Publications
Publications
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- All HBS Web
(2,801)
- Faculty Publications (586)
- February 1995 (Revised October 1995)
- Case
Doing Business in a Distributed World: Clients, Servers, and the Stuff in Between
By: Lynda M. Applegate and Geoffrey Bock
Examines business computing as it is evolving in the 1990s. Compares the highly centralized and tightly controlled systems of the past with today's flexible, networked, client/server technology. Serves as an introduction to client/server terminology and technology. View Details
- January 1995 (Revised November 1996)
- Case
Avalon Information Services, Inc.
By: Lynn S. Paine and Wilda White
The Privacy Review Committee of Avalon Information Services must decide how to deal with concerns voiced by its retail supermarket customers about the privacy of consumer data collected through Avalon's point-of-sale data collection program. One customer is proposing... View Details
- October 1994 (Revised November 1994)
- Case
British Airways: Using Information Systems to Better Serve the Customer
By: W. Earl Sasser and Norman Klein
Explores the uses of scanning technology, interactive software, and powerful data bases to assist customer relations representatives in resolving customer complaints. Competitive alliances in international markets are noted, but the focus is on the evolving commitment... View Details
- October 1994
- Supplement
Frito-Lay, Decision Support System Software: Windows Network Version
- October 1994
- Supplement
Frito-Lay, Decision Support System Software: Windows Version
- October 1994 (Revised March 1999)
- Case
Ritz-Carlton: Using Information Systems to Better Serve the Customer
By: W. Earl Sasser, Thomas O. Jones and Norman Klein
Explores the interface of an information system that keeps track of guests and their preferences, and the people systems that deliver multiple services at Ritz-Carlton hotels. The luxury hotel chain's unique service credo and commitment to quality principles are... View Details
- October 1994 (Revised November 1995)
- Case
N.V. Philips Electronics - Currency Hedging Policies
By: Richard F. Meyer
Describes Philips Electronics' policies and problems relating to foreign exchange risk and hedging. Explains centralization versus decentralization of currency hedging, economic role versus transaction role, the difficulties of capturing the necessary information... View Details
- September 1994
- Case
American Airlines: Object Oriented Flight Dispatching Systems
By: F. Warren McFarlan and Espen Andersen
American Airlines Describes has organized and developed their Systems Operation Control (SOC) center in Dallas, from which the day-to-day running of the airline takes place. This case details the decision support system used by the flight dispatchers, and the... View Details
- August 1994 (Revised May 2001)
- Case
ITT Automotive: Global Manufacturing Strategy (1994)
By: Gary P. Pisano and Sharon L. Rossi
ITT Automotive is in the process of developing a new-generation antilock brake system (ABS), designated the MK-20. The case focuses on the level of automation to be used in the production of this new system, and whether all plants should use the same process... View Details
- July 1994
- Case
Microsoft: Multimedia Publications (A)
By: Marco Iansiti and Ellen Stein
Microsoft Corp. has built a highly successful business around computer software (both applications and system software) using a particular organizational structure. Now that the company has chosen to enter the consumer market with a CD-ROM product, how should Microsoft... View Details
- June 1994 (Revised October 1999)
- Background Note
Beer Game, The: Board Version
The beer game is an exercise that demonstrates supply channel dynamics. Simulates the flow of material and information in a simplified channel of beer production and distribution, focusing on the linkages among a beer manufacturer, its distributors, a wholesaler, and a... View Details
- April 1994 (Revised October 2001)
- Case
Mrs. Fields, Inc. (1977 - 1987)
By: Lynda M. Applegate and Keri O. Pearlson
Describes a small company selling freshly baked goods through privately owned specialty stores (each store sells only Mrs. Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage of MIS... View Details
- March 1994
- Case
Intel Corp.: Leveraging Capabilities for Strategic Renewal
By: Christopher A. Bartlett and Ashish Nanda
Traces the history of Intel from its earliest days as a technology-driven memory company to its emergence as an increasingly market-focused microprocessor company with emerging systems capabilities. The focus is on the strategic, organizational, and management... View Details
- January 1994
- Case
ABC Sales and Service Division: A Case Study of Personal and Organizational Transformation
By: D. Quinn Mills, Brock W. Orwig, Janet M. Pumo, Todd C. Stilson and Richard C. Wei
In the midst of dramatic changes in the information systems industry and declining profits at the ABC Co., the vice president in charge of the sales and service division, Jeff, and his managers attempt to transform their division. The transformation gets off to a good... View Details
- July 1993
- Case
Future of Distributed Systems at Aetna, The
By: F. Warren McFarlan and Chris L Marshall
- June 1993
- Case
General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A) and (B) (Abridged)
By: F. Warren McFarlan and Katherine N. Seger
Describes the largest information systems outsourcing agreement in the industry from the perspectives of both companies involved in the deal. View Details
- May 1993 (Revised October 1995)
- Case
Connor Formed Metal Products
By: Lynda M. Applegate, Donna B. Stoddard and Melinda Conrad
Connor Formed Metal Products was a small, privately owned manufacturer of custom metal springs and stampings. Since becoming president in 1984, Bob Sloss had implemented many changes to the company's organizational structure, management control systems, and information... View Details
- April 1993 (Revised May 1994)
- Case
General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A)
By: F. Warren McFarlan and Katherine Seger
Designed to generate discussion on the issues of outsourcing from the perspective of a firm thinking about turning over its IS activities to a third-party vendor. View Details
Keywords: Management Systems; Management Style; Information Technology; Job Cuts and Outsourcing; Business Strategy; Economic Systems; Business or Company Management; Organizational Change and Adaptation; Business Processes; Employment; Emerging Markets; Activity Based Costing and Management; Information Technology Industry; Information Technology Industry
- January 1993 (Revised February 1994)
- Background Note
New Information Systems Leaders: A Changing Role in a Changing World
By: Lynda M. Applegate and Joyce J. Elam