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Show Results For
- All HBS Web
(979)
- People (2)
- News (238)
- Research (655)
- Events (3)
- Multimedia (3)
- Faculty Publications (147)
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
clothes rather than an elegant outfit to a luxury boutique, or wearing sneakers to a professional event. In The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity—an article appearing in the June 2014 Journal of View Details
- 06 Apr 2007
- What Do You Think?
Will Market Forces Stop Global Warming?
involvement, and commented on the role of market forces. A number of you expressed the hope that the private sector can provide adequate response to a problem that is either real or increasingly perceived to be so. Commenting that "Heating costs go up, the View Details
- 01 Apr 2000
- News
HBS Alumni Association Board of Directors: President's Report
This year's committees are Club Relations, chaired by Amelie Vecchione (MBA '84); Online Services for Alumni, chaired by Michael V. Jennings (MBA '68); and Continuing Education for Alumni, chaired by Susan Luick Good (MBA '71). Each committee View Details
Keywords: Edmund A. Hajim (MBA '64)
- 22 Jan 2019
- Blog Post
Balancing the Ideal with the Real: Conveying Corporate Culture to Candidates
talent,” he believes, “you have to let them know what they’re really getting into. I look at it from their point of view: regardless of which team you’re joining, you want to go in with a clear understanding of what the company expects... View Details
Keywords: Consumer Products / Retail
- 01 Jun 2012
- News
Made in the USA
30 seconds,” recalls the feisty octogenarian. “I had spent previous summers hauling up 125-pound, wooden lobster traps, so my upper body strength exceeded his.” Summers spent lobstering in Gloucester, Massachusetts, and a competitive... View Details
- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
that of 26,974 nonparticipants. Online consumers increasingly expect their content to be free.Photo: iStockPhoto After evaluating 4.4 million blog posts for content and quality—measured by a blog post's... View Details
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
among many consumers than any political party, trade union, church, or mosque. Indeed, Starbucks founder Howard Schultz sought to make his coffee shops the "third place" in our lives, after home and work. Marketing is an... View Details
- 19 May 2020
- Research & Ideas
Why Privacy Protection Notices Turn Off Shoppers
By now, it’s an expected right-of-passage. As you enter credit card information for an online purchase, up pops two familiar words: “Privacy Notice.” Does seeing those words make you more confident about the transaction, knowing that the... View Details
- 30 Sep 2024
- News
The Making of a Streaming Sensation
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: When the Netflix series Geek Girl debuted this summer, it quickly became the second most-watched show globally on the platform. Based on the young adult book series by author Holly Smale about... View Details
- Profile
Adam Kanner
live events without cannibalizing full price tickets or hurting the brand, he could fill a huge market niche. In 2009, Kanner, MBA ‘98, started ScoreBig, an online ticketing service with a “name-a-ticket-price” model that allows View Details
- 05 Aug 2010
- What Do You Think?
What Is Customer Opinion Good For?
and how. It's about understanding consumer needs, not asking them what they want." Several questioned the way some think about the development of products of any type in a rapidly changing business environment. As V. P. Kochikar put it,... View Details
- 07 Mar 2007
- Research & Ideas
How Do You Value a “Free” Customer?
the same over time? Does it increase or decrease? A: Customer value changes over time, and in our data we find that the value is increasing over time. In general, we expect customer value to initially increase as the firm grows and later... View Details
- 23 Apr 2001
- Research & Ideas
Market Research Meets the “People Factor”
kinds of research. Managers should keep researchers abreast of what kinds of decisions will be made and what role the research results will play in those decisions. After the results are in, if the managers and research companies expect... View Details
Keywords: by Martha Lagace
- 03 Aug 2016
- Research & Ideas
Ominous Background Music Is Bad for Sharks
and Ayelet Gneezy. In a series of experiments, researchers found that music has the power to influence public perceptions of sharks. Source: Shutterstock Sharks are in dire need of conservation efforts. Some 100 million sharks are killed annually, far View Details
- 01 Apr 1999
- News
Short Takes
competitive edge. As one example of a winning strategy, Nolan cites Cisco Systems, a twelve-year-old company that makes routers for networks. In 1998, Cisco reached a market value exceeding $100 billion in record-breaking time. It did so,... View Details
Keywords: Eileen K. McCluskey
- 08 Apr 2008
- First Look
First Look: April 8, 2008
broken down with the signing deadline less than 24 hours away (if Dice-K is not signed by the deadline, he must return to Japan for a year). How high should the Red Sox be willing to go with their offer? What are the alternatives if they fail to sign Dice-K? What kind... View Details
Keywords: Martha Lagace
- 13 Oct 2015
- Research & Ideas
Does Business Get Done the Same Way in Emerging and Developed Countries?
whether you can buy T Mobile? The U.S. Department of Justice. Who decided it was a good idea to send consumers a text message before they exceeded data limits on their cell phones? The Federal Communications... View Details
Keywords: by Sean Silverthorne
- 19 Oct 2017
- Research & Ideas
How Charitable Organizations Can Thwart Excuses for Not Giving
motivations for prosocial behavior, such as volunteering and charitable giving. These insights are important not only for nonprofits trying to motivate donors to give, but also for almost any company that wants to convince consumers the... View Details
Keywords: by Michael Blanding
- 01 Dec 2020
- News
Finding The Right Patient-Provider Match
Kyruus’s search engine enables consumers to find the best providers for their health care needs. Since he was eight years old, Graham Gardner, MD (MBA 2007) knew he wanted to be a doctor. Once he completed his training as a cardiologist,... View Details
Keywords: Susan Young
- 01 Apr 2002
- News
Stocking Up Can Build Customer Value
customer's expected value of a transaction - the difference between the price the customer is willing to pay and the store's price (the magnitude of the perceived "bargain"), multiplied by the likelihood the customer will find the item in... View Details