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  • All HBS Web  (2,746)
    • People  (11)
    • News  (496)
    • Research  (1,672)
    • Events  (20)
    • Multimedia  (3)
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Show Results For

  • All HBS Web  (2,746)
    • People  (11)
    • News  (496)
    • Research  (1,672)
    • Events  (20)
    • Multimedia  (3)
  • Faculty Publications  (678)
← Page 25 of 2,746 Results →
  • June 1994 (Revised August 1994)
  • Case

Cunard Line Ltd.: Managing Integrated Marketing Communications

By: Stephen A. Greyser
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details
Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry
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Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
  • May–June 2015
  • Article

Television Advertising and Online Shopping

By: Jura Liaukonyte, Thales Teixeira and Kenneth Wilbur
Media multitasking competes with television advertising for consumers' attention, but it also may facilitate immediate and measurable response to some advertisements. This paper explores whether and how television advertising influences online shopping. We construct a... View Details
Keywords: Content Analysis; Difference-in-differences; Internet; Media Multitasking; Online Purchases; Advertising; Advertising Industry; United States
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Liaukonyte, Jura, Thales Teixeira, and Kenneth Wilbur. "Television Advertising and Online Shopping." Marketing Science 34, no. 3 (May–June 2015): 311–330.
  • January – February 2011
  • Article

How to Design a Winning Business Model

By: Ramon Casadesus-Masanell and Joan E. Ricart
Most executives believe that competing through business models is critical for success, but few have come to grips with how best to do so. One common mistake is enterprises' unwavering focus on creating innovative models and evaluating their efficacy in standalone... View Details
Keywords: Business Model; Design; Strength and Weakness; Competitive Strategy; Competitive Advantage
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Casadesus-Masanell, Ramon, and Joan E. Ricart. "How to Design a Winning Business Model." Harvard Business Review 89, nos. 1-2 (January–February 2011): 100–107.
  • 24 Nov 2003
  • Research & Ideas

Boards and Corporate Governance: A Balanced Scorecard Approach

Companies can create shareholder value through more effective governance, and through boards that do not simply ensure compliance, but focus their time and efforts on the most critical strategic areas. Past board results have often not... View Details
Keywords: Re: Robert S. Kaplan & Krishna G. Palepu
  • 2010
  • Chapter

The Impact of Employer Matching on Savings Plan Participation under Automatic Enrollment

By: John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian
Existing research has documented the large impact that automatic enrollment has on savings plan participation. All the companies examined in these studies, however, have combined automatic enrollment with an employer match. This raises a question about how effective... View Details
Keywords: Motivation and Incentives; Consumer Behavior; Personal Finance; Investment Funds; Microeconomics; Compensation and Benefits
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Beshears, John, James J. Choi, David Laibson, and Brigitte C. Madrian. "The Impact of Employer Matching on Savings Plan Participation under Automatic Enrollment." In Research Findings in the Economics of Aging, edited by David A. Wise, 311–327. Chicago: University of Chicago Press, 2010.
  • 02 Jan 2007
  • Research & Ideas

Most Popular Articles of 2006

anything having to do with globalization. But in 2006, some new areas of HBS faculty research began to emerge that also struck a chord with readers. These included the business of open source, how network View Details
Keywords: by Sean Silverthorne
  • 2025
  • Working Paper

Tracking the Short-Run Price Impact of U.S. Tariffs

By: Alberto Cavallo, Paola Llamas and Franco Vazquez
This paper examines the short-run impact of the 2025 U.S. tariffs on consumer prices using a unique integration of high-frequency retail pricing data, product-level country-of-origin information, and detailed tariff classifications. By linking daily prices from major... View Details
Keywords: Tariffs; Trade; Price; Inflation and Deflation
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Cavallo, Alberto, Paola Llamas, and Franco Vazquez. "Tracking the Short-Run Price Impact of U.S. Tariffs." Working Paper, April 2025.
  • 16 Mar 2015
  • Research & Ideas

Advice on Advice

opinions implicitly and discount others, especially if they suggest a different direction or approach,'" Garvin says. "They see such advice as a threat to their expertise." Yet the advice-giver may also play a role in the... View Details
Keywords: by Dina Gerdeman
  • October 2023
  • Case

Kevin O'Leary: Building a Brand in Shark-infested Waters

By: Reza Satchu and Patrick Sanguineti
For more than fifteen years, successful Canadian entrepreneur and investor Kevin O’Leary had developed his brand into a global powerhouse. Since his first appearance on the Canadian television program Dragons’ Den in 2006 and his meteoric rise to stardom through the... View Details
Keywords: Personal Brand; Crisis; Brands and Branding; Entrepreneurship; Crisis Management; Social Media; Public Opinion; Power and Influence; Financial Services Industry
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Satchu, Reza, and Patrick Sanguineti. "Kevin O'Leary: Building a Brand in Shark-infested Waters." Harvard Business School Case 824-095, October 2023.
  • Research Summary

Simultaneous Distinction, Democratization and Omnivorism Effects: A Longitudinal Analysis of Dynamic Symbolic Boundaries in Counterfeit Consumption Networks

Sociologists have long examined the interactive relationship between social structure, taste and power.  This literature has overwhelmingly fallen into three, ostensibly competing, theoretical “camps”: Distinction, where high-status consumers use... View Details
  • September 2017
  • Case

NBCUniversal Telemundo: Transforming Latino Television

By: Henry W. McGee, Carin-Isabel Knoop and Christine Snively
In August 2017, Cesar Conde, chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, considered how the Miami-based Spanish-language TV network Telemundo could succeed in a rapidly shifting media landscape. Over the past few years,... View Details
Keywords: Television Industry; Television Advertising; Broadcasting; Telecommunications; Internet; Television Entertainment; Internet and the Web; Advertising; Digital Platforms; Digital Marketing; Telecommunications Industry; Media and Broadcasting Industry; Miami
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McGee, Henry W., Carin-Isabel Knoop, and Christine Snively. "NBCUniversal Telemundo: Transforming Latino Television." Harvard Business School Case 318-018, September 2017.
  • 05 Sep 2006
  • Working Paper Summaries

International Financial Integration and Entrepreneurship

Keywords: by Laura Alfaro & Andrew Charlton
  • 2017
  • Working Paper

A Welfarist Role for Nonwelfarist Rules: An Example with Envy

By: Matthew Weinzierl
I propose and formalize an argument for why economists working in the welfarist normative tradition should include nonwelfarist principles in how they judge economic policy. The key idea behind this argument is that the world is too complex, and our ability to model it... View Details
Keywords: Ethics; Policy; Economics
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Weinzierl, Matthew. "A Welfarist Role for Nonwelfarist Rules: An Example with Envy." Harvard Business School Working Paper, No. 17-021, September 2016. (Revised July 2017.)
  • 03 Mar 2011
  • Research & Ideas

HBS Faculty on Revolution in the Middle East and North Africa

lens of their research. Deepak Malhotra The US response to events in the Middle East and North Africa needs to be guided by three key tenets of effective diplomacy. First, diplomacy needs to consider our enemies tomorrow, not just our... View Details
Keywords: Re: Deepak Malhotra; Energy; Utilities
  • 16 Apr 2007
  • Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

situation where a smaller number of peers elect to share, and this would end up negatively affecting download speed. We show that this is not the case. It turns out that the behavior of peers is independent of the state of broadband technology. Therefore, only the... View Details
Keywords: by Sean Silverthorne; Music
  • 18 Mar 2008
  • First Look

First Look: March 18, 2008

Economic Activity.") Abstract This paper examines the effect of foreign direct investment (FDI) on growth by focusing on the complementarities between FDI in flows and financial markets. In our earlier... View Details
Keywords: Martha Lagace
  • October 2010
  • Article

The Emerging Capital Market for Nonprofits

By: Robert S. Kaplan and Allen S. Grossman
Many of our largest and most successful companies today did not exist 50 years ago. During this same time interval, companies that ranked among top in the 1960s have disappeared, been merged out of existence, or become much smaller presences in the U.S. industrial... View Details
Keywords: Capital Markets; Investment Funds; Philanthropy and Charitable Giving; Corporate Accountability; Management Practices and Processes; Infrastructure; Corporate Social Responsibility and Impact; Performance Effectiveness; Nonprofit Organizations
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Kaplan, Robert S., and Allen S. Grossman. "The Emerging Capital Market for Nonprofits." Harvard Business Review 88, no. 10 (October 2010).
  • December 2012
  • Article

Estimating the Value of Connections to Vice-President Cheney

By: Rakesh Khurana, Raymond Fisman, Julia Galef and Yongxiang Wang
We estimate the market valuation of personal ties to Richard Cheney. Our proxies for personal ties are based on corporate board linkages that are prevalent in the network sociology literature. We consider a number of distinct political and personal events that either... View Details
Keywords: Event Analysis; Political Economy; Corruption; Networks; United States
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Khurana, Rakesh, Raymond Fisman, Julia Galef, and Yongxiang Wang. "Estimating the Value of Connections to Vice-President Cheney." B.E. Journal of Economic Analysis & Policy 13, no. 3 (December 2012).
  • December 2013
  • Article

The Costs of Ambient Cultural Disharmony: Indirect Intercultural Conflicts in Social Environment Undermine Creativity

By: Roy Y.J. Chua
Intercultural tensions and conflicts are inevitable in the global workplace. This paper introduces the concept of ambient cultural disharmony—indirect experience of intercultural tensions and conflicts in individuals' immediate social environment—and demonstrates how... View Details
Keywords: Creativity; Culture
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Chua, Roy Y.J. "The Costs of Ambient Cultural Disharmony: Indirect Intercultural Conflicts in Social Environment Undermine Creativity." Academy of Management Journal 56, no. 6 (December 2013): 1545–1577.
  • March 2011 (Revised June 2012)
  • Case

Office of Technology Transfer - Shanghai Institutes for Biological Sciences

By: Willy Shih, Sen Chai, Kamen Bliznashki and Courtney Hyland
Gordon Zong is trying to teach Chinese universities and research institutes how to do effective technology transfer and IP licensing, but he is trying to do it in an environment with weak property rights and an underdeveloped support infrastructure. As the managing... View Details
Keywords: Multinational Firms and Management; Patents; Knowledge Management; Law Enforcement; Business and Government Relations; Research and Development; Biotechnology Industry; Pharmaceutical Industry; China
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Shih, Willy, Sen Chai, Kamen Bliznashki, and Courtney Hyland. "Office of Technology Transfer - Shanghai Institutes for Biological Sciences." Harvard Business School Case 611-057, March 2011. (Revised June 2012.)
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