Reaching Your Potential - Publications - Faculty & Research

26 Jul 2004
Research & Ideas

A Better Way to Negotiate: Backward

sequential strategy, launch a group process, or opt for a hybrid. When sequencing appears to have an advantage—in coalition building, managing sensitive information, and dealing with potential opponents—the logic of backward mapping will... View Details

Keywords: by James K. Sebenius

January 2020
Case

Banorte Móvil: Data-Driven Mobile Growth

By: Ayelet Israeli, Carla Larangeira and Mariana Cal

In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had... View Details

Keywords: Data Analytics; Customer Lifetime Value; Financial Institutions; Mobile and Wireless Technology; Growth and Development Strategy; Customers; Technology Adoption; Communication Strategy; Banking Industry; Mexico; Latin America

Citation

Educators

Purchase

06 Aug 2001
Research & Ideas

Go Global—or No? Can You Make the Case?

Ever wanted to judge a Harvard Business Review case study? Here's your chance. In its June issue, Harvard Business Review published an account of the fictional company, DataClear, authored by Harvard Business School associate professor... View Details

Keywords: by Walter Kuemmerle

03 Feb 2020
What Do You Think?

Can an Organization Have Too Much 'Rebel Talent'?

danger of reaching that threshold But you can’t successfully leverage this kind of talent with the old style of management Compliance-oriented approaches just won’t cut it. Leaders need to invoke shared purpose to pull their rebel talent... View Details

Keywords: by James Heskett

23 Oct 2024
HBS Seminar

Rosa Ferrer, University of Pompeu Fabra and BSE

18 Apr 2005
Research & Ideas

Prosper with Multi-Channel Retailing

reach customers who may not be near a Gap store," she said. Shopping 24/7 Martha Velando (HBS MBA '02), brand manager at Bath & Body Works, said multi-channel retailing "is all about increasing the size of View Details

Keywords: by Julie Jette; Consumer Products; Retail

07 Feb 2005
Research & Ideas

How “Career Imprinting” Shapes Leaders

of cognitive frames—as well as specific capabilities, connections, and confidence—they bring to new posts. Q: What can potential leaders learn from the concept of career imprinting? A: I outline many lessons for View Details

Keywords: by Mallory Stark

24 May 2004
Research & Ideas

When Reputation Trumps Regulation

the most serious governance cases filed in U.S. courts by private shareholders against foreign cross-listed firms. Second, even if the SEC had the resources required to fully investigate the potentially false disclosures and statements by... View Details

Keywords: by Ann Cullen

21 Apr 2003
Research & Ideas

Will American Brands Be a Casualty of War?

of war. We have reached the tipping point where Pax Americana now threatens Brand America. For some, the problem is the Bush administration's pattern of unilateral decision making. For others, especially in Europe, Bush's manner has... View Details

Keywords: by Sean Silverthorne

Program

General Management Program

Letter of Reference To gain a deeper understanding of your background and your potential as a leader, we require a letter of reference from a senior executive within View Details

05 Nov 2014
What Do You Think?

Are We Entering an Era of Neuromanagement?

businesses." The predominant view was that the practice at present has many limitations. Ann Romaine-Adelstein commented, "I doubt we can predict with validity from a scan yet who will work hard, be innovative or exercise great influence View Details

Keywords: by James Heskett

Program

Competing in the Age of AI—Virtual

Summary Artificial intelligence (AI) is revolutionizing the way today's businesses compete and operate. By putting AI and data at the center of their capabilities, companies are redefining how they create, capture, and share value—and are achieving impressive growth as... View Details

14 Apr 2003
Research & Ideas

Pay-for-Performance Doesn’t Always Pay Off

their ability to reach if not surpass the goals, start banking on the extra money. In practice, however, the process of connecting pay to performance may be far trickier that it at first appears, according to HBS professor Michael Beer.... View Details

Keywords: by Martha Lagace

12 Jun 2006
Research & Ideas

The Promise of Channel Stewardship

"Kash" Rangan, distribution channels are the hardest to change of all the elements of marketing strategy. Clearly, companies need a new strategy for going to market, he says. In his new book Transforming Your Go-to-Market... View Details

Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products

28 Jul 2016
Op-Ed

Where is TripAdvisor for Doctors?

TripAdvisor demonstrates the reach and power of recommendation services for consumers: it has become the world’s largest travel site with 340 million unique monthly visitors and 350 million reviews online covering 6.5 million hotels,... View Details

Keywords: by John A. Quelch; Health

13 Jun 2005
Research & Ideas

Rescuing Products with Stealth Positioning

square and two inches tall. It left everything up to the imagination—which is precisely what Apple had in mind. Downplaying its PC capability, Apple's marketers emphasized the Mini's many other uses: It could be a music server for your... View Details

Keywords: by Youngme Moon

05 Dec 2016
Blog Post

5 Pieces of Advice for Applying to HBS

adapt to reach my goals. I think this matters much more than having recommenders with a particular job title or connection with HBS. 3. Learn more about the generous financial aid options HBS offers Leslie: Trying to figure out how you’re... View Details

08 Oct 2008
Research & Ideas

Book Excerpt: A Sense of Urgency

The problem with using crises to reduce complacency and create urgency is that the tactic is a potential diamond sitting on a rock surrounded by quicksand and very nasty beasts. Any naiveté about the downside risks can cause disaster. Big... View Details

Keywords: by John P. Kotter

February 2017 (Revised September 2017)
Case

Bringing Digital to Wimbledon

By: John T. Gourville and David Arnold

It was mid-December 2016 as Alexandra (Alex) Willis read with satisfaction that The All England Lawn Tennis & Croquet Club (AELTC) had won yet another award for its use of social media to reach its fan base. As the organizer and host of “The Championships, Wimbledon,”... View Details

Keywords: Wimbledon; London; Digital; Marketing; Marketing Communications; Online Technology