Publications

June 2002 (Revised September 2002)
Case

Pokemon: Gotta Catch 'Em All (Abridged)

By: Youngme E. Moon

Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that... View Details

Keywords: Brands and Branding; Age; Business or Company Management; Marketing Strategy; Product Launch; Cross-Cultural and Cross-Border Issues; Copyright; Video Game Industry; Entertainment and Recreation Industry; Japan; Asia; United States

March 2025
Teaching Note

Seattle's Climate Pledge Arena: Ticket to a Greener Future

By: Rosabeth Moss Kanter and Jacob A. Small

Teaching Note for HBS Case No. 325-110. CEO Tim Leiweke reviewed the process by which his newly formed Oak View Group had managed a major rebuild of a landmark arena in Seattle which attracted a National Hockey League franchise and major entertainers concerned about... View Details

Keywords: Climate Change; Environmental Sustainability; Leadership; Bids and Bidding; Standards; Corporate Social Responsibility and Impact; Green Buildings; Construction; Partners and Partnerships; Sports Industry; Entertainment and Recreation Industry; Seattle

March 2025 (Revised March 2025)
Case

Seattle's Climate Pledge Arena: Ticket to a Greener Future

By: Rosabeth Moss Kanter and Jacob A. Small

Tim Leiweke reviewed how his development group and partners had completely rebuilt an aging Seattle landmark into the world’s greenest arena, carrying the visible name Climate Pledge Arena. It had attracted a new National Hockey League franchise, the Kraken, and... View Details

Keywords: Environmental Sustainability; Leadership; Bids and Bidding; Standards; Corporate Social Responsibility and Impact; Green Buildings; Innovation Leadership; Partners and Partnerships; Power and Influence; Operations; Green Technology Industry; Entertainment and Recreation Industry; Seattle

Program

Compensation Committees

Summary Executive compensation has become a flashpoint issue for board members, institutional investors, regulators, and the media. Examining critical market and regulatory issues, this board leadership program enables compensation... View Details

Fall 2020
Article

Christo and Jeanne‐Claude: The Negotiation of Art and Vice Versa

By: Michael A. Wheeler

Over the past two decades the Program on Negotiation at Harvard Law School (PON) has named thirteen people as Great Negotiators. The project, directed by my colleague Jim Sebenius, has given us the opportunity to commend our honorees’ outstanding work and to learn from... View Details

Keywords: Art; Negotiation; Arts

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21 Nov 2023
Op-Ed

The Beauty Industry: Products for a Healthy Glow or a Compact for Harm?

In my recently published book Deeply Responsible Business, I write about business leaders since the 19th century who have acted responsibly, often by putting the welfare of their communities above the idea of maximizing profits. I make a sharp distinction between... View Details

Keywords: by Geoffrey Jones; Beauty & Cosmetics

Article

Network Effects Aren't Enough

By: Andrei Hagiu and Simon Rothman

In many ways, online marketplaces are the perfect business model. Since they facilitate transactions between independent suppliers and customers rather than take possession of and responsibility for the products or services in question, they have inherently low cost... View Details

Keywords: Digital Platforms; Competition; Internet and the Web; Network Effects; Market Participation

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Register to Read

10 Dec 2007
HBS Case

One Laptop per Child

China, planned to use its network of 5,000 dealers to sell the laptops." It wasn't just PC makers that were attracted to this new market. Chip giant Intel did not want to relinquish a potentially lucrative View Details

Keywords: by Martha Lagace; Computer

June 2011
Case

CA Technologies: Bringing the Cloud to Earth

By: Marco Iansiti and Kerry Herman

Adam Famularo, general manager, Cloud Computing business, CA Technologies, and David Dobson, WVP and group executive, Customer Solutions Group, were preparing for a presentation on communicating and positioning CA Technologies' new strategy for cloud computing.... View Details

Keywords: Disruptive Innovation; Product Positioning; Expansion; Internet and the Web; Technology Adoption

26 Jul 2024
Research & Ideas

Why Great Ideas Get Stuck in Universities

commercial hindrance. A recent study of more than 500 biomedical startups suggests that ventures rooted in the core research of their founders have a more challenging time reaching key measures of success, such as raising capital or View Details

Keywords: by Ben Rand; Biotechnology; Health

Web

Africa - Global

Kigali, and Nairobi In May 2025, the ARC concluded the Creating Emerging Markets and FIELD Global Capstone project by engaging with four visionary African business leaders across Accra, Kigali, and Nairobi. These conversations offered a... View Details

26 Sep 2023
Research & Ideas

Unpacking That Icky Feeling of 'Shopping' for Diverse Job Candidates

the more community-oriented platforms generally attracted more junior-level professionals. “In hiring junior-level talent, you're overly reliant on your own internal labor markets to develop and promote... View Details

Keywords: by Kristen Senz

27 Sep 2018
Research & Ideas

Religion in the Workplace: What Managers Need to Know

were placed conspicuously near store entrances because “good-looking people attract other good-looking people, and we want to market to cool, good-looking people,” Jeffries said in a 2006 Salon interview. In... View Details

Keywords: by Dina Gerdeman; Food & Beverage; Apparel & Accessories

30 Sep 2014
First Look

First Look: September 30

regimes and codes of conduct-that diffuse global standards. But little is known about the conditions under which companies adhere to these standards. We conduct one of the first large-scale comparative studies to determine which international, domestic, civil society,... View Details

Keywords: Sean Silverthorne

03 Apr 2018
First Look

New Research and Ideas, April 3, 2018

Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52552 Harvard Business School Case 918-036 GiveDirectly How should nonprofits design compensation systems to attract and retain talent? GiveDirectly is a respected... View Details

Keywords: Sean Silverthorne

November 2000 (Revised June 2001)
Case

Pokemon: Gotta Catch 'Em All

Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that... View Details

Keywords: Age; Entertainment; Ethics; Cross-Cultural and Cross-Border Issues; Brands and Branding; Entertainment and Recreation Industry; Japan; United States