Public Management - Publications - Faculty & Research

February 2013 (Revised March 2015)
Case

The LEGO Group: Publish or Protect?

Senior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and... View Details

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December 1999 (Revised October 2001)
Case

Introducing New Coke

On April 23, 1985, the Coca-Cola Co. announced a decision that would rock the world. The old Coke formula would be taken off the market and replaced with a smoother, sweeter taste. The reaction of the American people was immediate and violent, causing three months of... View Details

Keywords: Failure; Product Development; Brands and Branding; Manufacturing Industry; Food and Beverage Industry

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November 2004 (Revised January 2006)
Case

Martha Stewart (A)

By: Lynn S. Paine and Christopher Bruner

Explores Martha Stewart's December 2001 sale of ImClone Systems common stock, the ensuing federal investigations into possible insider trading, and Stewart's criminal prosecution and sentencing. Discusses the impact of publicity on Stewart's company, Martha Stewart... View Details

Keywords: Capital Markets; Corporate Governance; Financial Markets; Management Teams; Law; Government and Politics

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29 Jul 2013
Research & Ideas

A Manager’s Moral Obligation to Preserve Capitalism

possible—indeed, Friedman went further to say that any attempt to curb the free market was harmful to the good of society. This is the view Ramanna grapples with in a new working paper, Managers and Market Capitalism, cowritten with... View Details

Keywords: by Michael Blanding

2008
Chapter

Conceptual Foundations of the Balanced Scorecard

By: Robert S. Kaplan

David Norton and I introduced the Balanced Scorecard in a 1992 Harvard Business Review article. The article was based on a multi-company research project that studied performance measurement in companies whose intangible assets played a central role in value... View Details

Keywords: Balanced Scorecard; Management Systems; Measurement and Metrics; Performance Improvement; Strategy

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November 2012 (Revised August 2013)
Case

A Politician in a Leather Suit and the Paradox of Japanese Capitalism

By: Karthik Ramanna and Matthew Shaffer

Two lost decades later, capitalism in Japan embodies peculiar contradictions—preserving wealth and social stability in the face of declining economic power. Scant transparency in Japanese corporate practices plays an important role in this phenomenon. Sometimes... View Details

Keywords: Crime and Corruption; Economic Systems; Economic Slowdown and Stagnation; Fairness; Values and Beliefs; Corporate Accountability; Corporate Governance; Civil Society or Community; Japan; Tokyo

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January 2003 (Revised April 2003)
Case

KIPP National, 1999 (A): Designing a School Network

Covers the origin, evolution, and nature of the KIPP Academies, two high-performing public middle schools founded in 1995 by Michael Feinberg and David Levin in Houston and New York. In January 2000, Feinberg and Levin meet with Scott Hamilton, managing director of the... View Details

Keywords: Business Model; Middle School Education; Expansion; Education Industry; Houston

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17 Oct 2022
Research & Ideas

Why Quiet Quitters Need More Than Money to Re-Engage

employers and employees as ones of material benefits.” After all, it’s not all about making money, says DeLong, a Baker Foundation Professor of Management Practice at HBS. What employees really crave, the paper argues, is meaning. “You... View Details

Keywords: by Michael Blanding

03 Dec 2018
Research & Ideas

How Companies Can Increase Market Rewards for Sustainability Efforts

flavijus For the first time, a link has been drawn between public sentiment about a company’s sustainability practices and how that company is valued in the market. The results are important both for investors searching for under-valued, socially responsible companies,... View Details

Keywords: by Rachel Layne

30 Jan 2017
Research & Ideas

Vanguard, Trian And The Problem With 'Passive' Index Funds

need to get shareholders more engaged? What shape should the separation of management and ownership take in the twenty-first century?” “We are now in a situation where index investors are the major shareholders in most of the large- and... View Details

Keywords: by Michael Blanding; Financial Services

February 2024
Teaching Note

Data-Driven Denim: Financial Forecasting at Levi Strauss

By: Mark Egan

Teaching Note for HBS Case No. 224-029. Levi Strauss & Co. (“Levi Strauss”) partnered with the IT services company Wipro to incorporate more sophisticated methods, such as machine learning, into their financial forecasting process starting in 2018. The decision to... View Details

Keywords: Forecasting; Regression; Machine Learning; Artificial Intelligence; Apparel; Corporate Finance; Forecasting and Prediction; AI and Machine Learning; Apparel and Accessories Industry; United States

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June 2021
Article

Short-Termism, Shareholder Payouts, and Investment in the EU

By: Jesse M. Fried and Charles C.Y. Wang

Investor-driven "short-termism" is said to harm EU public firms' ability to invest for the long term, prompting calls for the EU to better insulate managers from shareholder pressure. But the evidence offered—rising levels of repurchases and dividends—is incomplete and... View Details

Keywords: Short-termism; EU; Payout Policy; Innovation; Investment; Corporate Governance; Investment Return; Acquisition; European Union

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November 2019 (Revised February 2020)
Case

Starbucks: Reaffirming Commitment to the Third Place Ideal

By: Francesca Gino, Katherine B. Coffman and Jeff Huizinga

On April 12, 2018, two African American entrepreneurs had scheduled a business meeting at a Starbucks in Philadelphia’s Rittenhouse Square neighborhood. They sat without ordering, waiting for a local businessman to show up for the meeting. The store manager called 911... View Details

Keywords: Mission and Purpose; Values and Beliefs; Prejudice and Bias; Crisis Management; Employees; Training

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March 2009 (Revised October 2009)
Case

CalPERS' Emerging Equity Markets Principles

By: Robert G. Eccles and Aldo Sesia

The California Public Employees' Retirement System (CaIPERS)—the largest public pension fund in the U.S.—had adopted a new principles-based approach to investing in emerging market equities in November 2007. Previously, CalPERS internal and external money managers were... View Details

Keywords: Values and Beliefs; Investment Return; Investment Funds; Investment Portfolio; Emerging Markets; Corporate Social Responsibility and Impact; Value; Public Administration Industry; Public Administration Industry; China; California

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16 Aug 2016
First Look

August 16, 2016

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51488 June 2016 American Journal of Managed Care When Doctors Go to Business School: Career Choices of Physician-MBAs By: Ljuboja, Damir, Brian W. Powers, Benjamin Robbins,... View Details

Keywords: Sean Silverthorne

20 Aug 2012
Research & Ideas

The Acquirers

When it comes to mergers and acquisitions, private equity firms are in high-stakes competition with public companies to identify takeover targets. During some M&A waves, public companies dominate while... View Details

Keywords: by Kim Girard; Financial Services

March 2025 (Revised March 2025)
Case

Seattle's Climate Pledge Arena: Ticket to a Greener Future

By: Rosabeth Moss Kanter and Jacob A. Small

Tim Leiweke reviewed how his development group and partners had completely rebuilt an aging Seattle landmark into the world’s greenest arena, carrying the visible name Climate Pledge Arena. It had attracted a new National Hockey League franchise, the Kraken, and... View Details

Keywords: Environmental Sustainability; Leadership; Bids and Bidding; Standards; Corporate Social Responsibility and Impact; Seattle

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23 Apr 2019
First Look

New Research and Ideas, April 23, 2019

2019 Boston: Harvard Business Review Press Becoming a Manager: How New Managers Master the Challenges of Leadership By: Hill, Linda A. Abstract—In your career, or anyone's, there is one transition that stands out as the most crucial—going... View Details

Keywords: Dina Gerdeman

18 Jan 2021
Book

How Thinking Like a Startup Helps Governments Solve More Problems

seeing and learning from what other people are doing. Lagace: Why is this book relevant to business managers and leaders not in government? Weiss: A couple answers. If we are going to move toward possibility, we have to move together. We... View Details

Keywords: by Martha Lagace

October 2010 (Revised January 2011)
Case

Toyota Recalls (A): Hitting the Skids

By: John A. Quelch, Carin-Isabel Knoop and Ryan Johnson

In the fall of 2009, Toyota Motor Corporation, once revered for its commitment to quality and reliability, faced a highly publicized series of recalls in the United States representing approximately a year's worth of sales in one of its most important markets. While... View Details

Keywords: Communication Strategy; Crisis Management; Brands and Branding; Quality; Public Opinion; Auto Industry; Japan; United States

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