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  • November 2019 (Revised April 2021)
  • Technical Note

Rechargeable Batteries, 2017: Gigafactory Wars in the Offing?

By: John R. Wells and Benjamin Weinstock
In 2017, the global market for rechargeable lithium-ion (Li-ion) batteries was 126 gigawatt-hours (GWh) valued at $37 billion, growing by $10 billion in two years. Once confined largely to consumer electronics and appliances, the rapid increase in demand was spurred by... View Details
Keywords: Batteries; Rechargeable Batteries; Lithium-ion; Lithium-ion Batteries; Electric Vehicle; Electric Vehicles; Energy Entrepreneurship; Energy Markets; Energy Storage; Battery; Demand Uncertainty; Demand Forecasting; Supply ＆ Demand; Supply And Demand; Capacity Planning; Tesla; Technological And Scientific Innovation; Technological Change; Technology Change; Technology Commercialization; Policy Change; Subsidies; Power/Energy; Power Grid; Energy Policy; Developing Markets; Alevo; Samsung; LG Chem; CATL; Northvolt; General Motors; Energy; Entrepreneurship; Technological Innovation; Commercialization; Policy; Demand and Consumers; Forecasting and Prediction; Supply and Industry; Emerging Markets; Competitive Strategy; China
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  • 2002
  • Case

3M Corporation

By: Vijay Govindarajan and Julie Lang
3M's strategy was rooted in innovation. 3M's 30 Percent Rule, where 30 percent of revenues must come from products introduced in the last four years, clarifies and drives its innovation mentality. Selected policies and philosophies helped to institutionalize a... View Details
Keywords: Innovation Strategy; Entrepreneurship
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  • September 2022
  • Article

A Spanner in the Works: Category-Spanning Entrants and Audience Valuation of Incumbents

By: Rory M. McDonald and Ryan T. Allen
Previous work has examined how audiences evaluate category-spanning organizations, but little is known about how their entrance affects evaluations of other, proximate organizations. We posit that the emergence of category-spanning entrants signals the advent of an... View Details
Keywords: Emerging Industries; Industry Dynamics; Organization And Management Theory; Technology Strategy; Technology And Innovation Management; Entrepreneurship; Information Technology; Strategy; Management; Theory; Innovation and Management
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    Mitchell B. Weiss

    Mitch Weiss is the Richard L. Menschel Professor of Management Practice at the Harvard Business School. He created and teaches the school's course on Public Entrepreneurship—on public leaders and private entrepreneurs who invent a difference in the... View Details

    • 10 Jul 2015
    • News

    Entrepreneurship: Getting the basics right and the road ahead

    • March 2017 (Revised November 2021)
    • Case

    Floodgate: On the Hunt for Thunder Lizards

    By: Rory McDonald, Alix Burke, Emma Franking and Nicole Tempest
    Founded in 2008, Floodgate pioneered the “micro-VC” category, a new type of investment firm that raised smaller funds and made earlier, smaller investments in technology startups than traditional venture-capital firms. By 2015, Floodgate had raised three funds totaling... View Details
    Keywords: Innovation; Business Models; Angel Investors; Crowdfunding; Incubators; Accelerators; Entrepreneurship; Venture Capital; Business Startups; Information Technology; Business Model; Innovation and Invention; Competitive Strategy
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    • September 2023
    • Case

    The Meteoric Rise of Skims

    By: Ayelet Israeli, Jill Avery and Leonard A. Schlesinger
    Since its founding in 2019 by Kim Kardashian and Jens Grede, Skims, a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear with an eye toward body-type and skin-tone inclusivity, has experienced a meteoric rise. Kardashian, who... View Details
    Keywords: Brand; Branding; Direct-to-consumer; DTC; Influencers; Influencer Marketing; Fashion; Growth; Direct Marketing; Influence; Reputation; Social Inference; Consumer Goods; Consumer Products; Female Entrepreneur; Female Protagonist; Entrepreneurship And Strategy; Brand ＆ Product Management; Competitive Advantage; Online Followers; Retail; Retail Formats; Retailing; Online Retail; Celebrities; Celebrity; Celebrity Endorsement; Go To Market Strategy; Apparel; Startup Marketing; Startups; Social Influencers; Brands and Branding; Growth and Development Strategy; Growth Management; Distribution Channels; Digital Marketing; Advertising; Power and Influence; Social Media; Fashion Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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    • March 2019
    • Case

    DayTwo: Going to Market with Gut Microbiome

    By: Ayelet Israeli and David Lane
    DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in... View Details
    Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2B2C; B2B Vs. B2C; Health ＆ Wellness; AI; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; DTC; Direct To Consumer Marketing; US Health Care; ＂USA,＂; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth and Development Strategy; Business Startups; Science-Based Business; Health; Innovation and Invention; Marketing; Information Technology; Business Growth and Maturation; E-commerce; Applications and Software; Health Industry; Technology Industry; Insurance Industry; Information Technology Industry; Food and Beverage Industry; Israel; United States
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    • March 2012 (Revised October 2012)
    • Case

    Gary Hirshberg and Stonyfield Farm

    By: Nancy F. Koehn, Nora N. Khan and Elizabeth W. Legris
    Gary Hirshberg and Stonyfield Farm is the story of one entrepreneur's vision and journey to create a market-leading, environmentally responsible business founded on the principles of product quality, organizational alignment, and sustainability. A former environmental... View Details
    Keywords: Entrepreneurs; Values; Development Stage Enterprises; Innovation; Management By Objective; Experimentation; Emerging Technologies; Mission and Purpose; Management Style; Values and Beliefs; Social Issues; Organizational Culture; Environmental Sustainability; Business Growth and Maturation; Entrepreneurship; Business Startups; Innovation and Invention; Food and Beverage Industry; New Hampshire
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      Thomas R. Eisenmann

      Thomas R. Eisenmann is the Howard H. Stevenson Professor of Business Administration at the Harvard Business School; Peter O. Crisp Faculty Chair, Harvard Innovation Labs; and Unit Head of the HBS Entrepreneurial... View Details

      Keywords: advertising; broadcasting; communications; computer; e-commerce industry; electronic publishing; electronics; entertainment; fiber optics; high technology; home video games; information technology industry; infrastructure industry; internet; journalism; media; motion pictures; music; publishing industry; semiconductor; software; telecommunications; television; video games
      • October 2024
      • Course Overview Note

      Risks, Opportunities, and Investments in the Era of Climate Change (ROICC)

      By: George Serafeim
      This course overview note introduces the course Risks, Opportunities, and Investments in the Era of Climate Change to students. View Details
      Keywords: Environment; Innovation; Technology; General Management; Organizational Transformations; Investments; Entrepreneurship; Strategy; Finance; Accounting; Leadership; Climate Change; Environmental Sustainability; Management
      Related
      • 2021
      • Working Paper

      Accounting for Product Impact in the Oil and Gas Industry

      By: Katie Panella, George Serafeim and Katie Trinh
      We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the oil and gas industry. We design a monetization methodology that allows us to calculate monetary product impact estimates of... View Details
      Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Oil; Oil ＆ Gas; Oil And Gas; IWAI; Impact-Weighted Accounts; Product Design; Product Positioning; Society; Environmental Sustainability; Corporate Social Responsibility and Impact; Product
      Related
      • 27 Dec 2010
      • News

      HBS Faculty on 2010's Biggest Business Developments

      • 31 Mar 2021
      • News

      HBS New Venture Competition: Entrepreneurs Adapt in Challenging Times

      • Person Page

      Non-academic Talks and Lectures

      Non-academic Talks and Lectures

      1. Harvard Business School Entrepreneurship Conference, March 3, 2005
        Panelist on International... View Details
      • June 2020
      • Teaching Note

      Shiseido Acquires Drunk Elephant

      By: Jill Avery
      On October 7, 2019, the Shiseido Group announced that it would acquire clean skincare brand Drunk Elephant for $845 million, a valuation of 8.5 times sales. Did Shiseido pay too much or too little for this brand asset? How much was the Drunk Elephant brand worth and... View Details
      Keywords: Brand Management; Brand Valuation; Brand Equity; Brand Value; Mergers ＆ Acquisitions; Startup; DTC; Brand Portfolio Strategy; Marketing; Marketing Strategy; Brands and Branding; Mergers and Acquisitions; Valuation; Entrepreneurship; Business Startups; Beauty and Cosmetics Industry; Consumer Products Industry; United States; Japan; Asia; North America
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      • 25 Mar 2016
      • Video

      Michael Skok, Co-Founding Partner, Assemble.VC

      • April 2013 (Revised November 2015)
      • Case

      Advanced Leadership Pathways: Gilberto Dimenstein and Community Empowerment in Brazil

      By: Rosabeth Moss Kanter, Alexandre Naghirniac, Ai-Ling Jamila Malone and Daniella Suarez
      In 2011, Gilberto Dimenstein, a well-known Brazilian journalist, created a new model that connected disparate resources to revitalize Sao Paulo. He wanted his model to expand across Brazil and the world. Dimenstein covered many of the social issues facing Brazil as a... View Details
      Keywords: Social Change; Websites; Education; Awareness; Marketing Communication; City Innovation; Leadership; Social Enterprise; Social Entrepreneurship; Web Sites; Marketing; City; Brazil
      Related
      • March 2018 (Revised October 2019)
      • Case

      Yo-Yo Ma and Silkroad

      By: Rohit Deshpandé, Paul A. Gompers and Scott Duke Kominers
      Silkroad—a cross-cultural music collaboration that world-famous cellist Yo-Yo Ma had spearheaded since 1998, was preparing to celebrate its 20th anniversary. In parallel, Ma was stepping back from his role as the organization’s Artistic Director. Silkroad had come of... View Details
      Keywords: Managing Diverse Teams; Leadership Transitions; Global Innovation; Music; Cultural Entrepreneurship; Nonprofit Organizations; Music Entertainment; Leadership; Transition
      Related
      • Teaching

      Overview

      By: Brian L. Trelstad
      My teaching focuses on innovation and effectiveness in the social sector. My principal course is on Social Entrepreneurship & Systems Change, and it tries to understand how small teams launch new initiatives to solve big, global, systemic problems. I also teach... View Details