Minimum Advertised Price - Publications - Faculty & Research

01 Feb 1997
News

Made, Not Born: HBS Courses and Entrepreneurial Management

in the organizations they lead. " Fostering creativity in others is what former student Jeffrey H. Flemings (MBA '96) does for a living. Flemings, associate director of the Consumer Insight Group at Arnold Communications, a regional View Details

01 Feb 1998
News

Running Up the Score

of big money in the world of sports seems to have aggravated public disenchantment with many aspects of the professional game, from high ticket prices to athletes' personal behavior. That does not bode well long term for an industry that... View Details

Keywords: Garry Emmons

26 Oct 2010
First Look

First Look: October 26, 2010

11 million in interior China. The case covers Hang Lung Properties' due diligence and thought process with respect to anticipated rental income, construction costs, and land costs. The auction includes many other well-capitalized firms and the View Details

Keywords: Sean Silverthorne

12 Jun 2006
Research & Ideas

The Promise of Channel Stewardship

distributors, although important and useful for a certain portfolio of products, are no longer appropriate for a different subset. How can you overcome resistance from a powerful channel partner, such as a brand-name manufacturer or a strong intermediary, over issues... View Details

Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products

10 Mar 2009
First Look

First Look: March 10, 2009

boost earnings to meet earnings benchmarks. We estimate that marketing actions can be used to boost quarterly net income by up to 5% depending on the depth and duration of promotion. However, there is a price to pay, with the cost in the... View Details

Keywords: Martha Lagace

08 May 2007
First Look

First Look: May 8, 2007

Z. Ahmed, and Charles Cohen Abstract We use yearly variations in the price of oil to construct a powerful new instrument to test the impact of an important but often-overlooked foreign aid channel: money given by wealthy OPEC nations to... View Details

Keywords: Martha Lagace

Web

Terms of Use - HBS Online

5. Profane, pornographic, obscene, indecent or unlawful content; 6. Advertising or any form of commercial solicitation; 7. Content related to partisan political activities; and 8. Content that contains intentionally inaccurate information... View Details

Web

Terms of Use | HBS Online

rights; Content that you do not have the right to disclose; Profane, pornographic, obscene, indecent or unlawful content; Advertising or any form of commercial solicitation; Content related to partisan political activities; and Content... View Details

Web

Past Issues - Alumni

Lambert wanted to leave behind her agricultural roots. Now, serving as the nexus for a community of farmers, entrepreneurs, investors, and researchers, she feels entirely at home. Work of Art Trading private equity for the arts, Jason View Details

November 2017
Teaching Note

Tencent

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 718-426. Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking... View Details

Keywords: Tencent; Tencent Holdings; WeChat; Social Networking; Social Networks; Gaming; Gaming Industry; Video Games; Computer Games; Mobile Gaming; Portals; Payments; Mobile Payments; O2O; Online-to-offline; E-commerce; Messaging; Subscription Model; Freemium; Mobile App Industry; Smartphone; PC; Monetization Strategy; Antitrust; Streaming; Cloud Computing; Artificial Intelligence; Big Data; Alibaba; Facebook; JD.com; Tesla; Bundling; Synergies; Digital Strategy; Imitation; Licensing; Agility; Entry Barriers; Online Platforms; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Growth and Maturation; Business Organization; For-Profit Firms; Joint Ventures; Restructuring; Communication Technology; Blogs; Interactive Communication; Interpersonal Communication; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Investment; Investment Portfolio; Price; Revenue; Geographic Scope; Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Product Positioning; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Industry Growth; Monopoly; Media; Distribution Channels; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Public Ownership; Problems and Challenges; Business and Government Relations; Groups and Teams; Networks; Opportunities; Social and Collaborative Networks; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Cooperation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Vertical Integration; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Value Creation; Emerging Markets; Product Development; Segmentation; Business Units; Communication; Profit; Communications Industry; Entertainment and Recreation Industry; Financial Services Industry; Information Industry; Information Technology Industry; Media and Broadcasting Industry; Motion Pictures and Video Industry; Music Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; Web Services Industry; Asia; China; Canton (province, China)

Citation

Purchase

Web

Print View - Course Catalog

and evaluate market gaps with customer interviews, minimum viable product tests, pricing surveys, and more. Decide in the face of uncertainty and limited data. You can learn more about the course on the... View Details

Publications