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Show Results For
- All HBS Web
(4,396)
- People (15)
- News (1,252)
- Research (2,563)
- Events (16)
- Multimedia (10)
- Faculty Publications (970)
- 29 Mar 2013
- News
New Life for Old Brands
- 05 May 2008
- Research & Ideas
Connecting with Consumers Using Deep Metaphors
invoked imagery of Noah's Ark, one of the most famous containers of all time that withstood a major catastrophe. Q: How do you see the future of marketing? Is marketing becoming more or less responsive to... View Details
- 11 Apr 2011
- Lessons from the Classroom
Teaching a ‘Lean Startup’ Strategy
doing that, and waste a lot of money on sales and marketing trying to sell that wrong product," says Tom Eisenmann, a professor in the Entrepreneurial Management Unit at Harvard Business School. "It takes a lot of time, View Details
- 19 Apr 2010
- Research & Ideas
The History of Beauty
premiums. However, what really interested me is the time it took to make this market take off. As early as the 1950s, entrepreneurs like Jacques Courtin-Clarins and Yves Rocher began to experiment making... View Details
- April 1986 (Revised May 1989)
- Case
Alloy Rods Corp.
By: Frank V. Cespedes
In July of 1985 the managers of Alloy Rods (who recently purchased the company through a leveraged buyout arrangement) find that their chief competitor (a company more than 6 times as large as Alloy Rods) has introduced a new product clearly aimed at Alloy's most... View Details
Keywords: Leveraged Buyouts; Business Strategy; Business or Company Management; Financial Strategy; Marketing Strategy; Marketing Channels; Product Development
Cespedes, Frank V. "Alloy Rods Corp." Harvard Business School Case 586-046, April 1986. (Revised May 1989.)
- 2011
- Case
China Merchants Bank in Transition
By: F. Warren McFarlan, Guoqing Chen and Ziqian Zhao
This case depicts China Merchants Bank's second strategic transformation. In the 90's, China Merchants Bank creatively introduced an all-in-one-card and an all-in-one-net based on IT systems and network, enabling itself to expand nationwide. By successfully entering... View Details
Keywords: Commercial Banks; Credit Cards; Strategy; Transformations; Information Technology; Banking Industry; China
McFarlan, F. Warren, Guoqing Chen, and Ziqian Zhao. "China Merchants Bank in Transition." Tsinghua University Case, 2011.
- 29 Nov 2010
- HBS Case
United Breaks Guitars
Marketing Strategy and multiple Executive Education programs, the case depicts a new media era in which increasing numbers of people are spending as much time online as they are in front of the television... View Details
Keywords: by Julia Hanna
- July 2016 (Revised October 2018)
- Case
Tolaram: Innovating in Africa
By: Derek van Bever and Efosa Ojomo
Tolaram is a Singaporean company that began operations selling textiles in Nigeria in the 1970s. Executives and brothers, Haresh and Sajesh Aswani, however, saw an opportunity to create an instant noodle market in the country. In 1988, they began importing Indomie... View Details
Keywords: Fast Moving Consumer Goods; Business Model; Disruptive Innovation; Vertical Integration; Emerging Markets; Consumer Products Industry; Nigeria; Africa
van Bever, Derek, and Efosa Ojomo. "Tolaram: Innovating in Africa." Harvard Business School Case 317-013, July 2016. (Revised October 2018.)
- 09 Nov 2023
- Blog Post
The No. 1 Character Trait You Will Need to Succeed in Business
If you choose to pursue a career in business, I can guarantee that you will experience moments that will test you as never before. At times like those, what quality will you need more than any other? I believe that quality is courage.... View Details
- January 2022
- Case
Bee-ing Better at Bombas
By: Elizabeth A. Keenan, Youngme Moon and John Masko
David Heath and Randy Goldberg founded Bombas in 2013 to serve two missions: to deliver the “best socks in the history of feet,” and to donate socks (the most requested item in homeless shelters) to Americans experiencing homelessness. Eight years later, Bombas had... View Details
Keywords: Social Entrepreneurship; Values and Beliefs; Brands and Branding; Marketing Strategy; Digital Marketing; Distribution; Corporate Social Responsibility and Impact; Mission and Purpose; Quality; Business and Stakeholder Relations; Human Needs; Poverty; Growth and Development Strategy; Apparel and Accessories Industry; New York (city, NY)
Keenan, Elizabeth A., Youngme Moon, and John Masko. "Bee-ing Better at Bombas." Harvard Business School Case 522-038, January 2022.
- 20 Feb 2017
- Research & Ideas
Having No Life is the New Aspirational Lifestyle
an aspirational lifestyle. “The new conspicuous consumption is about saying, I am the scarce resource, and therefore I am valuable” The finding suggests a new way for marketers to sell their products and services to consumers by... View Details
Keywords: by Michael Blanding
- 18 Nov 2016
- Working Paper Summaries
Standardized Color in the Food Industry: The Co-Creation of the Food Coloring Business in the United States, 1870–1940
- 07 Jun 2023
- HBS Case
3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook
perk that allowed Amazon to capture market share and eventually blow past Sony, which after years of struggling, closed its e-reader store in 2014. “Without creating a competitive advantage, it is difficult for companies to produce and... View Details
Keywords: by Michael Blanding
- 14 Jul 2014
- Research & Ideas
Pay Attention To Your ‘Extreme Consumers’
everyone. Click to watch. This past year, when it came time for students in the FIELD course to perform market research in advance of their trip overseas, Avery and Norton urged them to look for their own... View Details
Keywords: by Michael Blanding
- 2023
- Working Paper
Beyond the Hype: Unveiling the Marginal Benefits of 3D Virtual Tours in Real Estate
By: Mengxia Zhang and Isamar Troncoso
3D virtual tours (VTs) have become a popular digital tool in real estate platforms, enabling potential buyers to virtually walk through the houses they search for online. In this paper, we study home sellers’ adoption of VTs and the VTs’ relative benefits compared to... View Details
Zhang, Mengxia, and Isamar Troncoso. "Beyond the Hype: Unveiling the Marginal Benefits of 3D Virtual Tours in Real Estate." Harvard Business School Working Paper, No. 24-003, July 2023.
- October 2000 (Revised May 2001)
- Case
Digitas (A): Strategic Interactive Group
By: Rosabeth M. Kanter, David Lane and Courtenay Sprague
Kathy Biro, president of Digitas, an e-strategy consulting firm, has successfully grown out of the company's roots in the strategic interactive group. Her challenges now include managing the integration of the SIG with Digitas's other component, direct marketing firm... View Details
Keywords: Change Management; Business Strategy; Internet and the Web; Integration; Expansion; Business or Company Management; Business Model; Organizational Design; Consulting Industry; Massachusetts
Kanter, Rosabeth M., David Lane, and Courtenay Sprague. "Digitas (A): Strategic Interactive Group." Harvard Business School Case 301-052, October 2000. (Revised May 2001.)
- 26 Nov 2010
- News
Q&A: Harvard Study on Taj Employee Heroism
- 25 Jun 2020
- Blog Post
Harvard Business School Class of 2021 Student Profiles
The Class of 2021 is facing a time unlike any other in human history. In these unprecedented times, we at HBS are so grateful that these students will lead us into a better future filled with possibility, inclusivity, innovation, and... View Details
- January 2017
- Case
The Six CEOs of Tyco International Ltd.
By: John R. Wells and Gabriel Ellsworth
In September 2016, Johnson Controls, Inc. completed the acquisition of Tyco International PLC, a $9.9 billion business with operating profits of $884 million. The purchase consideration was $14.4 billion. Although the deal was billed as a merger, Ireland-based Tyco... View Details
Keywords: Tyco; Dennis Kozlowski; Edward Breen; Fire Safety; Fire Protection; Security; Packaging; Securities And Exchange Commission; Fraud; Accounting; Accounting Audits; Earnings Management; Financial Statements; Goodwill Accounting; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Divisions; Business Exit or Shutdown; Business Growth and Maturation; Business Headquarters; Business Model; Business Organization; For-Profit Firms; Restructuring; Crime and Corruption; Engineering; Applied Optics; Chemicals; Construction; Metals and Minerals; Ethics; Finance; Cash Flow; Public Equity; Stock Options; Financing and Loans; Initial Public Offering; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalized Firms and Management; Multinational Firms and Management; Corporate Accountability; Corporate Disclosure; Health Care and Treatment; Business History; Executive Compensation; Selection and Staffing; Courts and Trials; Lawfulness; Lawsuits and Litigation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Market Entry and Exit; Public Ownership; Problems and Challenges; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Consolidation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Value; Chemical Industry; Construction Industry; Consumer Products Industry; Electronics Industry; Energy Industry; Industrial Products Industry; Manufacturing Industry; Medical Devices and Supplies Industry; Mining Industry; Pharmaceutical Industry; Semiconductor Industry; Telecommunications Industry; Utilities Industry; Republic of Ireland; Switzerland; Bermuda; United States; New Hampshire
Wells, John R., and Gabriel Ellsworth. "The Six CEOs of Tyco International Ltd." Harvard Business School Case 717-459, January 2017.