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  • All HBS Web  (1,962)
    • People  (19)
    • News  (569)
    • Research  (1,130)
    • Events  (5)
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  • All HBS Web  (1,962)
    • People  (19)
    • News  (569)
    • Research  (1,130)
    • Events  (5)
    • Multimedia  (23)
  • Faculty Publications  (883)
← Page 25 of 1,962 Results →
  • June 1994 (Revised August 1994)
  • Case

Cunard Line Ltd.: Managing Integrated Marketing Communications

By: Stephen A. Greyser
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details
Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry
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Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
  • January 2012 (Revised March 2013)
  • Case

Ctrip: Scientifically Managing Travel Services

By: David A. Garvin and Nancy Hua Dai
Ctrip is a $437 million Chinese on-line travel services company with a scientific, data driven approach to management. The case explores Ctrip's founding and early growth, its expansion into multiple market segments including hotel reservations, air ticketing, leisure... View Details
Keywords: Scientific Management; Data-driven Management; Management; Expansion; Business Growth and Maturation; Market Entry and Exit; Mathematical Methods; Business Processes; Information Management; Travel Industry; China
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Garvin, David A., and Nancy Hua Dai. "Ctrip: Scientifically Managing Travel Services." Harvard Business School Case 312-092, January 2012. (Revised March 2013.)
  • 09 Apr 2016
  • Blog Post

Meet The HBS Sound Society

entertainment powerhouse on campus. It all starts with the students. One of the goals of the club has been to showcase the amazing talent that HBS students possess. We’ve hosted Pub Night and Spangler Night... View Details
Keywords: Entertainment / Media / Sports
  • Article

Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures

By: Anita Elberse and Jehoshua Eliashberg
Keywords: Supply and Industry; Product; Markets; Film Entertainment; Entertainment and Recreation Industry; Entertainment and Recreation Industry
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Elberse, Anita, and Jehoshua Eliashberg. "Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures." Marketing Science 22, no. 3 (Summer 2003): 329–354.
  • April 2005 (Revised September 2005)
  • Case

Pegasus Capital: The Musimundo Decision

By: Michael Chu and Barbara Zepp Larson
The five managing directors of Pegasus Capital were meeting in June 2003 to make a go/no-go decision regarding the investment of Musimundo, one of the largest entertainment retailers in Argentina. Just four days before the planned closing of the sale, Pegasus' 50%... View Details
Keywords: Acquisition; Debates; Decision Choices and Conditions; Economic Slowdown and Stagnation; Financial Crisis; Music Entertainment; Investment; Business or Company Management; Risk and Uncertainty; Opportunities; Entertainment and Recreation Industry; Argentina
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Chu, Michael, and Barbara Zepp Larson. "Pegasus Capital: The Musimundo Decision." Harvard Business School Case 305-093, April 2005. (Revised September 2005.)
  • 06 Dec 2016
  • First Look

December 6, 2016

Leisure Time Become a Status Symbol By: Bellezza, Silvia, Neeru Paharia, and Anat Keinan Abstract—While research on conspicuous consumption has typically analyzed how people spend money on products that... View Details
Keywords: Sean Silverthorne
  • August 2012 (Revised February 2017)
  • Case

Porto Adriatico

By: Arthur I Segel
In March 2012, Jack Dawkins is in the early stages of leading the development of an old navy yard in Croatia into a mixed-use waterfront community of residences, hotel rooms, shops and dining. Catering to those arriving by superyachts and other leisure boats, and set... View Details
Keywords: Real Estate; Project Finance; Projects; Planning; Real Estate Industry; Croatia
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Segel, Arthur I. "Porto Adriatico." Harvard Business School Case 213-024, August 2012. (Revised February 2017.)
  • 26 Oct 2017
  • Research Event

In an Era of 'Fake News,' What is the Future of Advertising and Publishing?

Young’s media and entertainment practice put it, “The consumers have already taken all the pieces apart.” Anand summed up what is apparent now, but wasn’t obvious when the internet was created: “The power of... View Details
Keywords: by Jen Deaderick; Media & Broadcasting; Journalism & News
  • July 2020
  • Case

Driving Transformation at the Majid Al Futtaim Group

By: Suraj Srinivasan and Esel Çekin
The case opens with Alain Bejjani, CEO of Majid Al Futtaim (MAF) Holding, anticipating on the Group’s next phase in the multi-year transformation journey and reflecting on the initiatives he implemented to create the Group’s growth-oriented culture. Founded in 1995,... View Details
Keywords: Transformation; Organizational Change and Adaptation; Organizational Culture; Growth and Development Strategy; Retail Industry; United Arab Emirates; Middle East; Dubai
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Srinivasan, Suraj, and Esel Çekin. "Driving Transformation at the Majid Al Futtaim Group." Harvard Business School Case 121-002, July 2020.
  • Web

Navigating Your Worth: AI, Negotiations, and the Nature of Expertise - Course Catalog

the creative expertise, as a function of negotiated rights. By examining the music industry and Hollywood entertainment industry, we explore how technology does not define the winners View Details
  • 11 Apr 2025
  • Video

HBS Alumni Career Video | Michael Rodriguez (MBA 2019)

  • 04 Dec 2007
  • Working Paper Summaries

Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations

Keywords: by Feng Zhu & Marco Iansiti; Entertainment & Recreation
  • 2011
  • Article

Strategic Change and the Jazz Mindset: Exploring Practices That Enhance Dynamic Capabilities for Organizational Improvisation

By: Ethan S. Bernstein and Frank J. Barrett
How can leaders adopt a mindset that maximizes learning, remains responsive to short-term emergent opportunities, and simultaneously strengthens longer-term dynamic capabilities of the organization? This chapter explores the organizational decisions and practices... View Details
Keywords: Dynamic Capabilities; Strategic Change; Jazz; Jazz Mindset; Improvisation; Innovation; Change Management; Collaborative Innovation and Invention; Innovation and Management; Innovation Leadership; Knowledge Use and Leverage; Leading Change; Leadership Style; Leadership; Management; Management Style; Organizational Change and Adaptation; Organizational Culture; Organizations; Creativity; Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States; Japan; Taiwan; Europe; Asia
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Bernstein, Ethan S., and Frank J. Barrett. "Strategic Change and the Jazz Mindset: Exploring Practices That Enhance Dynamic Capabilities for Organizational Improvisation." Research in Organizational Change and Development 19 (2011): 55–90.
  • 17 May 2023
  • Video

Getting to Know 2023 Class Day Student Speaker Adán Acevedo

  • February 2022 (Revised October 2022)
  • Case

P.T. Barnum: Changing the World

By: Robert Simons and Shirley Sun
This case describes the life of P.T. Barnum, widely considered to the be the father of modern advertising and marketing. Barnum showed his genius for business early, selling lottery tickets and confections from his father’s store. He went on to found a famous museum of... View Details
Keywords: Entertainment; Entrepreneurship; Personal Characteristics; Marketing; Success; Values and Beliefs; Mission and Purpose; Entertainment and Recreation Industry; United States; Europe
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Simons, Robert, and Shirley Sun. "P.T. Barnum: Changing the World." Harvard Business School Case 122-076, February 2022. (Revised October 2022.)
  • 14 Jun 2013
  • Talk

Why Business Can Be Good at Solving Social Problems

By: Michael E. Porter

Why do we turn to nonprofits, NGOs and governments to solve society's biggest problems? Michael Porter admits he's biased, as a business school professor, but he wants you to hear his case for letting business try to solve massive problems like climate change and... View Details

Keywords: Creating Shared Value; Strategy; Value Creation; Corporate Social Responsibility and Impact; Profit; Scotland
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Porter, Michael E. "Why Business Can Be Good at Solving Social Problems." TEDGlobal, TED, London, United Kingdom, June 14, 2013.
  • February 2011
  • Supplement

Dataset for "Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel" (CW)

By: Dennis Campbell and Francisco de Asis Martinez-Jerez
Datasets of gaming and hotel customers to perform analysis for the case. View Details
Keywords: Analytics and Data Science; Games, Gaming, and Gambling; Las Vegas
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Campbell, Dennis, and Francisco de Asis Martinez-Jerez. Dataset for "Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel" (CW). Harvard Business School Spreadsheet Supplement 111-711, February 2011.
  • 16 Jun 2015
  • News

With Heat future uncertain, Wade studying up on business

  • 30 Aug 2021
  • News

How to Buy A Little Happiness, No Matter How Much Money You Have

  • April 2007 (Revised April 2011)
  • Teaching Note

Slots, Tables, and All that Jazz: Managing Customer Profitability at the MGM Grand Hotel (TN)

By: Dennis Campbell and Francisco de Asis Martinez-Jerez
Teaching note to 106029. View Details
Keywords: Games, Gaming, and Gambling; Customers; Profit; Accommodations Industry
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Campbell, Dennis, and Francisco de Asis Martinez-Jerez. "Slots, Tables, and All that Jazz: Managing Customer Profitability at the MGM Grand Hotel (TN)." Harvard Business School Teaching Note 107-072, April 2007. (Revised April 2011.)
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