Publications

May 1994 (Revised September 1994)
Case

STAR TV (C)

By: J. Peter Williamson and Michael Y. Yoshino

Keywords: Media and Broadcasting Industry

November 1993 (Revised September 2018)
Case

Rudi Gassner and the Executive Committee of BMG International (A)

By: Linda Hill and Katherine Seger Weber

Explores the roles of CEO Rudi Gassner and the 9-person executive committee in leading BMG International. BMG International is the international music subsidiary of Bertlesmann, a German company that is the second-largest media conglomerate in the world. Describes a... View Details

Keywords: Managerial Roles; Management Teams; Decision Making; Business Plan; Growth and Development Strategy; Global Strategy; Leadership Style; Organizational Culture; Business Subsidiaries; Business Conglomerates; Cost Management; Change Management; Music Industry; Music Industry; Germany

November 1993 (Revised February 1996)
Supplement

Rudi Gassner and the Executive Committee of BMG International (B)

By: Linda A. Hill

Describes the final decision by CEO Rudi Gassner and the subsequent actions taken by the members of the executive committee. View Details

Keywords: Management Teams; Decisions; Music Industry; Music Industry; Germany

October 1993 (Revised October 1996)
Case

Paragould City Cable

By: Willis M. Emmons III

Unhappy with the prices provided by the local, privately owned cable television operator, the city of Paragould, Arkansas constructs a competing municipally owned cable system. Once in operation, Paragould City Cable faces vigorous competition from the incumbent... View Details

Keywords: Business Strategy; Television Entertainment; Competitive Strategy; Distribution Channels; Media; Public Sector; Programs; Growth and Development Strategy; Cost; Performance Improvement; Entertainment and Recreation Industry; Arkansas

July 1993 (Revised November 1993)
Case

European Bank for Reconstruction and Development: Marketing Strategy for the Debut Bond Offering

By: Jeffrey F. Rayport

The European Bank for Reconstruction and Development, the first supranational financial institution of the post-Cold War era, is planning its debut in the international capital markets through a bond issuance of $500 million. The bank must determine its marketing... View Details

Keywords: Bonds; Marketing Strategy; Capital Markets; Banks and Banking; Banking Industry; Europe

May 1993 (Revised June 1993)
Case

ABC Company

By: Regina E. Herzlinger

Keywords: Television Entertainment; Media; Media and Broadcasting Industry

May 1993
Teaching Note

WJAC (A)—The Birth of a Radio Station TN

By: Regina E. Herzlinger

Keywords: Media; Business Startups; Media and Broadcasting Industry

December 1992 (Revised October 1995)
Background Note

Note on Public Policy and the Media Industry

By: Willis M. Emmons III

1992
Article

Public Policy and the Evolution of Cable Television, 1950-90

By: Willis Emmons

Keywords: Entertainment; Policy; Media and Broadcasting Industry

August 1991 (Revised February 1992)
Case

Gain Sharing at Star Cablevision Group

By: Leonard A. Schlesinger and Sarah Ann Greene

Describes Star's experiment with gain sharing over a three-year period. Background on the industry and company's history are provided to establish the context for the shift to pay-for-performance. Describes the three different gain sharing programs, the resulting... View Details

Keywords: Motivation and Incentives; Service Delivery; Performance Productivity; Television Entertainment; Compensation and Benefits; Media and Broadcasting Industry

May 1991 (Revised March 1992)
Teaching Note

USA Today, Teaching Note

By: Robert L. Simons

Teaching Note for (9-191-004). View Details

Keywords: Media and Broadcasting Industry

January 1991
Teaching Note

Capital Cities/ABC, Inc: Spot Sales, Teaching Note

By: Frank V. Cespedes

Keywords: Media and Broadcasting Industry

October 1990 (Revised March 1993)
Background Note

Note on Cable Television Regulation

By: Willis M. Emmons III

Examines the evolution of the U.S. cable television industry since its inception in the early 1950s. Particular emphasis is given to the roles played by technology, consumer demand, and regulation at both the local and federal level. Designed to facilitate a conceptual... View Details

Keywords: Information Technology; Demand and Consumers; Government Legislation; Business Growth and Maturation; Monopoly; Television Entertainment; Telecommunications Industry; Telecommunications Industry

September 1990
Case

Corporate News in the Los Angeles Times

By: Stephen A. Greyser and Norman Klein

Keywords: Media; Newspapers; Journalism and News Industry; Journalism and News Industry

August 1990
Case

General Foods Corp.: Adapting to the New Electronic Media

By: Stephen A. Greyser

Keywords: Advertising; Media; Strategy; Food and Beverage Industry

June 1990
Case

CBS vs. Andy Rooney

By: Joseph L. Badaracco Jr.

Keywords: Media and Broadcasting Industry

April 1990 (Revised January 1993)
Case

Ad Council's AIDS Campaign (A): Advertising Strategy

By: V. Kasturi Rangan and Janet Montgomery

Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make... View Details

Keywords: Advertising; Goals and Objectives; Social Marketing; Corporate Social Responsibility and Impact; Success; Problems and Challenges; Social Issues; Health Industry

April 1990 (Revised April 1992)
Supplement

Ad Council's AIDS Campaign (B): Program Adoption

By: V. Kasturi Rangan and Janet Montgomery

The answer to the (A) case. Explains Ad Council's plan. Outlines alliance with American Advertising Federation to enlist support of local Ad clubs, media presentation, and implementation strategy. View Details

Keywords: Health Disorders; Advertising Campaigns; Advertising Industry

March 1989
Background Note

Industry Note: In-Car Entertainment

By: F. Warren McFarlan and H. Jeff Smith

Keywords: Media