Publications

Publications

Filter Results: (2,125) Arrow Down
Filter Results: (2,125) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 25 of 2,125 Results →
  • 22 Apr 2015
  • HBS Seminar

Riitta Katila, Stanford School of Engineering

  • August 2017 (Revised June 2018)
  • Case

Enpara.com: Digital Bank at a Crossroad

By: Sunil Gupta and Eren Kuzucu
In March 2017, Elsa Pekmez Atan (MBA 2004), was wondering about the future of Enpara.com, a digital-only banking platform of QNB Finansbank. Since its launch in October 2012, Enpara had been successful in attracting over 600,000 customers by appealing to digital savvy,... View Details
Keywords: Innovation; Competition; Banks and Banking; Business Model; Product Launch; Competitive Strategy; Integration; Innovation and Invention; Decision Making; Strategy; Emerging Markets; Digital Transformation; Banking Industry; Turkey
Related
  • March 2010 (Revised May 2012)
  • Case

Bank of America: Mobile Banking

By: Sunil Gupta and Kerry Herman
In January 2010, Jen McDonald, head of Bank of America Corporation's (BAC) Digital Marketing group, was discussing the bank's mobile strategy with Douglas Brown, senior vice president, Mobile Product Development. BAC launched mobile banking in 2007 and within three... View Details
Keywords: Marketing; Digital Marketing; Financial Services; Mobile Banking; Channels; Strategy; Banks and Banking; Marketing Strategy; Service Delivery; Mobile and Wireless Technology; Banking Industry; United States
Related
  • October 2022 (Revised December 2022)
  • Case

Reimagining Enel: Enabling Sustainable Progress

By: Michael L. Tushman and Kerry Herman
CEO Francesco Starace is considering what is next for Enel SpA, one of world's largest energy companies. From 2014 to 2022, he has wrought a dramatic transformation at Enel, restructuring the company's business units; redeploying senior talent across functions and... View Details
Keywords: Leadership; Leadership And Change Management; Leadership Style; Leadership Succession; Renewables; Energy; Transformation; Renewable Energy; Business Divisions; Digital Transformation; Restructuring; Organizational Structure; Energy Industry; Europe; Latin America; North America; Spain; Italy
Related
  • May 1993 (Revised July 1995)
  • Case

Air Miles

By: John A. Quelch
The chairman and CEO of a U.K.-based frequent buyer travel award program is planning on launching in North America. Management must determine the marketing strategy to be used, specifically how the U.K. program should be altered, whether the U.S. and Canadian markets... View Details
Keywords: Marketing Strategy; Service Delivery; Market Entry and Exit; Adaptation; Product Launch; Service Industry; Canada; United Kingdom; United States
Related

    Gunnar Trumbull

    Gunnar Trumbull is the Phillip Caldwell Professor of Business Administration at Harvard Business School.

    Professor Trumbull’s primary area of expertise in political economy, with a focus on consumer and regulatory politics. His book Strength in... View Details

    Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
    • August 2010 (Revised July 2012)
    • Case

    Cork'd: Building a Social Network for Wine Lovers

    Lindsay Ronga and Gary Vaynerchuk are launching Cork'd, an online social network for wine lovers. Despite Gary's status as a celebrity wine connoisseur, the team faces a significant challenge: several other wine social networks are well established and already have... View Details
    Keywords: Entrepreneurship; Product Launch; Network Effects; Market Entry and Exit; Social and Collaborative Networks; Competitive Strategy; Food and Beverage Industry
    Related
    • June 2024
    • Article

    Real Growth in Space Manufacturing Output Substantially Exceeds Growth in the Overall Space Economy

    By: Tina Highfill and Matthew Weinzierl
    Accurately measuring real economic output in the space economy is made difficult by the rapid increase in capabilities and decrease in prices of launch and satellite technologies achieved over the past two decades. Nominal measures of output in space will tend to... View Details
    Keywords: Technological Innovation; Economic Growth; Price; Production; Aerospace Industry
    Related
    • 10 Oct 2007
    • Research & Ideas

    “Blank” Inside: Branding Ingredients

    the quality of what's inside. We need the assurance of the Sunkist brand. A variant on this theme is ingredient branding: putting the brand of an ingredient on the outside of a product to increase its appeal. When is the provider of the... View Details
    Keywords: by John Quelch; Consumer Products; Consumer Products
    • October 2021
    • Supplement

    Unshrinking the Pie: Desirée Stolar's Negotiation Saga (B)

    By: James K. Sebenius and Alex Green
    When Desirée (“Des”) Stolar’s wool sweater shrank two sizes, the Harvard Business School student worked with classmates to develop a solution that both fixed her problem and launched Unshrinkit, a successful consumer goods company with a widely-available product for... View Details
    Keywords: Bargaining; Startups; Negotiation; Contracts; Negotiation Tactics; Entrepreneurship; Business Startups; Strategy; Consumer Products Industry
    Related
    • February 2023
    • Case

    Seemore Meats & Veggies

    By: Lou Shipley, Patricia Favreau and Mel Martin
    Cara Nicoletti was an emerging food entrepreneur that had recently launched her first product, a sustainably sourced, vegetable-infused meat sausage. Brooklyn, New York City-based Seemore Meats & Veggies had seen promising signs of success in local markets and pockets... View Details
    Keywords: Sales; Food; Logistics; Entrepreneurship; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; United States
    Related
    • March 2012
    • Article

    New Project? Don't Analyze—Act

    By: Leonard A. Schlesinger, Charles F. Kiefer and Paul B. Brown
    In a predictable world, getting a new initiative off the ground typically involves analyzing the market, creating a forecast, and writing a business plan. But what about in an unpredictable environment? The authors recommend looking to those who are experts in... View Details
    Keywords: Entrepreneurship; Managing Yourself; Project Management; Project Strategy; Risk Management
    Related
    • February 2016 (Revised February 2017)
    • Case

    Greening Walmart: Progress and Controversy

    By: Rebecca Henderson and James Weber
    In 2005, Walmart, the world’s largest retailer, launched a sustainability initiative aimed at reducing waste and making the company more environmentally and socially conscious. By 2015, the company had made progress on multiple dimensions: energy efficiency in its... View Details
    Keywords: Sustainability; Organizational Change and Adaptation; Business or Company Management; Motivation and Incentives; Reputation; Environmental Sustainability; Retail Industry; United States
    Related
    • January 2023 (Revised August 2023)
    • Case

    Veeva Systems and the Transformation to a Public Benefit Corporation

    By: Ranjay Gulati and Allison M. Ciechanover
    Peter Gassner, the co-founder and CEO of Veeva Systems, steered the company through rapid scaling from its launch in 2007 to 2022. Year after year, the company had exceeded expectations, with its market capitalization reaching $50 billion at its peak. By 2022, the... View Details
    Keywords: Transformation; Corporate Governance; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Culture; Information Technology Industry; Technology Industry; United States; California
    Related
    • October 2021
    • Case

    Unshrinking the Pie: Desirée Stolar's Negotiation Saga (A)

    By: James K. Sebenius and Alex Green
    When Desirée (“Des”) Stolar’s wool sweater shrank two sizes, the Harvard Business School student worked with classmates to develop a solution that both fixed her problem and launched Unshrinkit, a successful consumer goods company with a widely-available product for... View Details
    Keywords: Bargaining; Startups; Negotiation; Contracts; Negotiation Tactics; Entrepreneurship; Business Startups; Strategy; Consumer Products Industry
    Related
    • 15 Dec 2015
    • Blog Post

    One MBA's Path to Boston Consulting Group

    These days it seems like many MBAs are focused on launching the next big startup. Entrepreneurship is awesome but you might call me a traditionalist. Consulting was my goal for my summer internship from the start. I have always been... View Details
    Keywords: Consumer Products / Retail; Consumer Products / Retail
    • November 1995 (Revised June 1997)
    • Case

    Northern Telecom (A): AdVantage & DisadVantage

    By: Robert J. Dolan and Sylvie Ryckebusch
    Mike Ennis, general manager of Northern Telecom's Business Products Division, recommends a new solution for replacing Vantage, an unsuccessful product for Northern Telecom. The case documents in detail the voice of the customer. Students are required to discuss the... View Details
    Keywords: Demand and Consumers; Product Launch; Management Teams; Product Development; Telecommunications Industry; Canada
    Related
    • July 2020
    • Case

    Kathy Fish at Procter & Gamble: Navigating Industry Disruption by Disrupting from Within

    By: Emily Truelove, Linda A. Hill and Emily Tedards
    When Kathy Fish, Procter & Gamble’s Chief Research, Development & Innovation Officer, and a 40-year company veteran, stepped into her role in 2014, she was concerned that the world’s leading consumer packaged goods company had lost its capability to produce a steady... View Details
    Keywords: Female Protagonist; Organizational Change; Organizational Behavior; Culture Change; Digital; Innovation; Lean Startup; Experimentation; Metrics; Consumer Packaged Goods (CPG); Leadership; Leading Change; Change Management; Organizational Culture; Organizational Change and Adaptation; Disruption; Innovation and Invention; Digital Transformation
    Related

      Monique Burns Thompson

      Monique Burns Thompson is an accomplished social entrepreneur who returns to HBS (class of 1993) and brings her twenty years of successful start-up and organizational leadership experience to her research and teaching at HBS.  She has led as a co-founder, President,... View Details

      • May 1980
      • Case

      Kendall-Vetmat

      Discusses the role of market research in a product manager's decision process. Traces the development of market research information for the introduction of a new product, and presents a manager's dilemma of receiving market data that are inconsistent with expectations... View Details
      Keywords: Decision Making; Product Launch; Product Development
      Related