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  • August 2018
  • Case

MISHA: Modernizing the World of Shisha

By: William R. Kerr and Gamze Yucaoglu
The case opens in 2017 with two of the five co-founders of MISHA telling the company’s CEO Michal Portz that they believe it is time for the global venture to shut down its operations and cease investments. Portz and another co-founder believe MISHA can still... View Details
Keywords: Innovation And Management; Entrepreneurship; Private Sector; For-profit Firms; Business Strategy; Decision; Business Startups; Emerging Markets; Business Model; Marketing Strategy; Distribution Channels; Market Entry and Exit; Growth and Development Strategy; Competitive Advantage; Value Creation; Decision Choices and Conditions; Technology Industry; Qatar; United States
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  • January 2019 (Revised July 2019)
  • Case

New Balance: Managing Orders and Working Conditions

By: Michael W. Toffel, Eileen McNeely and Matthew Preble
New Balance Athletics, Inc., a major U.S.-based athletic footwear and apparel brand, sources most of its footwear products from independent suppliers whose factories are located in China, Indonesia, and Vietnam. Monica Gorman, vice president of responsible leadership... View Details
Keywords: Footwear; Athletic Footwear; Manufacturing; CSR; Sustainability; Quality Management; Supply Chains; Operations; Management; Production; Working Conditions; Corporate Social Responsibility and Impact; Labor and Management Relations; Supply Chain Management; Supply Chain; Order Taking and Fulfillment; Consumer Products Industry; Consumer Products Industry
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  • Web

Podcast - Business & Environment

how IKEA is redesigning iconic products like the Billy bookcase to make them easier to disassemble and repair, how secondhand retail pilot programs at IKEA stores are reaching new customers, and how investments like RetourMatras are... View Details
  • 14 Feb 2022
  • Research & Ideas

Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age

and uncharted ways. Trusting executives: Distribute authority. It’s important to shake the command-control model, which depends on hierarchy and rules. Leaders must learn to exercise influence without relying on formal authority. They set... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards; Technology
  • 08 May 2012
  • First Look

First Look: May 8

isolation, and as a consequence avoid deviating much-for any given subset-from the expected overall distribution of judgments. For instance, an interviewer who has already highly recommended three applicants on a given day may be... View Details
Keywords: Carmen Nobel
  • 31 Jan 2022
  • Research & Ideas

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

growth, offering organizations unprecedented opportunities to develop new products and services, and even reimagine their businesses. In mid-2020, we set out to understand the challenges of leading in the digital era. Teaming with the... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
  • 19 Mar 2008
  • Research & Ideas

Finding Success in the Middle of the Market

It's not that Toyota only sells in the middle market. Far from it. They sell to all segments (except the luxury segment which they address with Lexus). But midfield is where the bell-curve distribution of auto buyers by price of car... View Details
Keywords: by John Quelch; Auto; Retail
  • 19 Oct 2010
  • First Look

First Look: October 19, 2010

charitable giving, crowding out intrinsic motivations to give by corrupting a purely social act with economic considerations. Purchase the Book: http://www.psypress.com/the-science-of-giving-9781848728851 Americans Do I.T. Better: U.S. Multinationals and the View Details
Keywords: Sean Silverthorne
  • 2014
  • Working Paper

Hidden Structure: Using Network Methods to Map System Architecture

By: Carliss Baldwin, Alan MacCormack and John Rusnak
In this paper, we describe an operational methodology for characterising the architecture of complex technical systems and demonstrate its application to a large sample of software releases. Our methodology is based upon directed network graphs, which allows us to... View Details
Keywords: Complexity; Applications and Software; Product Design
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  • Research Summary

Overview

Dr. Burch’s research focuses on capitalism, work, and gender in the twentieth-century United States. Her work reinterprets the history of direct selling by placing it at the center, rather than on the margins, of narratives about advanced capitalism. Examining the... View Details
Keywords: Business History; Political Economy; Labor History; Gender; Marketing; Sales Force Management; Direct Sales; United States
  • 07 Feb 2022
  • Research & Ideas

Digital Transformation: A New Roadmap for Success

its leaders distribute authority and delegate decision-making. Too often, leaders only communicate how digital transformation will improve the company’s performance. Instead, they must develop a narrative—a human-centric story—for how... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
  • 29 Sep 2014
  • Research & Ideas

Why Do Outlet Stores Exist?

selling cast-off merchandise, some companies even design specific product lines for sale there. So what's going on? “We take for granted that outlet stores exist, but if you think about it, it's a little weird” "We take for granted... View Details
Keywords: by Michael Blanding; Apparel & Accessories; Fashion; Retail
  • 25 Jun 2024
  • Research & Ideas

How Transparency Sped Innovation in a $13 Billion Wireless Sector

and partners about their technologies can increase innovation and speed the introduction of new products. Specifically, the study finds evidence that openness—in this case, via the use of open-source software drivers—improves supplier autonomy and new View Details
Keywords: by Jay Fitzgerald; Technology
  • 03 Mar 2008
  • Research & Ideas

Marketing Your Way Through a Recession

generous return policies motivate distributors to stock your full product line. This is particularly true with unproven new products. Be careful about expanding distribution to lower-priced channels; doing... View Details
Keywords: by John Quelch
  • 21 Sep 2010
  • First Look

First Look: September 21, 2010

welfare. We attempt to insert the desires of "regular" Americans into these debates by asking a nationally representative online panel to estimate the current distribution of wealth in the United States and to "build a... View Details
Keywords: Sean Silverthorne
  • September 2024
  • Supplement

Allbirds: Decarbonizing Fashion (B)

By: Michael W. Toffel, Kenneth P. Pucker and Stacy Straaberg
The Allbirds: Decarbonizing Fashion (B) case encourages students to assess Allbirds’ product development and go-to-market strategies now that Allbirds is a publicly listed company. The (B) case provides a 2024 update on Allbirds including its initial public offering,... View Details
Keywords: Financial Markets; Initial Public Offering; Global Strategy; Collaborative Innovation and Invention; Innovation Strategy; Knowledge Sharing; Distribution; Corporate Social Responsibility and Impact; Mission and Purpose; Going Public; Performance; Diversification; Stocks; Transformation; Fashion Industry; United States; San Francisco; California; Europe; Asia; New Zealand
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  • Web

Marketing Curriculum - Faculty & Research

Term Quarter Credits B2B Sales and Distribution (also listed under Entrepreneurial Management) Lou Shipley Spring 2026 Q3 1.5 The Business of Entertainment, Media, and Sports (also listed under General Management) Anita Elberse Fall 2025... View Details
  • Web

Behavioral Finance & Financial Stability

Adi Sunderam AUG 2021 What are the determinants of value creation in U.S. commercial banks? The authors develop novel measures of banks’ productivities at collecting deposits and making loans. They find that deposit View Details
  • February 2001 (Revised April 2001)
  • Case

Merrill Lynch: Integrated Choice (Abridged)

By: F. Warren McFarlan and James Weber
Merrill Lynch, a full-service brokerage firm with $1.5 trillion in client assets, is under attack from both discount and electronic brokerage firms. It responds with Integrated Choice, a suite of products designed to capture clients, from the do-it-yourself investor... View Details
Keywords: Investment Banking; Marketing Strategy; Distribution Channels; Organizational Change and Adaptation; Risk and Uncertainty; Financial Services Industry
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  • January 8, 2025
  • Article

Why Retailers Are Turning to Third-Party Marketplaces

By: Antonio Moreno
Some traditional retailers—including Walmart, Target, and Best Buy—are adopting third-party marketplaces, which connect customers with external sellers and thereby offer customers a much broader selection. Many other traditional retailers are considering whether to... View Details
Keywords: Marketplace Matching; Distribution Channels; Customer Focus and Relationships; Cost vs Benefits; Retail Industry
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