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Show Results For
- All HBS Web
(2,905)
- People (7)
- News (307)
- Research (2,168)
- Events (9)
- Multimedia (3)
- Faculty Publications (1,403)
- Research Summary
My research draws upon social and cultural theories to address three important topics in marketing: branding strategy, organizing to deliver creative content, and cultural consumer behavior:
1)Branding Strategy: How are iconic brands built?
I have... View Details
- June 2020
- Case
Agile Consumer Product Innovation with Alibaba's Tmall Innovation Center
- February 2006
- Case
Bumble and bumble: Building a Successful Business in Beauty and Fashion
- February 2017
- Case
Eve Hall: The African American Investment Fund in Milwaukee
- April 2002
- Case
Contingent Workforce Planning at Motorola, Inc.
- Summer 2021
- Article
The World Management Survey at 18: lessons and the way forward
- January 2004 (Revised July 2007)
- Case
Lumen and Absorb Teams at Crutchfield Chemical Engineering, The
- Teaching Interest
Overview
- 2016
- Article
Three Lenses on Occupations and Professions in Organizations: Becoming, Doing, and Relating
- March 2017 (Revised September 2017)
- Case
Facebook Fake News in the Post-Truth World
- Research Summary
Nitin Nohria
Nitin Nohria served as the tenth dean of Harvard Business School from 2010-2020. He previously served as co-chair of the Leadership Initiative, Senior Associate Dean of Faculty Development, and Head of the Organizational Behavior unit.
As Dean, building on... View Details
- 31 Mar 2002
- Research & Ideas
You’re Wasting Your Employees! What You Can Do About It
- March 2002 (Revised August 2002)
- Case
Microsoft.NET
Leslie A. Perlow
Leslie A. Perlow is the Konosuke Matsushita Professor of Leadership in the Organizational Behavior Unit at Harvard Business School. She leads the Crafting Your Life Special Project, dedicated to helping individuals make purposeful life choices while gathering... View Details
- 2001
- Working Paper
Airbus vs. Boeing in Superjumbos: Credibility and Preemption
- August 2021 (Revised March 2024)
- Case
Danaher Corporation (Abridged)
- 2017
- Book
Global Marketing Management: A Casebook
During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As companies move through the twenty-first century, they need to be aware of the range of powerful, dynamic, and often... View Details
- 2015
- Working Paper