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Show Results For
- All HBS Web
(2,344)
- People (5)
- News (299)
- Research (1,829)
- Multimedia (8)
- Faculty Publications (1,503)
- November 2017 (Revised October 2018)
- Case
Brandless: Disrupting Consumer Packaged Goods
By: Jill Avery
Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious products delivered directly to their homes with the simplicity of one fixed $3 price point that promised an... View Details
Keywords: Brand; Brand Management; Retailing; Retailing Industry; Private Label; Direct To Consumer Marketing; Ecommerce; Digital Marketing; Consumer Packaged Goods; Startup; Marketing; Marketing Strategy; Disruption; Food; Product Marketing; Marketing Channels; Consumer Behavior; Brands and Branding; Venture Capital; E-commerce; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; North America
Avery, Jill. "Brandless: Disrupting Consumer Packaged Goods." Harvard Business School Case 518-044, November 2017. (Revised October 2018.)
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
Initially Snapple had very little supermarket coverage. Instead, it flowed through the so-called cold channel: small distributors serving hundreds of thousands of lunch counters and delis, which sold single-serving refrigerated View Details
- 01 Jun 2018
- News
Ink: Alumni Books and Recommendations
of male HBS grads to the executive office was not easy, but for women still unwelcomed above the glass ceiling in the ’70s, getting there was especially difficult. “She was one smart, sharp cookie,” says a classmate of Ellen Marram (MBA 1970), a marketing whiz who... View Details
- April 2020 (Revised June 2020)
- Case
Oriental Land Co., Ltd.—Tokyo Disney Resort
By: Ramon Casadesus-Masanell and Akiko Kanno
This case describes the history of Oriental Land Co. Ltd.’s (OLC's) Tokyo Disney Resort (TDR), its operations, the extent of vertical integration, and the challenges it faced in 2018 as OLC's chairman and CEO, Toshio Kagami, contemplated how best to deal with... View Details
Keywords: Strategy For Multi-business Firm; Business Models; Growth; Theme Parks; Disney; Disney Parks; Licensing; Royalties; Two-part Tariffs; Oriental Land Co.; Tokyo Disneyland; Tokyo DisneySea; Tokyo Disney Resort; Tokyo Disney; Growth Strategy; Hotels; Hotel Industry; Partnership; Development; Attractions; Rides; Urayasu; Kagami; Congestion; Pricing; Amusement Parks; Amusement Park Industry; Brand; Branding; History; OLC; Corporate Strategy; Competitive Strategy; Business History; Price; Retention; Growth and Development; Growth and Development Strategy; Brands and Branding; Agreements and Arrangements; Contracts; Operations; Vertical Integration; Problems and Challenges; Partners and Partnerships; Business Strategy; Expansion; Rail Transportation; Transportation Networks; Accommodations Industry; Entertainment and Recreation Industry; Tourism Industry; Asia; Japan; Tokyo; United States
Casadesus-Masanell, Ramon, and Akiko Kanno. "Oriental Land Co., Ltd.—Tokyo Disney Resort." Harvard Business School Case 720-460, April 2020. (Revised June 2020.)
- October 1995 (Revised January 1998)
- Case
Heineken N.V.: Global Branding and Advertising
By: John A. Quelch
Heineken managers are evaluating the results of the research projects designed to identify the values of the Heineken brand and to translate these into effective advertising messages. View Details
Keywords: Value; Advertising Campaigns; Globalization; Brands and Branding; Food and Beverage Industry
Quelch, John A. "Heineken N.V.: Global Branding and Advertising." Harvard Business School Case 596-015, October 1995. (Revised January 1998.)
- February 2001 (Revised May 2001)
- Teaching Note
Balance, Inc. (A) and (B) TN
By: Richard G. Hamermesh and Michele Lutz
Teaching Note for (9-801-169) and (9-801-170). View Details
- Web
Published CSV Cases - Institute For Strategy And Competitiveness
locally produced raw materials, and work with local farmers to increase productivity. By the late 1990s, however, the entire processed food and View Details
- February 2018 (Revised March 2019)
- Case
Sandlands Vineyards
By: Benjamin C. Esty and Gregory Saldutte
Approximately 80% of the wineries in the U.S. break even or lose money. An even greater percentage lose money on an economic basis (i.e., after a charge for the cost of equity). Tegan Passalacqua is a successful, young, Californian winemaker who specializes in making... View Details
Keywords: Wine; Winery; Vineyard; Market Attractiveness; Porter's 5 Forces; Capital Investment; Industry Attractiveness; Performance Analysis; Agriculture; Entrepreneurship; Business Strategy; Competitive Strategy; Competitive Advantage; Vertical Integration; Segmentation; Food; Supply Chain; Industry Structures; Five Forces Framework; Retail Industry; Retail Industry; United States; California; Napa Valley
Esty, Benjamin C., and Gregory Saldutte. "Sandlands Vineyards." Harvard Business School Case 718-438, February 2018. (Revised March 2019.)
- December 2011
- Case
Keurig and Green Mountain Coffee Roasters
Provides background information for a negotiations exercise in which students will represent either Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution, or Green Mountain Coffee Roasters (GMCR), a fast-growing premium coffee... View Details
Marshall, Paul W., Thomas R. Eisenmann, Shikhar Ghosh, and Lauren Barley. "Keurig and Green Mountain Coffee Roasters." Harvard Business School Case 812-101, December 2011.
- 05 Nov 2021
- Op-Ed
Is the Business World Finally Ready for the Wisdom of Shibusawa?
Eiichi Shibusawa continues to gain influence in Japan—even though he died almost a century ago. Japan’s government announced earlier this year that the 19th century business leader would be the face on 10,000 yen ($90) bank notes—the highest value denomination in... View Details
- September 1994 (Revised October 1994)
- Case
Guinness PLC
By: Ray A. Goldberg and Grant Kelley
Changing demographics, new types of competition, and new attitudes toward alcoholic beverages force the company to rethink priorities. View Details
Keywords: Transformation; Demographics; Product Positioning; Competitive Strategy; Food and Beverage Industry
Goldberg, Ray A., and Grant Kelley. "Guinness PLC." Harvard Business School Case 595-021, September 1994. (Revised October 1994.)
- 11 Jan 2016
- Blog Post
Meet the Business and Environment Initiative
The exclusive event brought together HBS faculty, alumni leaders, and industry experts for two days of rigorous discussions on resource constraints, food waste, consumer... View Details
- Web
Sample Student Projects - Institute For Strategy And Competitiveness
Cluster (2010) The North Carolina Furniture Cluster (2009) Automotive Cluster in Michigan USA (2009) Washington D.C. Information Technology and Services Cluster (2008) The Chicago Processed Food Cluster... View Details
- 10 Jan 2024
- Research & Ideas
Technology and COVID Upended Tipping Norms. Will Consumers Keep Paying?
If you’ve recently ordered food or coffee on an app, you’re probably familiar with the prompt to tip your barista, delivery driver, or sandwich maker. Or even more commonly, when ordering at a casual dining counter, you’ve been asked to... View Details
Keywords: by Anna Lamb, Harvard Gazette
- Fast Answer
Black Business Leaders and Entrepreneurship
education, and veteran status. See list of survey subjects. United States Census: Business View Details
- December 2010
- Supplement
Restaurant Valuation: O'Charley's and AFC (CW)
This is a spreadsheet of the Exhibits for case 111-081, restaurant Valuation: O'Charley's and AFC. View Details
- 18 Jul 2023
- Cold Call Podcast
Diversity and Inclusion at Mars Petcare: Translating Awareness into Action
- November 2009 (Revised March 2013)
- Case
PureCircle
By: David E. Bell and Aldo Sesia
In December 2008, the U.S. Food and Drug Administration (FDA) determined that high-purity Rebaudioside A (Reb A), a natural and calorie-free product that a young company named PureCircle manufactured from the Stevia plant, could be used in beverages, foods, and as a... View Details
Keywords: Customer Relationship Management; Investment; Globalization; Leadership; Risk Management; Product Launch; Production; Performance Productivity; Business and Shareholder Relations; Food and Beverage Industry; United States
Bell, David E., and Aldo Sesia. "PureCircle." Harvard Business School Case 510-032, November 2009. (Revised March 2013.)
- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
underlying framework that compels such partnerships as between a food bank in Mexico and a supermarket in the United States, providing insights into the DNA of a successful collaboration that are broadly... View Details
- November 2006
- Case
Organics: Coming Center Stage?
By: James E. Austin and Reed Martin
The organics movement has certainly come a long way. From hippie farming communes and a scattering of natural food stores in the 1960s, organics outgrew its origins as a counterculture curiosity of the 1970s to become the fastest growing segment of the food industry in... View Details