations
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Greyser, Stephen A., and Norman Klein. Philip Morris Companies' ""Bill of Rights"" Sponsorship Program. Harvard Business School Case 590-108, April 1990.
  • January 2014
  • Case

Anglo American: Implementing a 'Social Way' for Global Mining

By: Christopher Marquis, David Plumb, Tom Blathwayt and Zoe Yang

The mining giant Anglo American attempts to differentiate itself through its social performance, yet public expectations are still growing. Maintaining a "social license" to operate was increasingly challenging and critical to business success.

The case... View Details

Keywords: Global Mining; Localization; Socioeconomic Issues; Procurement; Corporate Social Responsibility and Impact; Supply Chain Management; Globalization; Reputation; Emerging Markets; Mining Industry; South Africa
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Marquis, Christopher, David Plumb, Tom Blathwayt, and Zoe Yang. "Anglo American: Implementing a 'Social Way' for Global Mining." Harvard Business School Case 414-063, January 2014.
  • February 2011
  • Article

Bounded Ethicality in Negotiations

By: Max Bazerman
Routine and persistent acts of dishonesty prevail in everyday life, yet most people resist shining a critical moral light on their own behavior, thereby maintaining and oftentimes inflating images of themselves as moral individuals. We overview the psychology that... View Details
Keywords: Behavior; Values and Beliefs; Strategy; Goals and Objectives; Reputation; Negotiation; Moral Sensibility
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Bazerman, Max. "Bounded Ethicality in Negotiations." Negotiation and Conflict Management Research 4, no. 1 (February 2011): 8–11.
  • 15 Jun 2016
  • Research & Ideas

These VC Partners May Make Your Firm Less Innovative

respected VC firms would be less likely to redirect information between competing startups. They found just the opposite. Companies tied to VCs in the top 25 percent of reputation indexes were significantly less likely to introduce new... View Details
Keywords: by Michael Blanding; Financial Services; Banking
  • January 2025
  • Supplement

Negotiating with Data: Analytics FC (B)

By: Jillian Jordan and Livia Alfonsi
Analytics FC was a UK-based sports consultancy that focused on international football (soccer), leveraging cutting-edge data-analytic techniques to support clubs, federations, and players. In 2022, Alex Greenwood, an elite female defender, approached the company for... View Details
Keywords: Negotiation Preparation; Gender; Analytics and Data Science; Reputation; Value Creation; Consulting Industry; Sports Industry; Europe; United Kingdom
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Jordan, Jillian, and Livia Alfonsi. "Negotiating with Data: Analytics FC (B)." Harvard Business School Supplement 925-015, January 2025.
  • October 14, 2019
  • Article

Designing Better Online Review Systems

By: Geoff Donaker, Hyunjin Kim and Michael Luca
Online reviews are transforming the way consumers choose products and services of all sorts. We turn to TripAdvisor to plan a vacation, Zocdoc to find a doctor, and Yelp to choose a new restaurant. Reviews can create value for buyers and sellers alike, but only if they... View Details
Keywords: Reviews; Internet and the Web; Design; Quality; Reputation
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Donaker, Geoff, Hyunjin Kim, and Michael Luca. "Designing Better Online Review Systems." Harvard Business Review 97, no. 6 (November–December 2019): 122–129.
  • Article

On the Causality and Cause of Returns to Organizational Status: Evidence from the Grands Crus Classés of the Médoc

By: Daniel Malter
This paper identifies the causal symbolic effect of status on the prices organizations charge for their products. I exploit the classification of the châteaux of the Médoc, which sorted 61 wine producers into five growth classes in 1855, as a fixed hierarchical symbol... View Details
Keywords: Organizational Status; Quality Signals; Conspicuous Consumption; Wine Classification Of 1855; Grand Cru; Status and Position; Quality; Reputation; Price; France
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Malter, Daniel. "On the Causality and Cause of Returns to Organizational Status: Evidence from the Grands Crus Classés of the Médoc." Administrative Science Quarterly 59, no. 2 (June 2014): 271–300.
  • July 1982 (Revised July 2004)
  • Case

Esmark, Inc. (B)

By: William E. Fruhan Jr.
Esmark's management sells its most valuable business and its most unattractive business in an effort to reposition itself and maximize shareholder value. View Details
Keywords: Business Exit or Shutdown; Product Positioning; Business and Shareholder Relations; Reputation; Value
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Fruhan, William E., Jr. "Esmark, Inc. (B)." Harvard Business School Case 283-014, July 1982. (Revised July 2004.)
  • 2019
  • Working Paper

Why Does Business Invest in Education in Emerging Markets? Why Does It Matter?

By: Valeria Giacomin, G. Jones and Erica Salvaj
This working paper examines why a significant number of businesses have made non-profit investments in education in emerging markets between the 1960s and the present day. Using a sample of 110 interviews with business leaders from an oral history database at the... View Details
Keywords: Philanthropy; CSR; Oral History; Emerging Markets; Education; Reputation; Philanthropy and Charitable Giving; Corporate Social Responsibility and Impact; Business History
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Giacomin, Valeria, G. Jones, and Erica Salvaj. "Why Does Business Invest in Education in Emerging Markets? Why Does It Matter?" Harvard Business School Working Paper, No. 20-039, October 2019.
  • 02 Sep 2014
  • First Look

First Look: September 2

corporate brand framework for identity and reputation management, including networked brands. Practical implications-The new extended framework and the definition of a brand network with a hub provide logic for managing the network.... View Details
Keywords: Sean Silverthorne
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