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  • March 2019
  • Case

DayTwo: Going to Market with Gut Microbiome

By: Ayelet Israeli and David Lane
DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in... View Details
Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2B2C; B2B Vs. B2C; Health ＆ Wellness; AI; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; DTC; Direct To Consumer Marketing; US Health Care; ＂USA,＂; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth and Development Strategy; Business Startups; Science-Based Business; Health; Innovation and Invention; Marketing; Information Technology; Business Growth and Maturation; E-commerce; Applications and Software; Health Industry; Technology Industry; Insurance Industry; Information Technology Industry; Food and Beverage Industry; Israel; United States
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  • September 2022
  • Article

A Spanner in the Works: Category-Spanning Entrants and Audience Valuation of Incumbents

By: Rory M. McDonald and Ryan T. Allen
Previous work has examined how audiences evaluate category-spanning organizations, but little is known about how their entrance affects evaluations of other, proximate organizations. We posit that the emergence of category-spanning entrants signals the advent of an... View Details
Keywords: Emerging Industries; Industry Dynamics; Organization And Management Theory; Technology Strategy; Technology And Innovation Management; Entrepreneurship; Information Technology; Strategy; Management; Theory; Innovation and Management
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  • March 2017 (Revised November 2021)
  • Case

Floodgate: On the Hunt for Thunder Lizards

By: Rory McDonald, Alix Burke, Emma Franking and Nicole Tempest
Founded in 2008, Floodgate pioneered the “micro-VC” category, a new type of investment firm that raised smaller funds and made earlier, smaller investments in technology startups than traditional venture-capital firms. By 2015, Floodgate had raised three funds totaling... View Details
Keywords: Innovation; Business Models; Angel Investors; Crowdfunding; Incubators; Accelerators; Entrepreneurship; Venture Capital; Business Startups; Information Technology; Business Model; Innovation and Invention; Competitive Strategy
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  • 10 Jul 2015
  • News

Entrepreneurship: Getting the basics right and the road ahead

  • 2021
  • Working Paper

Accounting for Product Impact in the Oil and Gas Industry

By: Katie Panella, George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the oil and gas industry. We design a monetization methodology that allows us to calculate monetary product impact estimates of... View Details
Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Oil; Oil ＆ Gas; Oil And Gas; IWAI; Impact-Weighted Accounts; Product Design; Product Positioning; Society; Environmental Sustainability; Corporate Social Responsibility and Impact; Product
Related
  • 15 May 2014
  • News

Professor Steven Rogers Of HBS Is On The Lemonade Stand With Linda Samuels

  • March 2012 (Revised October 2012)
  • Case

Gary Hirshberg and Stonyfield Farm

By: Nancy F. Koehn, Nora N. Khan and Elizabeth W. Legris
Gary Hirshberg and Stonyfield Farm is the story of one entrepreneur's vision and journey to create a market-leading, environmentally responsible business founded on the principles of product quality, organizational alignment, and sustainability. A former environmental... View Details
Keywords: Entrepreneurs; Values; Development Stage Enterprises; Innovation; Management By Objective; Experimentation; Emerging Technologies; Mission and Purpose; Management Style; Values and Beliefs; Social Issues; Organizational Culture; Environmental Sustainability; Business Growth and Maturation; Entrepreneurship; Business Startups; Innovation and Invention; Food and Beverage Industry; New Hampshire
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    Thomas R. Eisenmann

    Thomas R. Eisenmann is the Howard H. Stevenson Professor of Business Administration at the Harvard Business School; Peter O. Crisp Faculty Chair, Harvard Innovation Labs; and Unit Head of the HBS Entrepreneurial... View Details

    Keywords: advertising; broadcasting; communications; computer; e-commerce industry; electronic publishing; electronics; entertainment; fiber optics; high technology; home video games; information technology industry; infrastructure industry; internet; journalism; media; motion pictures; music; publishing industry; semiconductor; software; telecommunications; television; video games
    • October 2024
    • Course Overview Note

    Risks, Opportunities, and Investments in the Era of Climate Change (ROICC)

    By: George Serafeim
    This course overview note introduces the course Risks, Opportunities, and Investments in the Era of Climate Change to students. View Details
    Keywords: Environment; Innovation; Technology; General Management; Organizational Transformations; Investments; Entrepreneurship; Strategy; Finance; Accounting; Leadership; Climate Change; Environmental Sustainability; Management
    Related
    • June 2020
    • Teaching Note

    Shiseido Acquires Drunk Elephant

    By: Jill Avery
    On October 7, 2019, the Shiseido Group announced that it would acquire clean skincare brand Drunk Elephant for $845 million, a valuation of 8.5 times sales. Did Shiseido pay too much or too little for this brand asset? How much was the Drunk Elephant brand worth and... View Details
    Keywords: Brand Management; Brand Valuation; Brand Equity; Brand Value; Mergers ＆ Acquisitions; Startup; DTC; Brand Portfolio Strategy; Marketing; Marketing Strategy; Brands and Branding; Mergers and Acquisitions; Valuation; Entrepreneurship; Business Startups; Beauty and Cosmetics Industry; Consumer Products Industry; United States; Japan; Asia; North America
    Related
    • April 2013 (Revised November 2015)
    • Case

    Advanced Leadership Pathways: Gilberto Dimenstein and Community Empowerment in Brazil

    By: Rosabeth Moss Kanter, Alexandre Naghirniac, Ai-Ling Jamila Malone and Daniella Suarez
    In 2011, Gilberto Dimenstein, a well-known Brazilian journalist, created a new model that connected disparate resources to revitalize Sao Paulo. He wanted his model to expand across Brazil and the world. Dimenstein covered many of the social issues facing Brazil as a... View Details
    Keywords: Social Change; Websites; Education; Awareness; Marketing Communication; City Innovation; Leadership; Social Enterprise; Social Entrepreneurship; Web Sites; Marketing; City; Brazil
    Related
    • 27 Dec 2010
    • News

    HBS Faculty on 2010's Biggest Business Developments

    • 31 Mar 2021
    • News

    HBS New Venture Competition: Entrepreneurs Adapt in Challenging Times

    • 25 Mar 2016
    • Video

    Michael Skok, Co-Founding Partner, Assemble.VC

    • March 2018 (Revised October 2019)
    • Case

    Yo-Yo Ma and Silkroad

    By: Rohit Deshpandé, Paul A. Gompers and Scott Duke Kominers
    Silkroad—a cross-cultural music collaboration that world-famous cellist Yo-Yo Ma had spearheaded since 1998, was preparing to celebrate its 20th anniversary. In parallel, Ma was stepping back from his role as the organization’s Artistic Director. Silkroad had come of... View Details
    Keywords: Managing Diverse Teams; Leadership Transitions; Global Innovation; Music; Cultural Entrepreneurship; Nonprofit Organizations; Music Entertainment; Leadership; Transition
    Related
    • May 2024
    • Case

    SofMedica Group: Managing Growth

    By: Boris Groysberg and Sarah L. Abbott
    SofMedica Group had expanded from its origins as a medical equipment distributor in Romania to a holding company with four business lines operating in six countries. This expansion had been driven by SofMedica’s mission: to make cutting edge medical technology... View Details
    Keywords: Growth; Healthcare Access; Healthcare; Medical Devices; Medical Equipment ＆ Devices; Medical Care; Eastern Europe; Quality Management System; Health Care and Treatment; Growth Management; Education; Organizational Change and Adaptation; Quality; Leadership; Mission and Purpose; Expansion; Developing Countries and Economies; Technological Innovation; Health Industry; Medical Devices and Supplies Industry; Europe; Romania
    Related
    • Person Page

    Non-academic Talks and Lectures

    Non-academic Talks and Lectures

    1. Harvard Business School Entrepreneurship Conference, March 3, 2005
      Panelist on International... View Details
    • Teaching

    Overview

    By: Brian L. Trelstad
    My teaching focuses on innovation and effectiveness in the social sector. My principal course is on Social Entrepreneurship & Systems Change, and it tries to understand how small teams launch new initiatives to solve big, global, systemic problems. I also teach... View Details
    • December 1986 (Revised February 1993)
    • Case

    Scandinavian Airlines System

    Discusses the fostering of entrepreneurship and innovation in the large corporation. It traces the development and history of Scandinavian Airlines System (SAS) from 1946 to the present with particular emphasis on the leadership of Jan Carlzon, CEO from 1981 to the... View Details
    Keywords: Organizational Change and Adaptation; Leading Change; Innovation and Management; Corporate Entrepreneurship; Organizational Culture; Air Transportation Industry; Scandinavia
    Related
    • 04 May 2015
    • News

    ‘Lean Startup’ Revolution Sweeps Through Business Schools