Publications
Publications
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- All HBS Web
(1,279)
- Faculty Publications (509)
- April 1989 (Revised May 1993)
- Case
Novel Combination of Two Drugs (A)
- April 1989
- Supplement
Novel Combination of Two Drugs (B)
- April 1989
- Supplement
Novel Combination of Two Drugs (C)
- April 1989 (Revised July 1992)
- Supplement
Technology Transfer: Anti-Inflammatory Drug (B)
- April 1989 (Revised July 1992)
- Supplement
Technology Transfer: Anti-Inflammatory Drug (C)
- March 1989 (Revised August 1989)
- Case
GI Wars: Tums vs. Rolaids—Positioning Over-the-Counter Drugs
- January 1989
- Case
Eli Lilly and Co.: The Beginning of a Journey in Manufacturing
Keywords: Pharmaceutical Industry
- September 1988
- Background Note
Note on the Pharmaceutical Industry
Keywords: Pharmaceutical Industry
- October 1987 (Revised November 1994)
- Case
Boston Fights Drugs (A): Designing Communications Research
Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their... View Details
- September 1987 (Revised November 1991)
- Case
International Pharmaceuticals Inc.
By: W. Carl Kester and Richard P. Melnick
Keywords: Pharmaceutical Industry
- October 1986 (Revised August 2015)
- Case
Advanced Medical Technology Corporation
By: Thomas R. Piper and Steven Rogers
A loan officer must decide whether to lend $8 million to a rapidly growing high technology company. The company has had a series of relationships with three other banks. Reports from loan officers at these banks are mixed and raise questions as to the ease with which a... View Details
- December 1985 (Revised July 1992)
- Case
Pennsylvania Pharmaceuticals (A)
By: Michael Beer
Keywords: Pharmaceutical Industry
- October 1982 (Revised May 1992)
- Case
Johnson & Johnson: The Tylenol Tragedy
In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts as known a week after the incident occurred, and raises a wide range of questions regarding consumer behavior,... View Details
- July 1981 (Revised December 1984)
- Case
American Distilling Co. (A)
- July 1981 (Revised December 1984)
- Case
American Distilling Co. (B)
- October 1976 (Revised June 1980)
- Case
Dana Pharmaceutical
By: Thomas R. Piper
Keywords: Pharmaceutical Industry
- February 1974
- Case