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- All HBS Web (766)
- Faculty Publications (37)
- 05 May 2003
- Research & Ideas
How Bank of America Turned Branches into Service-Development Laboratories
Companies often use rigorous R&D processes to guide new product development, but are much less scientific when it comes to creating services. Not Bank of America, which has turned Atlanta-area branches into consumer laboratories.... View Details
- 01 Mar 2004
- Lessons from the Classroom
Mission to Mars: It Really Is Rocket Science
the "Faster, Better, Cheaper" initiative, and what did it try to achieve? A: FBC was a response to rising development costs and the high-profile failures of several missions in the late 1980s and early 1990s. Its aim was to move... View Details
Keywords: by Sean Silverthorne
- 23 Jul 2024
- In Practice
The New Rules of Trade with China: Navigating Tariffs, Turmoil, and Opportunities
cases escalate, tariffs placed on Chinese exports by former President Trump. This move is emblematic of a global turn toward protectionism and trade restrictions in the last decade. Businesses have taken diverse approaches in adapting to... View Details
- 01 Mar 2018
- News
Case Study: On the Record
in revenue—as much as 18 percent of all physical music sales. Consumers covet vinyl as a piece of tangible art in a digital age, but for the indie bands selling those records, it’s not about nostalgia, says Caren Kelleher (MBA 2010). “For... View Details
Keywords: April White
- 19 May 2009
- First Look
First Look: May 19, 2009
Working PapersDon't Just Survive—Thrive: Leading Innovation in Good Times and Bad (revised) Authors:Lynda M. Applegate and Bruce Harreld Abstract Battered by contracting markets and frozen credit, many businesses today are fighting for... View Details
Keywords: Martha Lagace
- 10 Jul 2017
- Op-Ed
Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos
Consumers delight in using smartphones to record their experiences and surroundings, but for businesses, such devices present tricky challenges. Suppose a customer encounters a hair in her food, a spill in an aisle, or a rude clerk.... View Details
- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
relationships between disparate data sets and then assess the significance of conclusions reached. Fast Start to Career Success: Making the Most of Your First Job By Ron Kurtz (MBA 1967) Outskirts Press Your first job is a time to develop... View Details
- Web
Bringing a Taste of Japan to the World - Global Activities 2020
and Yasu Sasago (both MBA 2020), at far right, with team members at the 2019 pop-up ramen event in Cambridge. “I realized I was a pretty good ramen cook,” says Sasago, who craved the authentic noodle dish he enjoyed back home in Japan and... View Details
- 01 Feb 1999
- News
Newman's Own Brand of Charity
We're on their radar now, so in order to survive with the bigger brands, we need to grow." In the interest of survival, Newman is a recent - albeit reluctant - convert to the concept of "noisy philanthropy." Research has indicated that most View Details
- 25 Jul 2005
- Research & Ideas
An Organization Your Customers Understand
consumer products. Finally, a series of cubes represents major customers. The shapes lie scattered on your desk. Your job is to fit the pieces together. Do you place the spheres on top of the blocks so that functions report to the... View Details
Keywords: by Robert Simons
- 01 Feb 2000
- News
Financial Services 24/7
Professor of Business Administration. "There are many challenges for firms in figuring out how to position themselves," notes Crane, who has taught finance and banking at HBS for many years. As consumers get more accustomed to using their... View Details
Keywords: Susan Young
- 21 Jul 2015
- First Look
First Look: July 21, 2015
Publications In press Organizational Behavior and Human Decision Processes When Doing Good Is Bad in Gift-giving: Mis-predicting Appreciation of Socially-responsible Gifts By: Cavanaugh, A., F. Gino, and G.J. Fitzsimons Abstract—Gifts... View Details
Keywords: Sean Silverthorne
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
price remains a primary determinant of whether a consumer will buy a product, free shipping provides an added enhancement for online merchants to consider. Shoppers are only one-tenth as sensitive to increases in shipping fees as they are... View Details
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
crunching. Acxiom, say analysts, has constructed the world's largest consumer database. Nearly 25,000 servers track data on 700 million consumers worldwide, including most US consumers, assembling... View Details
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
Disrupting Consumer Packaged Goods Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered View Details
Keywords: Dina Gerdeman
- 14 Feb 2021
- Blog Post
Celebrating Love @ HBS in 2021
during my freshman year and his sophomore year at Indiana University. We fell in love through ping pong games (I always lost), late night fast food runs, weekends exploring state parks, Bible studies, and service trips. We survived a year... View Details
- 01 Mar 2006
- News
Drive-In Nation
automakers, but a psychological one,” Salter observes. “It required altering long-established methods, traditions, and ways of thinking. It comes down to this: How do you rewrite all the implicit, explicit, and inefficient contracts and relationships that comprise the... View Details
- 02 Aug 2010
- Research & Ideas
Modern Indian Art: The Birth of a Market
categories. Such comparability and equivalence of attributes makes it easier for consumers and other market participants to judge the relative value of the goods within the category based on shared... View Details
Keywords: by Sean Silverthorne
- 28 May 2019
- News
Alumni Achievement Awards 2019
no.” Fast money: “My husband, Barry, and I raised a million dollars in two weeks to start Bluemercury in 1999. The initial idea was to build an e-commerce company, but then we changed course and focused on freestanding beauty stores where... View Details
- 14 Feb 2005
- Research & Ideas
The World in Your Palm?
As makers of everything engage in an all-out features war to cram the most services, accessories, and functions into a single product, the real question for many is this: Does the consumer really want an all-in-one digital device? A panel... View Details
Keywords: by Sean Silverthorne