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Publications
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- 2012
- Chapter
Sustainable Cities: Oxymoron or the Shape of the Future?
By: Robert G. Eccles, Annissa Alusi, Amy C. Edmondson and Tiona Zuzul
Two trends are likely to define the 21st century: threats to the sustainability of the natural environment and dramatic increases in urbanization. This paper reviews the goals, business models, and partnerships involved in eight early "ecocity" projects to begin to... View Details
- 2011
- Working Paper
From Single Deals to Negotiation Campaigns
By: David A Lax and James K. Sebenius
Negotiation scholars typically take the individual deal, or a few linked deals, as the unit of analysis. While analyzing one deal requires a familiar conceptual framework, doing the same for a broader "negotiation campaign" calls for a different focus and set of... View Details
Keywords: Negotiation Deal; Framework; Business Subsidiaries; Agreements and Arrangements; Mergers and Acquisitions; Information Management; Finance; Business and Shareholder Relations; Corporate Governance; Business and Government Relations; Governing Rules, Regulations, and Reforms; Cross-Cultural and Cross-Border Issues
- November 2011 (Revised August 2012)
- Background Note
Customer Discovery and Validation for Entrepreneurs
By: Frank V. Cespedes, Thomas Eisenmann and Steven G. Blank
Provides practical guidelines for conducting market research to explore and validate demand for entrepreneurial offering. Explains how the research objectives of entrepreneurs might differ from those relevant to managers evaluating product or service offerings to... View Details
- November 2011 (Revised August 2012)
- Background Note
Customer Visits for Entrepreneurs
Provides practical guidelines for conducting customer visits to explore and validate demand for an entrepreneurial offering. Reviews conditions under which visits will yield superior insights, compared to other research methods. Describes criteria for selecting visit... View Details
- November 2011
- Case
Pacific Grove Spice Company
By: William E. Fruhan and Craig Stephenson
Pacific Grove Spice Company is a profitable, rapidly growing manufacturer, marketer, and distributor of quality spices and seasonings. The company's business model requires significant investment in accounts receivable, inventory, and fixed assets to support sales.... View Details
- October 2011 (Revised March 2012)
- Case
Cottle-Taylor: Expanding the Oral Care Group in India
By: John A. Quelch and Alisa Zalosh
Brinda Patel, director of oral care products for the India division of a consumer home-care product company, develops a data-driven marketing plan for toothbrushes. She believes her plan can support a 20% increase in unit sales based on rising demand for modern... View Details
Keywords: Forecasting; Budgeting; International Marketing; Product Planning ＆ Policy; Sales Promotions; Marketing Plans; Products; Marketing Strategy; Consumer Behavior; Emerging Markets; Forecasting and Prediction; Advertising; Product Launch; Budgets and Budgeting; Product Development; Consumer Products Industry; Health Industry; India
- September 2011 (Revised August 2013)
- Case
The Pepsi Refresh Project: A Thirst for Change
By: Michael I. Norton and Jill Avery
In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details
- September 2011
- Supplement
Exeter Group, Inc. (B)
By: Robert G. Eccles, Das Narayandas and Kerry Herman
This case presents a brief description of the decisions the company made regarding whether or not to pursue each of the four projects that are the basis of the (A) case. View Details
- September 2011 (Revised July 2012)
- Case
Building Watson: Not So Elementary, My Dear!
By: Willy Shih
This case is set inside IBM Research's efforts to build a computer that can successfully take on human challengers playing the game show Jeopardy! It opens with the machine named Watson offering the incorrect answer "Toronto" to a seemingly simple question during the... View Details
- Article
Market Interest in Nonfinancial Information
By: R. G. Eccles, Michael P. Krzus and George Serafeim
Market interest in nonfinancial (e.g., Environmental, Social, and Governance [ESG]) information, including data produced by the Carbon Disclosure Project (CDP), is growing. Using data from Bloomberg we analyze this interest from a variety of different perspectives, and... View Details
- August 2011
- Supplement
InnoCentive.com (B)
By: Karim R. Lakhani and Eric Lonstein
InnoCentive.com enables clients to tap into internal and external solver networks to address various business issues. In 2008, InnoCentive introduced "InnoCentive@Work" (lC@W), which recognized clients' reluctance to share problems and solutions with an external... View Details
- 2011
- Book
The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work
By: Teresa M. Amabile and Steve J. Kramer
The most effective managers have the ability to build a cadre of employees who have great inner work lives-consistently positive emotions; strong motivation; and favorable perceptions of the organization, their work, and their colleagues. The worst managers undermine... View Details
Keywords: Creativity; Interpersonal Communication; Employee Relationship Management; Leadership; Performance Effectiveness; Emotions; Motivation and Incentives; Groups and Teams; Collaborative Innovation and Invention; Innovation Leadership; Working Conditions; Management Practices and Processes; Management Skills; Mission and Purpose; Organizational Culture; Performance Productivity; Attitudes; Behavior; Happiness; Perception; Trust; Time Management; Resource Allocation; Business or Company Management; Goals and Objectives; Managerial Roles
- July 2011 (Revised August 2011)
- Supplement
Renewing GE: The Africa Project (B)
By: David A. Thomas and Stephanie J. Creary
This case continues the story of the evolution of GE's business initiatives Africa. Between November 2010 and March 2011 several significant structural changes and leadership appointments were announced at GE, which reflected the company's commitment to global growth... View Details
- July – August 2011
- Article
The Enabling Role of Social Position in Diverging from the Institutional Status Quo: Evidence from the U.K. National Health Service
By: Julie Battilana
This study examines the relationship between social position, both within the field and within the organization, and the likelihood of individual actors initiating organizational changes that diverge from the institutional status quo. I explore this relationship using... View Details
- June 2011 (Revised June 2011)
- Case
Calit2: A UC San Diego, UC Irvine Partnership
By: Linda A. Hill and Alison Berkley Wagonfeld
Larry Smarr, the founding director of the California Institute for Telecommunications and Information Technology (Calit2), reflects on the Institute's past 10 years of successes and challenges. In 2010, more than 700 university scientists, artists, engineers, and... View Details
- Article
Fluid Tasks and Fluid Teams: The Impact of Diversity in Experience and Team Familiarity on Team Performance
By: Robert S. Huckman and Bradley R. Staats
In this paper, we consider how the structures of tasks and teams interact to affect team performance. We study the effects of diversity in experience on a team's ability to respond to task changes by separately examining interpersonal team diversity (i.e., differences... View Details
- 2011
- Book
Success with Science: The Winners' Guide to High School Research
By: Shiv Gaglani, Maria Elena De Obaldia, Scott Duke Kominers, Dayan Li and Carol Y. Suh
Do you want to develop useful skills, gain admission to top colleges, win scholarship money, excel at science competitions, and explore career options all while having fun? By reading this book and using the advice within it, you will learn how to formulate a research... View Details
- April 2011 (Revised July 2011)
- Case
Renewing GE: The Africa Project (A)
By: David A. Thomas and Stephanie J. Creary
This case profiles the evolution of General Electric's African American Form (AAF), an employee affinity group, and its efforts to increase the company's involvement in Africa. The AAF formed in 1991 to help advance GE's recruitment, retention and development of black... View Details
- February 2011
- Supplement
The Fox Islands Wind Project (B)
By: Joseph B. Lassiter III and Evan Richardson
Fox Island Wind Cooperative faces criticism from local residents. View Details
- February 2011 (Revised April 2012)
- Case
PepsiCo Peru Foods: More than Small Potatoes
The regional head of supply chain for PepsiCo South America Foods and his team had worked for 10 years to realize their dream of creating an agricultural research center in Peru that could provide more productive and healthier varieties of potatoes for the Frito-Lay... View Details